Design Driven Animated Corporate Explainer Videos
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How Much Does Corporate Video Production Really Cost?

How Much Does Corporate Video Production Really Cost? | Design Driven Animated Corporate Explainer Videos | Scoop.it
Have you ever considered corporate video production and then disregarded it due to feeling it is expensive and overpriced? Well, you’re not alone. Many business owners often share the common miscon…
Punch Digital 's insight:

Business 2 Community has provided an article regarding the real cost of corporate video production and the advantages it has for a business.

 

The author Edward George, Director and Founder of Video My Business, explains that people only perceive corporate videos to be overpriced and expensive because they do not understand the true return on investment it can provide – and he has evidence to back this up. It is a valuable means of communication for any company.

 

He further discusses that while some may be tempted to just make a video themselves, most people do not have the skills, equipment and production method to produce something that will be highly effective. The article includes an interesting video, breaking down the costs for video and where these costs come from.

 

If you are a company needing to communicate more effectively with corporate videos, get in touch with Melbourne based video production agency Jumbla.

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5 Key Ingredients for a Great Motion Design - HOW Design

5 Key Ingredients for a Great Motion Design - HOW Design | Design Driven Animated Corporate Explainer Videos | Scoop.it
Read 5 ingredients in an animation design from the course Motion Graphics and Animation Design, and watch videos illustrating each concept.
Punch Digital 's insight:

For those interested in computer animation and graphic design, this article by HOW Design University gives a brief outline of the 5 key ingredients to creating great motion design.

 

Each of the 5 points outlined in the article is combined with an informative video to give the viewer a better understanding of the concept. The points range from the story used in the animations to audio and quality execution, with the video’s helping to supplement the points made in the text.

 

The article is beneficial for those looking to learn more about what makes a good animation and also offers additional links to relevant material.  

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10 Reasons Why Your Business Needs an Explainer Video | Video Brewery

10 Reasons Why Your Business Needs an Explainer Video | Video Brewery | Design Driven Animated Corporate Explainer Videos | Scoop.it
Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business.
Punch Digital 's insight:

Here is a great blog post from Video Brewery explaining the benefits that your business will get by adding a corporate explainer video to your website.

 

Some of the benefits cover many areas, including search engine optimisation, better audience reach, increased traffic and better clarifying your product.

 

For leading video production services in Melbourne, see more infomation on South Melbourne based Jumbla. They specialise in animated video design.

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Six tips for a perfect showreel from our Creative Director

Six tips for a perfect showreel from our Creative Director | Design Driven Animated Corporate Explainer Videos | Scoop.it
Our creative director, Cal, sheds some light on how you can create the best showreel. Keep it short, with so many showreels to watch, there is no way t...
Punch Digital 's insight:

What makes the perfect showreel? Melbourne based video production agency Jumbla provides guidelines on how to ensure your showreel effectively communicates with an audience.


Some of the points include:

  • Keep it short
  • Dont recycle
  • Be original (dont copy tutorials)
  • Express general skills, not just specifics


If you are an aspiring animator, take these points into consideration when seeking a position at an agency. Simple measures can make huge differences when trying to present yourself as a skilled visual communciation and design professional.

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20 Examples of Fabulous Explainer Videos

20 Examples of Fabulous Explainer Videos | Design Driven Animated Corporate Explainer Videos | Scoop.it
Looking to create an explainer video? Here are 20 examples to get you inspired!
Punch Digital 's insight:

If you are trying to find a new way to communicate with targeted audiences, HubSpot are showing some of the new ways in which companies are using corporate explainer videos to engage viewers, and deliver key messages.


With the latest animation and motion graphic capabilities, companies are finding differentiated approaches to traditional marketing and advertising.


To find out how your company can more effectively communicate key messages, get in touch with Melbourne based video production agency Jumbla.


