Expérience Design : Méthodes, Contenus, Multicanal
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3 Key Factors to Creating Your Customer Experience Strategy

3 Key Factors to Creating Your Customer Experience Strategy | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
  T Did you know that early phone books included detailed directions on how to use the telephone?  For example, a New York City telephone directory from 1885 gave the following instructions: We can laugh about that passage now; but think about it, in 1885 the telephone was new technology and nobody had any idea …
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Expérience Design : Méthodes, Contenus, Multicanal
L'essentiel des informations sur le design d'expérience, la relation client et le marketing émotionnel.
Curated by Nicolas Frot
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Design Thinking Builds Strong Teams

Design Thinking Builds Strong Teams | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
Not only does design thinking foster innovation, but it also strengthens teams by creating common vocabulary and artifacts, and a trust-based team culture.
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7 Actionable Mobile App Optimization Techniques

7 Actionable Mobile App Optimization Techniques | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
“There’s only one true way to win a customer– treat them like they’re the only one.” If there’s any mobile app optimization strategy worth talking about, it has to be the one adopted by p…
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6 Ideas For Effective Content Promotion Strategy

6 Ideas For Effective Content Promotion Strategy | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
Your content alone can’t work well if you don’t do strategic content promotion. Remember: A content that is not found, is a content wasted.
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Speaking with Lisa Lindström, Part 1: How to Design a Great Customer Experience

Speaking with Lisa Lindström, Part 1: How to Design a Great Customer Experience | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
With a client list encompassing the likes of Google, Volvo, Ikea, Oscar, HBO, AEG, Canal+, and Vodafone, Doberman is one of the world’s leading design firms, basing its business on a simple idea: “The more true value for the user, the more true value for the business.” And the key …
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Customer Journey Mapping - The Right Steps

Customer Journey Mapping - The Right Steps | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
Some of the biggest brands in the world can make errors with their Customer Journey Mapping. Here we show you how to get it right.
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Tech Trends 2015, Dimensional marketing

Tech Trends 2015, Dimensional marketing | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
The modern era for marketing is being formed around four new dimensions: customer engagement, connectivity, information, and next-generation technology.
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Virtual Reality To Improve Customer Experience: 4 Real World Examples

Virtual Reality To Improve Customer Experience: 4 Real World Examples | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
From Oculus Rift to HoloLens everybody is talking about virtual reality. What could be real-life business applications to improve customer experience?
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An Augmented, Connected Workforce

An Augmented, Connected Workforce | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
Could adding wearable technology to the connectivity mix make your workforce more productive and efficient? Find out in our fourth edition of Beyond the Buzz.
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The New Science behind Customer Loyalty

The New Science behind Customer Loyalty | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it

The power of Customer Experience and growing competition are driving companies to take a more scientific approach to building customer loyalty.

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5 Key Customer Experience Questions To Ask Yourself in 2015

5 Key Customer Experience Questions To Ask Yourself in 2015 | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
Asking customer experience questions to yourself is critical to improve digital marketing strategy. But what should you ask in 2015?
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10 ways to show your customers some love

10 ways to show your customers some love | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
It's not just your significant others you should be showering with affection this weekend.
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Reddit isn't the future of creativity, but it is a vital part of it

Reddit isn't the future of creativity, but it is a vital part of it | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
The site has emerged as an important creative platform, but getting—and keeping—an audience there is a tricky thing.
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Do we still need people for customer service?

Do we still need people for customer service? | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
Brands will soon have to choose between true empathy, involving real people, and programmed empathy.
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Customer Experience Is the Future of Design | UX Magazine

Customer Experience Is the Future of Design | UX Magazine | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
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An Innovative Approach to Customer Experience Design

An Innovative Approach to Customer Experience Design | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
recognise that the critical success factor in the future will be to put customers first. And to put customer experience delivery front-and-centre within their business. However, to achieve commercially sustainable growth, there’s more to it than just selling a product or service. Here's a fresh, innovative approach to Customer Experience Design.
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The CMOs Role in Delivering Omnichannel Customer Experiences

The CMOs Role in Delivering Omnichannel Customer Experiences | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
Omnichannel is all about shifting from channel-centric to customer-centric – much more customer-centric than you are today. Knowing who your customers are and having a view of products and inventory across channels are the basic requirements to delivering exceptional customer experiences across channels and touch points.
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5 Mobile Customer Experience Lessons From 2015 SXSW

5 Mobile Customer Experience Lessons From 2015 SXSW | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
Mobile was the main topic of SXSW: here are 5 mobile customer experience lessons we can take away from this 2015 edition.
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Understanding Gamification of Consumer Experiences

Robson, K.E., Plangger, K.A., Kietzmann, J., McCarthy, I., and Pitt, L.F. (2014) Understanding Gamification of Consumer Experiences, Advances in Consumer Resea…
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Why Mobile-Only Strategy Will Shape The Future Of Customer Journey

Why Mobile-Only Strategy Will Shape The Future Of Customer Journey | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
Evolution of customer journey make it necessary for brands to evolve their strategy accordingly. From a mobile-first to a mobile-only approach.
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A brief history of user experience

A brief history of user experience | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
Think about the last time you ate at a restaurant. What cuisine did it serve?

What made you to choose that particular restaurant? What was your first impression as you walked in? Were you asked ...
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The next big thing? The gamification of your emotion

The next big thing? The gamification of your emotion | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
Gamification of everyday life is increasingly prevalent and permeates far beyond the realm of physical health and fitness routines. Now we’re actively tracking and gamifying their emotion. Our consumer insights research has labelled this phenomenon ‘automated emotion’
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Using Data to Drive a Better Customer Experience

Using Data to Drive a Better Customer Experience | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
The only way SmartFurniture.com can avoid getting lost in swarms of data is to have a central guiding vision through which we fulfill our purpose as a company. For us, that purpose is simply to maximize customer happiness.
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The Truth About Customer Experience

Touchpoints matter, but it’s the full journey that really counts.
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[Slides] The Inevitability of a Mobile-Only Customer Experience by Al…

Slides for Altimeter's webinar: The Inevitability of a Mobile-Only Customer Experience Watch the webinar replay at: http://fr.slideshare.net/Altimeter/webinar…;
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The 5 Must Have Customer Metrics

The 5 Must Have Customer Metrics | Expérience Design : Méthodes, Contenus, Multicanal | Scoop.it
Why call them "guerrilla"? Because getting these metrics into your organization as a regular part of the discipline and conversation is a campaign you’ll need to...
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