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How Do You Measure Content Marketing Effectiveness?

How Do You Measure Content Marketing Effectiveness? | Innovation | Technology | Digital | Social Media stuff.. | Scoop.it
Content marketing is an enigma. When it comes to doing it, almost every company on the web is clued-in. But when it comes to measuring it, most are clueless—and the majority is willing to admit it.…

Via malek, Os Ishmael
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All the while, an unhealthy chunk gives themselves low marks for effectiveness…

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Stephania Savva, Ph.D's curator insight, March 20, 2016 4:18 AM

All the while, an unhealthy chunk gives themselves low marks for effectiveness…

Os Ishmael's curator insight, March 20, 2016 11:21 AM

All the while, an unhealthy chunk gives themselves low marks for effectiveness…

Rebecca Boschma's curator insight, March 20, 2016 10:06 PM

All the while, an unhealthy chunk gives themselves low marks for effectiveness…

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The 25-Point SEO Checklist You Need to Drive More Traffic

The 25-Point SEO Checklist You Need to Drive More Traffic | Innovation | Technology | Digital | Social Media stuff.. | Scoop.it
A good SEO Checklist is the key to keeping your organic presence in tip-top shape. It’s your go-to list of the essentials you need for an optimized website.

Via Bill Cosgrove
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B2B Marketing Automation Platforms: A Marketer's Guide

B2B Marketing Automation Platforms: A Marketer's Guide | Innovation | Technology | Digital | Social Media stuff.. | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


Via CYDigital
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CYDigital's curator insight, March 14, 2016 5:55 PM

Indeed, all new.

Farid Mheir's curator insight, March 15, 2016 9:24 AM

Marketing automation field has been expoding in past few years, testimony to the fact that marketing groups have been pushing the digital transformation the most in organizations. This report provides some useful hints as to the tools that now equip the marketing teams - or should in the near future.

John Grant's curator insight, March 15, 2016 2:43 PM

Indeed, all new.

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India Is An
Untapped Market For Female Smartphone Users - Business insider

India Is An<br/>Untapped Market For Female Smartphone Users - Business insider | Innovation | Technology | Digital | Social Media stuff.. | Scoop.it
According to a recent study done by Qualcomm, India has emerged as one of the biggest economies, which has an untapped market of female smartphone users. India
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Lights, phones, action: Ericsson and Philips want to brighten your city while boosting your coverage

Lights, phones, action: Ericsson and Philips want to brighten your city while boosting your coverage | Innovation | Technology | Digital | Social Media stuff.. | Scoop.it
Meet Zero Site, a new concept for street lighting that includes a tiny mobile base station. Launched along with an innovative financing scheme, there are huge benefits to be had for municipalities, carriers and mobile users alike — but possible risks, too.
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Positive Change: Yesterday Is Interesting But Irrelevant - General Leadership

Positive Change: Yesterday Is Interesting But Irrelevant - General Leadership | Innovation | Technology | Digital | Social Media stuff.. | Scoop.it
Embrace new ideas and question the assumptions which define your business model. Positive change must be a concept of employment considered early and often.

Via John Michel
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Whirlpool imagines a kitchen of the future with a touchscreen stovetop

Whirlpool imagines a kitchen of the future with a touchscreen stovetop | Innovation | Technology | Digital | Social Media stuff.. | Scoop.it
The Verge Whirlpool imagines a kitchen of the future with a touchscreen stovetop The Verge Whirlpool is showing off a couple of its ideas for the kitchen of the future here at CES 2014, including a an interactive touchscreen cooktop that can...