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Why video? The future of online is video marketing. - Jumbla

Why video? The future of online is video marketing. - Jumbla | Design Driven Animated Corporate Explainer Videos | Scoop.it
Video marketing is taking the world by storm and it is not slowing down. Online marketing has changed for good, get on board or get out.
Punch Digital 's insight:

Punch Digital 's insight:

Corporate video is providing firms with a more effective way of reaching and deliver a key message to a target audience.

 

With the amount of modern communication skills that are able to be applied with motion graphics and animation, firms are focusing their digital marketing strategy around web video content.

 

If you are seeking a corporate video producer in Australia, the production agency at Jumbla has a team you can rely on to deliver. Enhance your visual strategy online today.

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What does the director of an animated movie do?

What does the director of an animated movie do? | Design Driven Animated Corporate Explainer Videos | Scoop.it
The new Pixar movie Up, about an old man who ties his house to a bunch of helium balloons, hit theaters Friday. Its director, Pete Docter, also directed th
Punch Digital 's insight:

Christopher Beam on Slate Magazine, discusses the directors control in animated films and how they channel their focus in the production process. An interesting point is the fact that the director often has a lot more control on the actual screenplay of the movie and how scenes play out. Animated movies allow the director to have a vast amount of control, due to the fact that live action films require coordination and a certain amount of understanding between the actors and director. In regards to animation, characters can pretty much do anything the director wants.


Animators and directors work together to create specific scenes in the movie. This allows them to think outside of the box, as they often act out scenes in the creation process, in order to develop a well put together scene.


Melbourne based Jumbla specialises in animation and graphic design. Animation is very much their passion, as Jumbla work hard on new creative ideas and quality levels of graphic design. Have a look at some of their talent at http://www.jumbla.com.au/animation/


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Animating for Video Games and Movies: What's the Difference?

Creating animations for video games is much different from creating animations for movies. The major difference is that a movie is meant simply to be viewed, while the purpose of a video game is to interact. For this reason, animating for video games can be much more difficult than animating for video games; however, this reason is only a broad generalization of the differences between the two genres.
Punch Digital 's insight:

Adrien-Luck Sanders explains how animation in video games differs from animation in movies. The article points out on how working on video game animation is somewhat more difficult than movie animation, due to the fact that animations in video games are designed to be intractable and therefore require more specified adjustments.

 

In animated movies ,the film will only show what the viewer is supposed to see, thus requiring less work and detail on specific environments and character animations. Games however, have a completely interact able environment, along with characters that are programmed with multiple scripts. This generally requires a lot more work on the animators part.

 

Jumbla works hard on high quality graphic designs and animations, as their work can be described as a modern take on the graphic designing and animation industry.  Check out their website for a look at some of their work.


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The State Of Animation – Smashing Magazine

The State Of Animation – Smashing Magazine | Design Driven Animated Corporate Explainer Videos | Scoop.it
Rachel Nabors talks about the State of Animation in 2014 and a new Web Animation API hat might unit CSS animation and interactive JavaScript animation.
Punch Digital 's insight:

Discusses the recent advances of animation and how they have somewhat evolved over the course of time. Points out multiple methods on how to make a simple web page appear attractive to those who visit.


Something as simple as a loading bar can now be animated to appear fun and attractive, such a function could not be animated years ago, and as time progresses new functionalities continue to rise. 


If you find yourself curious on the latest advances on animation then you should check out some of Jumblas work on their website.

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The benefits of corporate video for SMEs - Business Works

The benefits of corporate video for SMEs - Business Works | Design Driven Animated Corporate Explainer Videos | Scoop.it
Business Works magazine: Journal highlighting business, entrepreneurship, success and opportunity. Online and in print
Punch Digital 's insight:

A piece from Business Works that identifies the benefits that a corporate video can bring to your small-to-medium enterprise.


