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Scooped by Martin (Marty) Smith!

Stealing Ecommerce Tips from the Museum of Modern Art

Stealing Ecommerce Tips from the Museum of Modern Art | Design Revolution |

MoMA's Store Rocks
Wow, I don't usually think of museums as sources of ecommerce inspiration and learning, but the Museum of Modern Art (MoMA) has a special team you can learn a lot from. MoMA's team excels at ecommerce blocking and tackling such as:

  • Great email followups (abandon cart, push emails)
  • Great promotion schedule understands DEADLINES and web's constant NOW 
  • Easy to understand and use navigation
  • Great clean lines and images 
  • Tells great visual stories

Best ways to make money online is to excel at the basics. MoMA doesn't stop there they excel at advanced ecommerce ideas too such as:
  • Bundled and "this = that" merchandising
  • Developing exclusive products and bundles
  • Email marketing

MoMA's backend could be better. They take too long to ship, but once their products arrive they are packed carefully and with a sense of how special the order is / was. If you want to learn ecommerce you should follow and visit the Museum of Modern Art. 

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Scooped by Martin (Marty) Smith!

41 Sleek Single Page Websites Inspire For Specific Kinds Of Marketing

41 Sleek Single Page Websites Inspire For Specific Kinds Of Marketing | Design Revolution |

Marty Note
Have you seen those commercials promising to build a website, host it and get it "listed" with search engines for $19.95 a month? Love those ads. 

I have 30,000,000 reasons why I know they are BS. That is the amount of money my excellent fighter pilot Internet marketers raked from the Internet over seven years I was Director of Ecommerce. It was NEVER easy, uncompetitive or a tall cold drink in the shade. 

This time of year we didn't sleep much and the rest of the year we were setting up for this time of year. No rest for the weary and no website that matters for $19.95 UNLESS you are Oprah or Penn or Teller or a football player or Justin Bieber.

You see it right? If you have a SUBSTANTIAL engine developed offline in some other way or media you can live with a one page website built to convert the heck out of your efforts elsewhere. Some mobile plays MAY be able to get by with so little too.

The problem with the mobile boys is they ONLY think mobile and they have the same problem as outlined above. The market has to START somewhere. The market you start has to be NURTURED somewhere. Without content, community and campaigns you can't capture, arm and convert the brand advocates needed to scale. 

Throw one of these one page sites in front of the bulls my old marketing team could get to run and it would be swept from the field into permanent irrelevance, so use this idea ONLY when you are just converting traffic already primed by some other effort. 


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