DESIGN THINKING | methods & tools
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DESIGN THINKING | methods & tools
Design Thinking is more than a method. It´s a mindset. www.denkpionier.de
Curated by Michael Sabah
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Fab Storytelling Secrets From 3 TED Talks

Fab Storytelling Secrets From 3 TED Talks | DESIGN THINKING | methods & tools | Scoop.it

"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.

 

Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.

 

I was already boring myself to death and I hadn’t even begun to write.


Via Dr. Karen Dietz, Andrea Rossi
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Ken Schneider's curator insight, July 23, 2014 11:49 AM

Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time!

Dr. Karen Dietz's curator insight, July 23, 2014 6:37 PM

Fellow curator Gregg Morris discovered this gem for his Story and Narrative curation and I thought you should know about it too.


3 TED talks are featured here and they are all worth watching. The first one from Andrew Stanton on the Clues To A Great Story I've curated before. It's a keeper. 


The second one from JJ Abrams is new for me -- and I love it. It's all about adding mystery into the storytelling toolbox. As the author of this post Julie Newmark says, "For example, creating puzzles to solve, challenges and even small adventures within your brand stories, you are involving customers and inspiring them to use their minds together as they seek to discover more. Engagement and connection to your brand is the point here and using mystery creates the potential for taking it all to a deeper level." Right on!!


And the third video from Nancy Duarte focuses on one of the most powerful dynamics for moving people to action -- before and after pictures.


Have fun with these and incorporate these lessons into your business storytelling.

A.K.Andrew's curator insight, July 27, 2014 12:02 PM

Stories need to be captivating from the beginning or you'll bore the pants of your audience, whether it's fiction or brand storytelling.

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Technique to Create Irresistible Storytelling

Technique to Create Irresistible Storytelling | DESIGN THINKING | methods & tools | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

Via Dr. Karen Dietz, Andrea Rossi
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Dr. Karen Dietz's curator insight, July 14, 2014 10:02 AM

Business storytelling can be as simple or complex as you want to make it. This article borders more on the complex side because it talks more about how to use storytelling as an ongoing strategy than a one-off activity.


The article by Demian Farnworth for Copyblogger focuses on creating a content strategy using narrative structure to generate an ongoing brand narrative. But wait! If you are a corporate executive, this idea applies to you too!!


Anyone in business or an executive can take the process outlined here and use it to map the stories you want to tell -- in a way that generates a consistent voice, image, vision, and brand.


What I particularly like is the attention paid to creating a visual storyboard. Storytelling is all about conveying images, not information. So the practice of visual planning and storyboarding here is very valuable.


The only piece that's missing is listening for stories from your audience and incorporating those into your story mix. That builds greater loyalty.


Dig into this article and use the process here to upgrade the quality of your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it