Some of the points highlighted include:

-A better way to engage with desired audiences

-A low coast approach to online marketing

-An effective way to grow your customer base


If you are a small-to-medium enterprise needing a new approach to developing a larger customer base, you should read up on corporate videos and consider your options. Melbourne based agency Jumbla specialises in video production. They can be found at http://www.jumbla.com.au/corporate-video/


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6 Reasons Why a Strong Brand is Important for Your Small Business

6 Reasons Why a Strong Brand is Important for Your Small Business | Design Driven Animated Corporate Explainer Videos | Scoop.it
A strong brand not only differentiates you from competitors, it also helps build trust with your customers. Find out how branding can impact your business.
Punch Digital 's insight:

Being able to brand your company provides a major step in being able to grow a customer base. This piece explains the strengths that can be developed by implementing a branding strategy for your small business.


Recognition and trust are important factors that come into develop loyalty and repeat purchases. So if you are yet to layout a plan to brand to your business, it is time to get the ball rolling.


A design agency that helps companies' visually brand their business is Carlton based Adcore Creative. Whether it is improving the presentation of your company in documentation, or to enhance your website, they are experienced professionals in building your brand visually.

https://ww.deluxe.com/blog/six-reasons-why-strong-brand-important-small-business/

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Crafting a social strategy: three imperatives

Crafting a social strategy: three imperatives | Design Driven Animated Corporate Explainer Videos | Scoop.it

It’s been said that healthcare lags behind other industries in its use of social media by at least 2 years. however, despite the (sometimes vague) guidance from the FDA, and the uncertainty that feeds legal and regulatory risk, pharma has been making strides showing understanding of the technology, and announcing its presence in the social media scene. The road, however, has not been easy.

When social media first became mainstream, businesses quickly jumped to tactics; making sure they created properties in every single social channel available (regardless of their purpose), populating these channels with pretty branded images that told their customers just how awesome their product/service was. Social became just another channel for branding promotion, only permissible if directly serving a business objective, popular and approved by everyone in the company… everyone but the customer.

Thankfully, times have changed and better social media best practices now guide new players. Being behind most of the industries has given Pharma’s branded and unbranded campaigns the opportunity to sit back and learn from what works and what doesn’t (and we’ve kept track of all of them in our social category on our blog). But here’s three that stand out to those new to social:

YOU DON’T “START” COMMUNITIES, YOU PROVIDE FOR THEM

I love this quote so much I had to bring it back one more time to further explain this point:

“You don’t start communities, they’re already doing what they want to do. The question you should ask is how you can help them do that better.”
– Jeff Jarvis, Journalist & author “What Would Google Do?”

In order to join an existing conversation, brands need to switch focus; learn to promote their values and their beliefs and align them with the community’s needs.

I’ve discussed the changing role of advocacy groups and the benefits of engaging with them in a previous post, but a nice summary would be: you need to know your audience, know them well and show respect by listening to them. Doing social media listening and identifying their problems/needs will help prioritize your efforts, show that you understand them and provide them with the right content:

  • Provide trusted resources that the community can share. This can be anything from medical research to caregiver support tips
  • Clarify information and become a trusted source of knowledge
  • Enrich patient quality of life by providing support and education to the patient, family and loved ones
  • Develop empathy: Present an honest picture of how their condition affects them. Encourage them to share their stories and show support and understanding
  • Promote advocacy by inspiring action. By connecting with a community in an authentic, human way we can empower them and energize them to take action

Your brand’s values and beliefs should be clear in all of these efforts. Interactions alone do not build relationships, real shared value over time does (this is one of the reasons why “doing social” as a one-time use campaign does not work, but that’s a discussion for another time).

IF YOU BUILD IT THEY WON’T COME

I heard once before that information doesn’t (usually) spread linearly, this is especially true in social channels. It stretches from link to link through a complex spider web of delicate thread. This means that just because you build it, it doesn’t mean they will come (right away) and not from the sources you’d expect.

Once a brand has identified the right content to share and the right audience to share it to, it will need to promote its brand new social media channel to key opinion leaders and patient advocates in order to get its content in front of the people that matter an cover as much of that web as possible.

Social media channels provide brands with several options to reach this extensive web, with sponsored posts being the most successful (when compared to display ads) and having the added benefit of exposing your content to users on a mobile platform. Unfortunately, the social platforms all have very different policies in place when dealing with paid promotion for pharmaceutical products. Being on track of these policies will help your brand maximize their paid media efforts.

