Designing effective marketing communications in a digital world
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The 7 Questions You’ll Be Asked at a UX Design Interview

fundamental UX interview questions, along with tips and tricks on how to answer them
Dale Simonson's insight:
Thinking of all you graduates at this time of year... how do you land that gig you've been preparing for? 
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Free resources | Type Gang

Free resources | Type Gang | Designing effective marketing communications in a digital world | Scoop.it
Typography lovers united
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a handfull of free fonts available from "Type Gang"
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Better grid systems in UI design tools – Subform – Medium

Better grid systems in UI design tools – Subform – Medium | Designing effective marketing communications in a digital world | Scoop.it
grids are still useful for interface design, but the screen is much more complex than the printed page, as both the output media and content are highly variable
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The UX Designer’s Best Companions For Sketch � – UX Power Tools – Medium

The UX Designer’s Best Companions For Sketch � – UX Power Tools – Medium | Designing effective marketing communications in a digital world | Scoop.it
Part of Sketch’s adoption is also due to it’s ease-of-integration with other 3rd-party applications and its open-arms approach to plugins.
Dale Simonson's insight:
plugins and tools that help you design interfaces and interactions in Sketch
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Email Marketing Best Practices: 40 Tips for Dramatically Better Emails

Email Marketing Best Practices: 40 Tips for Dramatically Better Emails | Designing effective marketing communications in a digital world | Scoop.it

"Many of these tips are at the core of the best email marketing campaigns out there"

Dale Simonson's insight:
Email isn't about selling. It's a platform for communications, and the more helpful you are to your community, the more rewarded you'll be.

This is a long list of tips, and includes many examples.
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The Archetypes of UX Design – Innovatemap Current

The Archetypes of UX Design – Innovatemap Current | Designing effective marketing communications in a digital world | Scoop.it
“When you get assigned a new project, what part do you hope you get to do, and which part are you secretly praying someone else will do?”
Dale Simonson's insight:
roles and tasks in UX Design have many labels, here's a roundup of some current terms and descriptions
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Airbnb Design

Airbnb Design | Designing effective marketing communications in a digital world | Scoop.it
Behind-the-scenes work, event updates and stories from our creative community
Dale Simonson's insight:
interesting selection of articles, reviews, and posts on this design blog from Airbnb
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My Favorite Design Articles of 2016 – Dan Saffer – Medium

My Favorite Design Articles of 2016 – Dan Saffer – Medium | Designing effective marketing communications in a digital world | Scoop.it
A collection of 18 amazing articles on everything from button design to self-driving cars. “My Favorite Design Articles of 2016” is published by Dan Saffer
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How Ikea Designs Its (In)famous Instruction Manuals

How Ikea Designs Its (In)famous Instruction Manuals | Designing effective marketing communications in a digital world | Scoop.it
A newspaper in Sweden described Ikea [furniture assembly] as something between civil engineering and captaining a submarine
Dale Simonson's insight:
Although this article is more about the challenges involved in developing products that are "flat packed", it does reveal some of the issues around creating instructions for assembly, and hints at some of the methods used in their process 
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Meet the Marketing Dream Team of the Future – Context – Medium

Meet the Marketing Dream Team of the Future – Context – Medium | Designing effective marketing communications in a digital world | Scoop.it
And then watch them turn your brand blog into a successful content marketing machine
Dale Simonson's insight:
Out with the “Marketing Director” and in with the “Managing Editor” At the head of the operation will be a tough managing editor, who has the skill set of a journalist but the mindset of a marketer, plus the foresight of a tech visionary and the ability to spot talent a light year away.
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The Cook and the Chef: Musk's Secret Sauce - Wait But Why

The Cook and the Chef: Musk's Secret Sauce - Wait But Why | Designing effective marketing communications in a digital world | Scoop.it
be humbler about what we know, more confident about what’s possible, and less afraid of things that don’t matter
Dale Simonson's insight:
Tim Urban ("Wait, but Why?" author) deconstructs what he has learned about Elon Musk's success, and outlines a way of thinking of our own capabilities, activities, and behaviours to optimize our performance and achieve our goals
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14 Professional Google Analytics Custom Reports That Will Boost Your Data

14 Professional Google Analytics Custom Reports That Will Boost Your Data | Designing effective marketing communications in a digital world | Scoop.it

Google Analytics Custom Reports?

Theses reports allow you to aggregate data in a very time-efficient way, and some unveil data that you would otherwise be unaware of. Installing them requires just one click and a lot of time – but be sure, that time will be very well spent.

Dale Simonson's insight:
Track your website data, and find out what's working and what's not.
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Applied Arts Mag - Birds of Canada Stamps

Applied Arts Mag - Birds of Canada Stamps | Designing effective marketing communications in a digital world | Scoop.it

“With the decline in mail volumes, collectors are an increasingly important source of income for post offices around the world. Canadian stamps are recognized all over the world for their quality and we hope these will be received positively as well."

