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Can An Amazon Store Teach Web Marketing? Yes & Here's How via @Curagami

Can An Amazon Store Teach Web Marketing? Yes & Here's How via @Curagami | Design Revolution | Scoop.it

How Become A Great Web Marketer?
Every time I suggest this idea to B2B content marketers they roll their eyes and think my suggestion stupid. Everyone can learn new ideas, ideas that inform all digital marketing, from creating an online store.

Each day someone asks how they can learn Internet marketing? Hard to sit in a classroom and learn this stuff. Better to DO IT and no better thing to do than use a tool such as Amazon's Associates to create an online store.

Think of how much stronger your personal brand would be if a potential hiring manager could see what you are reading, ask you questions about those books and get to know you long before an offer is made.


We live in a DIY time when 60% or more of the decision about YOU and your company's products, services and brands will be made BEFORE any active engagement (before picking up the phone or asking you to interview).  

Given how much scrutiny your brand is under BEFORE you ever meet a prospect be it for a job or to make a B2B sale wouldn't it be a good idea to do something simple, engaging and fun to show how much you know about digital marketing. Let's see say I have two resumes on a pile and qualifications are equal, but one has a link to a blog & a "bookstore".

Which resume gets more engagement? Let's say your B2B Software As A Service Company is up for a big project. I go to your site and see the books that made you. I, as the hiring manager, have read several of them. We have a connection now and who am I more likely to hire?

HUGE benefits for half a day's work and work that teaches you more about how the web really works than every class you are likely to take (unless I'm teaching it of course lol). DO don't STUDY and you will understand one of the most important concepts about web marketing.  

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Top 5 Black Friday Websites - Annual Curagami List

Top 5 Black Friday Websites - Annual Curagami List | Design Revolution | Scoop.it

Top 5 Black Friday Websites Curagami's annual list sees Big Boys move in. Amazon tops the list. There are surprises & we share our Black Friday scorecard.

1. Amazon.
2. Sears.com.

3. Dell.com

4. Walmart.com

5. Nordstrom.com

Find out how we rated these websites TOPS in Black Friday preparation, free shipping and merchandising:
http://www.curagami.com/featured/top-5-black-friday-websites/

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5 Things Amazon Can Teach Your Ecom Site For THIS Holiday

Amazon is becoming a bit of a hot mess as they add streaming and move from things to digital bits, but the big A still has lessons every Ecommerce vet can learn for this holiday including:

* BIG Buy Now Button On Plane with Product Picture.

* Institutionalize Free Shipping (i.e. Prime makes free shipping a loyalty program). 
* Customers Who Bought, Also Bought (great up-sale) on product page.

* Reviews & Review the Reviewer. 
* Social prominent but not overbearing. 

Big Buy Buttons
I like BIG buy buttons (see REI.com) with high contrast. I also like how Amazon puts their Buy button in what is normally a dead-end gutter (far right side of the page) on the same plane as their product headline. 

Free Shipping As Loyalty
Prime is more than Free Shipping. Prime members get free streaming movies and other benefits. Amazon prime may have started as "free shipping" but it is rapidly becoming Amazon's loyalty program as they institutionalize it more and more (brilliant and a #STEALTHIS). 

Up-Sale and Cross-Sale
I like that Amazon tried to sell you the product on the page AND something else. Many ecom sites pitch cross sale and that can get confusing. Customers have worked hard to get to THIS product page so why hit them with a lot of option that create dissonance. Better to say People who've purchased the product you are looking at also bought these other things. This is UP-SALE instead of CROSS-SALE (where you offer other similar items in the hope of making a sale on one of them). 

Cross-Sale is most effective on products where you can move customers from THEIR products to YOUR products or from low margin to higher margin. I'm not in love with this kind of cross-sale because it can be confusing and distracting. Amazon includes cross sale WAY down the page in their "continue shopping" suggestions. 

Review & Review the Reviewer
Most ecom websites have reviews, but few go the next easy step and ask for feedback on reviewers. A simple thumbs up or down on the reviews themselves can identify star reviewers. Writers fight to get on Amazon's review team more for the social kudos than the free books. Your "review team" should be a hotly competed for club too. 

Social (Facebook, Twitter, Pinterest)
I would suggest those three social icons at the very least for any e-commerce website. You may also want to add LinkedIn (if you re B2B) or a tool/net like Scoop.it or Paper.li.  

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Added Missing @MoonandLola Slide & Video Notes To Ecommerce ?s @HaikuDeck

Added Missing @MoonandLola Slide & Video Notes To Ecommerce ?s @HaikuDeck | Design Revolution | Scoop.it

Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.

Running into the web team from http://www.MoonandLola.com today after meeting them last week helped us realize we needed to add slides to our presentation. We HATE IT when that happens (lol).

Last week we spoke with about 40 Small to Medium Sized Businesses (SMBs) in a conference sponsored by FedEx and seeing the team at the Digital Summit today jogged our thinking. We forgot to discuss the importance of PLATFORM thinking.

We all know winning platforms such as Facebook, Twitter and my favorite Scoop.it. Platforms are winning because they play the "new SEO" game beautifully. We added Video Notes on YouTube to explain all of this (https://youtu.be/tSHeIxtrs4g ).

Find the Haiku Deck here: http://shar.es/1g7Kfb

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Content Delivery Networks (CDNs) - What You & Graphic Designers Need To Know

Content Delivery Networks (CDNs) - What You & Graphic Designers Need To Know | Design Revolution | Scoop.it

Riffing Ascent Internet (Marty Note)
Jason Nelson from Ascent Internet just helped with a great guest blog post for Curagami about why "free websites" aren't so free (goes live tomorrow). Today I noticed he was sharing information about Content Delivery Networks, CDNs. I shared my experience with loading Akamai on the site my team and I managed back in the day.

CDNs are great, but there are issue you need to know about I share in the G+ post that riffed on Jason's original. I'm including this post in Web Design Revolution because its VERY important for graphic designers to understand CDN basics and potential issues.

The issues are confusing enough you can run around for a long time not realizing its your CDN installation causing that "page not found" problem. Great share by Jason and Ascent Internet and don't be so scared by my post you DON'T use an important tool in a social / mobile / connected time.

My note about CDN's & Ascent Internet's Share Is Here
https://plus.google.com/102639884404823294558/posts/ioYuNU7VJSL


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