What is service design? What are the benefits of a service design approach? Why engage in service design now? How does service design compare to other innovation methods? What are service design methods and tools?


Key principles of Service design:

(i) aims to create services that are useful, useable, desirable, efficient, and effective. 

(ii) is a human-centred approach that focuses on customer experience and the quality of service encounter as the key value for success. 

(iii) is a holistic approach that considers in an integrated way strategic, system, process, and touch-point design decisions. 

(iv) is a systematic and iterative process that integrates user-oriented, team-based inter- disciplinary approaches and methods in ever-learning cycles 

Via Len Netti, Tom Van Looy