Via Brian Yanish - MarketingHits.com
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Your Video Marketing Handbook [Infographic]

Your Video Marketing Handbook [Infographic] | Innovation | Technology | Digital | Social Media stuff.. | Scoop.it
This infographic from Prestige Marketing shows how you can make the most from your video marketing strategy.
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Rescooped by Suraj Gopan from Content marketing for b2b
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12 Dozen Places To Educate Yourself Online For Free

12 Dozen Places To Educate Yourself Online For Free | Innovation | Technology | Digital | Social Media stuff.. | Scoop.it
All education is self-education. Period. It doesn’t matter if you’re sitting in a college classroom or a coffee shop. We don’t learn anything we don’t want to

Via Monique Walhof
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8 Must-Know Trends For SEO In 2016

8 Must-Know Trends For SEO In 2016 | Innovation | Technology | Digital | Social Media stuff.. | Scoop.it
Google cares about quality... So to win at SEO in 2016 you need to understand these 8 trends and adapt your strategy accordingly.

Via Kamal Bennani
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Panos Fotiadis's curator insight, March 15, 2016 10:18 AM
The writer is a well known expert on the field and his tips are trustworthy
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Montblanc plots India entry through tie-up with Titan

Montblanc plots India entry through tie-up with Titan | Innovation | Technology | Digital | Social Media stuff.. | Scoop.it
Move comes when Montblanc can enter India even without a partner as government has allowed full ownership in single-brand retail
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India’s Very Own Youth Messaging App Hike Crosses 15M Users

India’s Very Own Youth Messaging App Hike Crosses 15M Users | Innovation | Technology | Digital | Social Media stuff.. | Scoop.it
While the world is still digesting the biggest news of 2014 – Facebook buys WhatsApp for $19 Billion, India’s very own messaging app Hike has revealed its numbers. Hike which is backed by Bharti So...
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Note to Brands: Focus on Multifaceted Digital Marketing

Note to Brands: Focus on Multifaceted Digital Marketing | Innovation | Technology | Digital | Social Media stuff.. | Scoop.it

If you think consumer search is a single and isolated action, you're wrong. It's actually part of a complex dance of intersecting factors, according to a new study from Toronto-based digital advertising agency DAC Groupand research consultancy Kantar. The annual Kantar Consumer Search Behavior Study, highlights the complexity of search — and comes with a warning to marketers:


Via Brian Yanish - MarketingHits.com
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Ready Media Solutions's curator insight, February 7, 2014 11:12 PM

Ready Mobile Solutions is your complete solutions to a modern marketing strategy.  Click here to learn more

aanve's curator insight, February 8, 2014 12:41 AM

www.aanve.com

 

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Why The Hotel Lobby Is The Office Of The Future

Why The Hotel Lobby Is The Office Of The Future | Innovation | Technology | Digital | Social Media stuff.. | Scoop.it
The hotel's public spaces can be being dynamically redefined to meet the needs of the untethered workforce of modern professionals.

 

At any given moment, today’s global traveler may want to take a personal call, handle a business meeting or host a social gathering. Given this new set of expectations, a hotel’s public spaces have to evolve their design to accommodate the diverse needs of all of its guests, often at the same time. The traditional view of hotel lobbies as no frills waiting areas or passageways to guest rooms is being replaced by one that tends more towards dynamic spaces that cater to the demands of untethered workforce of professionals, freelancers, and entrepreneurs, offering experiences that guests will want to share while encouraging them to spend more time in the space.


Via Brian Yanish - MarketingHits.com
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Internet of Things Hype Needs a Healthy Dose of Design Thinking

Internet of Things Hype Needs a Healthy Dose of Design Thinking | Innovation | Technology | Digital | Social Media stuff.. | Scoop.it
When the talk of the Internet of Things (IoT) began getting serious attention last decade it was based on the realization that processing, storage, bandwidth a… (Jerome Nadel, CMO @ Rambus, says Internet of Things Hype Needs a Healthy Dose of Design...
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Social Media on the Rise – A Glimpse into the Future [Infographic]

Social Media on the Rise – A Glimpse into the Future [Infographic] | Innovation | Technology | Digital | Social Media stuff.. | Scoop.it
Infographic courtesy of Wishpond.
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