Design & Branding for Startups
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Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos

http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and...
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Scooped by Paula Rúpolo
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Best Emotional Branding in Beer Commercials & Alcohol Advertising

Beer commercials can sometimes seem like a random collection of bad-boy behavior, but look deeper and you'll find very sophisticated emotional branding going...
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Payton Cox's curator insight, September 29, 2014 6:13 PM

Corona is a perfect example of how emotional branding is used in beer advertisements. Corona advertisements often are set on beaches using the memorable phrase "from where you'd rather be". Brands like Corona hold up a mirror of how they think their target audience wants to feel about themselves "I am like you, we share the same values". This has built powerful brand associations for Corona in the sense that they have turned their brand into a feeling and whenever someone picks up a cold Corona they associate it with that beach.

Millie Watson's curator insight, October 19, 2014 8:22 PM
Corona is another example of how emotional branding is used in beer advertisements. The common theme and setting throughout the Corona advertisements are beaches using the phrase "from where you'd rather be". Brands like Corona portray the ideal lifestyle for someone who drinks Corona should live. There target audince is obviously, young, fit males/females that love the beach etc.  This has built powerful brand associations for Corona in the sense that they have turned their brand into a feeling and whenever someone picks up a cold Corona they associate it with that beach.