Dale Simonson's insight:
Keith Martin, fellow instructor at Wilson School of Design, did the illustrations with Signals Design
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Empathy Mapping: The First Step in Design Thinking

Empathy Mapping: The First Step in Design Thinking | Designing effective marketing communications in a digital world | Scoop.it

Empathy maps simply help us build empathy with our end users. When based on real data and when combined with other mapping methods, they can:

• Remove bias from our designs and align the team on a single, shared understanding of the user
• Discover weaknesses in our research
• Uncover user needs that the user themselves may not even be aware of
• Understand what drives users’ behaviours
• Guide us towards meaningful innovation

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Why Your Marketing Needs to be Data-Driven

Why Your Marketing Needs to be Data-Driven | Designing effective marketing communications in a digital world | Scoop.it

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting. The digital age has brought about widened reach,...


The post Why Your Marketing Needs to be Data-Driven appeared first on PureB2B.


Via Lydia's Marketing & Communication Consulting
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The New Web Typography

The New Web Typography | Designing effective marketing communications in a digital world | Scoop.it
if we were to make guidelines for setting text on the web, what form should those rules take?
Dale Simonson's insight:
a updated examination of Jan Tschichold's manifesto on "The New Typography"
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How to Become a Successful Entry Level UX Designer

How to Become a Successful Entry Level UX Designer | Designing effective marketing communications in a digital world | Scoop.it
UX Blog is a resource for UX design, user research, & user experience strategy professionals. Covering topics in design thinking, interaction design, information architecture, user-centered design, & human-computer interaction.
Dale Simonson's insight:
This article includes a list of good resources on UX basics, and how to get a good grounding in the field
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Designing the new Uber App – Uber Design – Medium

Designing the new Uber App – Uber Design – Medium | Designing effective marketing communications in a digital world | Scoop.it
Sometimes in order to get more quickly from point A to point B, you need to slow down, look up, and see what’s ahead of you. Where Uber originally asked you to only think about getting a ride, we now ask you “Where to?”
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The creative part of UI design: Adding characters and style - InVision Blog

The creative part of UI design: Adding characters and style - InVision Blog | Designing effective marketing communications in a digital world | Scoop.it

No matter how rational our thinking, we hear a voice whisper that beauty has an important role to play.

Dale Simonson's insight:
it's all about the visuals...
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The Irrational User – Alvin Hsia, Product designer @airbnb – Medium

The Irrational User – Alvin Hsia, Product designer @airbnb – Medium | Designing effective marketing communications in a digital world | Scoop.it
8 cognitive biases to keep in mind when building products
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Lessons from the Renaissance of Data Storytelling – Media Decoded

Lessons from the Renaissance of Data Storytelling – Media Decoded | Designing effective marketing communications in a digital world | Scoop.it
In a time when we are all inundated with information, it is more important than ever before to deploy information in engaging ways that get people to see things differently — much as John Snow and Florence Nightingale did at the birth of data journalism.
Dale Simonson's insight:
"Over the past five years, we've flooded the world with infographics. While some are both beautiful and informative, most do little more than dress up dull figures with formulaic design elements."
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How to Change Your Career from Graphic Design to UX Design

If there’s an occupation that is 100% linked with the public’s idea of what design is all about, it’s graphic design. From the familiar golden arches of the McDonald’s brand to the typography and colors of movie posters, graphic designers create some of the most iconic and ubiquitous designs around us. So why would a graphic designer like you want to change your career to UX design? Well, for one, much can be said about the sense of satisfaction and fulfillment derived from getting “under the

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Build a Trustworthy Design Process -- critique and iterate

Build a Trustworthy Design Process -- critique and iterate | Designing effective marketing communications in a digital world | Scoop.it

About four years ago, the arrival of three new grads from the University of Washington changed the DNA of the Facebook design team forever. 


What I learned from them is that if you place your trust in a good process, then the end result will probably be pretty good. It’s that simple.... Utilize the hell out of tools like critique.


The goal of critiquing design is to help the designer make intentional decisions: recognizing that the set of choices in any design problem is enormous, and the more that all of us can help each other anticipate the pros and cons of these choices, the more considered the decision we will make, and therefore the better the decision we will make.

Dale Simonson's insight:
Get feedback from as many different perspectives as possible, and iterate, iterate, iterate
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Datum Ipsum: Designing real-time visualizations with realistic placeholder data — Mission Log — Medium

Datum Ipsum: Designing real-time visualizations with realistic placeholder data — Mission Log — Medium | Designing effective marketing communications in a digital world | Scoop.it
I’ve created a tool called Datum Ipsum to enable designers to use realistic data when mocking up data visualizations
Dale Simonson's insight:
Share your insight
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Landing Page Optimization: Find Heaven For All Your Visitors

Landing Page Optimization: Find Heaven For All Your Visitors | Designing effective marketing communications in a digital world | Scoop.it
seven crucial elements of every high-converting landing page
Dale Simonson's insight:
landing page tips
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