Fab Storytelling Secrets From 3 TED Talks | DESIGN THINKING | methods & tools | Scoop.it

"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.


Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.


I was already boring myself to death and I hadn’t even begun to write.

Via Dr. Karen Dietz, Andrea Rossi