DON’T EXPECT YOUR AWESOME CONTENT TO “GO VIRAL,” BUT SET THE STAGE TO IMPROVE YOUR CHANCES

While “going viral” has become a popular buzz word on every sketchy marketer’s tool belt, you really can’t make your content go viral (if someone says they can promise you viral status, be wary… be very wary). What your brand can do is carefully position its content, set the right surrounding atmosphere, and then hope and pray that the planets align and the content catches on.

The not-so-secret ingredient behind viral content is that it arouses a strong emotion in people and they connect with it so intensely that they HAVE to share this experience with others. Users then become co-creators and further add value to the post. As you may be able to tell, this is hard to serve – especially in heavily regulated Pharma. However, it does not mean that it can’t be done. Social Media provides Pharma with the unique opportunity to show its honest, transparent, human side – things that Pharma has had difficulty in the past – and connect with another human being at their most difficult time.

If there’s a lesson to be learned here is that your audience will make the ultimate decision, not you, not the brand, not the thousands of dollars you put behind it. This applies to all content, not just the “viral” kind. Patients will respond to content that they can relate to and that provides real value to them. This is the real reason why it’s vital to know your community, know their needs, know what problems do they have that you can help solve, and above all know that engaging in social media means its not about you, it’s about them.



Via Plus91
Punch Digital 's insight:

When it  comes to branding your business online, the three imperatives of implementing a social strategy outlined in this klick are a great basis for the initial planning process.


The concept of taking an existing online community, and enhancing it is an effective tactic in not only building your company's image, but also differentiating your company from competitors.


Corporate image is an area that Adcore Creative specialises in, so for more ideas on how you can improve your company's visual communication strategy, check out the services on offer at http://www.adcore.com.au/graphic-design-agency/.



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What Is It Like to Be a Graphic Designer?

What Is It Like to Be a Graphic Designer? | Design Driven Animated Corporate Explainer Videos | Scoop.it
It takes a certain kind of person to be a successful graphic designer, especially one who really enjoys doing it and is willing to make a career out of it.
Punch Digital 's insight:

Huffington Post has provided an insight into the life of a high end graphic designer, and the path in which they have taken to succeed in their role, and to enjoy their daily worklife.


Career choices never come easy, it is important that when you begin your career path,  you find something that you have the passion and drive to succeed in.


With so many stories of hard work, commitment and achievement, it is no wonder why the graphics team at Jumbla is producing quality work and going above client expectations to effectively communicate with desired audiences.

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WATCH: Ed Hooks Talks Good and Bad Acting in Animation at FMX 2015

WATCH: Ed Hooks Talks Good and Bad Acting in Animation at FMX 2015 | Design Driven Animated Corporate Explainer Videos | Scoop.it
Ed Hooks, author of 'Acting for Animators,' discusses the main elements of good acting and how animators bring life to an animated film.
Punch Digital 's insight:

Animation World Network has published a two-part interview with Ed Hooks, the author of ‘Acting for Animators.’ As a teacher, Hooks helps animators apply formal acting theory to animations in order to create the believable connection.

 

In the interview, Hooks discusses the main elements of good acting and how animators bring life to an animated film. Hook comments on the most important element to a quality story in animation been relevance to life. He claims people are drawn to stories and this is where animation should be created from - whether it be for entertainment or marketing purposes. 

 

Claiming his teachings are applicable to any kind of character animation, he also states that the animation industry is in a transitional state of movement, and shares his thoughts on performance capture and the ability to create digital versions of live-action characters.

 

Melbourne based Jumbla specialises in animation and graphic design. If you are trying to better engage with your target market in innovative ways, you check out their animation services.

