DESIGN THINKING | methods & tools
23.4K views | +12 today
Follow
DESIGN THINKING | methods & tools
Design Thinking is more than a method. It´s a mindset. www.denkpionier.de
Curated by Michael Sabah
Your new post is loading...
Your new post is loading...
Rescooped by Michael Sabah from UX Design : user experience and design thinking
Scoop.it!

Why Personas Fail

Why Personas Fail | DESIGN THINKING | methods & tools | Scoop.it
Personas are useful tools for UX work, so why do they often fail? Find out what pitfalls cause personas to fail, and how to avoid and overcome them.

Via yannick grenzinger
more...
No comment yet.
Rescooped by Michael Sabah from UX Design : user experience and design thinking
Scoop.it!

Personas vs. Jobs-to-Be-Done

Personas vs. Jobs-to-Be-Done | DESIGN THINKING | methods & tools | Scoop.it
Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.

Via yannick grenzinger
more...
No comment yet.