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How Japanese and American Animation Differ

How Japanese and American Animation Differ | Design Driven Animated Corporate Explainer Videos | Scoop.it
I'm not about to throw my towel in the ring over the fight between which is better, Japanese or American animation...but nonetheless, let's take a look at a comparison between the two and what makes them so markedly different.
Punch Digital 's insight:

Animation expert Adrien-Luck Sanders provides an informative comparison between Japanese and American animation. The article explains the difference between the two heavily relies in the style of the animation – the look and feel is completely different, evident in the designs of human characters.

 

Japanese animations (anime) uses distinctive large eyes, small noses, minimal lines and detailed colours and features, while American animation uses a realistic comic-book style or exaggerated cartoon characters with less detail and shading.

 

Sanders explains differences are also based on content and audience, largely influenced by the cultural differences which depict different ideas of what is appropriate and for whom. 

 

Ultimately neither is better than the other, it is all a matter of taste and preference. If you are seeking a local animation studio showcasing yet another style, Jumbla is located in South Melbourne

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What actuallly makes a good story? - Jumbla

What actuallly makes a good story? - Jumbla | Design Driven Animated Corporate Explainer Videos | Scoop.it
In this rare opportunity, we have the ability to pick the brain of our Creative Director and Co-Founder, Callan! The only other thing I need to say is… well, enjoy! So what actually makes a good story? This is something we seriously need to ask ourselves in order to get better at what we do.... Read more »
Punch Digital 's insight:

Here is an insight into how to create a story that better communicates with an audience, from Melbourne based Jumbla.

 

Being able to evoke an emotion from your viewer is one of the main aims of every communication piece.

 

The key point in making a film that gains attention is simplicity, and being able to keep the viewers attention, whilst sending the key message, and evoking that desired emotion.

 

If you are trying to better engage with your target market, you check out the animation services that Jumbla specialises in via its Melbourne and Sydney studios.

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Animated Storytelling: Creating Animations & Motion Graphics - HOW Design

Animated Storytelling: Creating Animations & Motion Graphics - HOW Design | Design Driven Animated Corporate Explainer Videos | Scoop.it
Liz Blazer shares the secrets of animated storytelling, including simple steps for creating animations and motion graphics.
Punch Digital 's insight:

A great read on HowDesign, interview Liz Blazer, a filmaker, animator and directory, providing an insight on the essentials in using animation in storytelling.

 

Some of the key areas that require the most focus include structure and planning, utilising what you have to create expressions, and effectively delivering the message.

 

Animation has proven extremely effective in being able to engage an audience and communicate a directors value statement, whether it be a corporate explainer video, or a playful fictional story.

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Animation

Animation | Design Driven Animated Corporate Explainer Videos | Scoop.it
To animate means "to give life to". An animator's job is to take a static image or object and literally bring it to life by giving it movement and personality. In computer animation, animators...
Punch Digital 's insight:

Pixar has for sometime been the big player in the world of feauture animated movies, and we have always found them as a guidance for where animation innovation is heading.


This overview of animation through the opinion of a Pixar animator is inspiring, and demonstrates that animation is very much so a modern art form, that is become more effective in communicating to audiences.


Melbourne based Jumbla knows the effectiveness of the animated video in helping clients reach audiences and deliver key messages. Have a look at some of their work online today.

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Providing context with animation — Getting it Dunn

Providing context with animation - Getting it Dunn - Medium
Using material design animation principles to improve the photo viewing interaction on Instagram
Punch Digital 's insight:

Ben Dunn provides an insightful article in regards to the standard of animation being used in mobile app devices. An interesting point that Ben highlights is how animation contributes to the overall user experience of a specific app or web site transition. 


In order for an app or website to reach its full potential in terms of visualisation and usage, quality graphic designs must be implemented into said app to produce full effectiveness. The app must appear somewhat inviting so various users are prompted to channel their attention into the app, to increase the potential of the viewer being exposed to everything it has to offer. Ben goes into a certain amount of detail on functionalities in association with animation and graphic design.


If you require the service of an innovative team of graphic designers, Melbourne based Jumbla specialise in high quality graphic designs and animated productions.

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How to make your video shareable - Jumbla

How to make your video shareable - Jumbla | Design Driven Animated Corporate Explainer Videos | Scoop.it
Punch Digital 's insight:

Are you trying to figure out the best way to share your video online? Here is a good outline of what factors you need to take into consideration to ensure your video generates leads, and becomes visible to your desired audiences.


Factors include length of video, title, sharing platforms and SEO.

So be sure to give this article a read before pressing the upload button.


Jumbla is a Melbourne based video production team that specialises in animated videos and corporate explainer videos.

They are well experienced in creating successful digital communication strategies across a variety of industries.


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5 new animation trends for 2015 that will change everything | Animation | Creative Bloq

5 new animation trends for 2015 that will change everything | Animation | Creative Bloq | Design Driven Animated Corporate Explainer Videos | Scoop.it
From apps to online ads to big screen movies, these animation trends are set to dominate.
Punch Digital 's insight:

CreativeBloq.com has provided an article on the top 5 trends in animation that we've seen in 2015. There is no doubt that every year brings a new technique or approach to providing an even more realistic visual display.


Some of the changes observed in this article include the use of the traditional stop motion techniques, as well as CG-generated stop motion. There is also a mixture between western and eastern style in large scale productions including Disney Pixar's Big Hero 6.


One particular interesting change noted is the use of 3d printing to enhance traditional skills.


If you are seeking more information into how animation can help you enhance your online digital presence, Melbourne based Jumbla has a team of animators and designers that can assist.

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Do Explainer Videos Really Help Conversion Rates?

Do Explainer Videos Really Help Conversion Rates? | Design Driven Animated Corporate Explainer Videos | Scoop.it
Punch Digital 's insight:

If you are considering an explainer video for your corporate website, here is a good read from B2C.


It puts forward the important point which is that consumers are pushing for information in a more timely manner, and that online video content is more effective is being short, sharp and getting the message across.


The branding benefits that can come with an explainer video should also be noted.


Jumbla is based in Melbourne, and specialises in the production of corporate videos. Start generating an effective online visual strategy today.


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Using animated videos for online marketing - Smart Insights Digital Marketing Advice

Using animated videos for online marketing - Smart Insights Digital Marketing Advice | Design Driven Animated Corporate Explainer Videos | Scoop.it
Boost SEO x53 - and other great reasons to use animation in your marketing There are all sorts of names for it – explainer videos, corporate video, marketi. Marketing topic(s):Video marketing. Advice by Expert commentator.
Punch Digital 's insight:

Smart Insights has provided an article on reasons why you should be implementing video marketing into your digital strategy online.


The benefits include:

-SEO

-Increased click through rates

-A higher conversion rate

-Marketing efficiency


For a Melbourne based animation studio, Jumbla is located in South Melbourne. They are leading the way in producing innovative animation content.

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100 Years of Animation in Australia - Jumbla

100 Years of Animation in Australia - Jumbla | Design Driven Animated Corporate Explainer Videos | Scoop.it
To celebrate 100 years of animation in Australia, Jumbla gives a brief history of the industry's key landmarks.
Punch Digital 's insight:

Here is an interesting piece on Australia's developments in animation over the past 100 years.


It was interesting to learn about the origin during WW1, and the more recent roles that have Australians have made on the international stage, including George Miller's Happy Feet.


It will be interesting to see the some of the creative contributions that Melbourne based Jumbla makes to animation in Australia.


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10 Inspiring Graphic Design Blogs - DesignBent

10 Inspiring Graphic Design Blogs - DesignBent | Design Driven Animated Corporate Explainer Videos | Scoop.it
It is important to always be freshly inspired when working with Graphic Design! Check out this post for 10 awesome and inspiring design blogs!
Punch Digital 's insight:

Here is a list of some great design blogs to help you with your creative design work. Design Bent has provided a variety of different blogs within the industry that make really enjoyable reading.


Originality and creativity can take place not just through everyday life, but via multiple sources within the design community. To get the most out of your visual communication strategy for your company, you should seek out services from a professional graphic design agency. Industry experts can ensure that you get the most effective technique when trying to reach your target market.

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