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The 5 Stages of Writing Irresistible Landing Page Copy

The 5 Stages of Writing Irresistible Landing Page Copy | Design and Branding | Scoop.it

Excerpt from article on Copyblogger:
"Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money.
But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells.

You need to know what stage of sophistication your market is in before choosing the correct landing page template. Templates help us generate ideas. The stages of sophistication help us choose the right ideas.

In the past, building landing pages meant you had to hire a designer and coder. Not anymore.
Tools like "Premise" (http://getpremise.com) make it so a writer like me can write and publish effective, professional landing pages.

1. Make the promise:
When your ideal customer is not aware of your product or the benefit it offers, then the first stage of sophistication demands you simply make a promise in the headline and in the subheadline you would describe the mechanism.

2. Take your promise to the next level:
As the market begins to be educated about your product, and competitors enter that market...the power of your original promise will begin to fade.
At this stage you need to state your promise even more clearly. Beef up the subheadline (mechanism), too.

3. Lead with mechanism, promise second:
In the third stage of sophistication, we find the consumer weary of your product and others. At this stage the mechanism comes first, and the claim second.

4. Take the mechanism to another level:
It’s time to elaborate and enlarge on the mechanism.
Make it easier, quicker, and better. Solve more of the problem and overcome old limitations.

5. Identify with the consumer:
At this stage the market is glutted.
The field is exhausted, and it is the most difficult stage to profit in. This is where you revive a dead product by shooting directly at the consumer.


You may enter a new market and clean house, only to fall behind when competitors enter and steal market share. The business of successful selling is about constant improvement. Constant change..."

Read full original article:
http://www.copyblogger.com/landing-page-stages/

 


Via Giuseppe Mauriello
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Randi Thompson's curator insight, September 14, 2013 7:15 AM

The words you write are so important!  Especially the ones that take people to your sales pages.  Check out this article to see what you can do to make yours better.

BSN's curator insight, September 15, 2013 11:18 AM

The 5 Stages of Writing Irresistible Landing Page Copy

 

#seo #internetnarketing http://goo.gl/tCP5xW

 

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17 Inspiring Examples of Parallax Scrolling Sites | Inspiration

17 Inspiring Examples of Parallax Scrolling Sites | Inspiration | Design and Branding | Scoop.it
When it comes to parallax scrolling, the line that separates good and bad choices is pretty thin. A while back parallax was being used to deliver an explosion
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Design Concept: Noma North

Design Concept: Noma North | Design and Branding | Scoop.it
This is a really cool project by two students from Denmark. They branded and designed an entire website for the fiction culinary brand Noma North. Check it out.
This project was done by Jimmy Laursen and Louise Sender.

Via Thomas Faltin
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What's in a name in branding? - Jakarta Post

What's in a name in branding?
Jakarta Post
According to Shakespeare, who lived in the 16th century, a name was unimportant. He believed that the essence of a person or a thing would remain the same due to its character, not its name.
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7 Things Every (Great) Landing Page Needs

7 Things Every (Great) Landing Page Needs | Design and Branding | Scoop.it

Excerpt from the article by Neil Patel on Quick Sprout blog:
"Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.

So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns.

But before you head off and start creating your first landing page, there are 7 things you need to know:

1. Does your landing page copy match your marketing campaign?
From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page.

2. Start with a solution:
Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem.

3. Don’t forget your sub heading:
Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading.
You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short.

4. Who are your customers and what are their use cases?
A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them.
You can solve this by clearly showing who should be using your product or service.

5. The proof is in the pudding:
Always include stats and data to backup your claims.
Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim.
Get testimonials from your customers to back up the statements you are making.

6. Call to actions:
You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action.

7. Trust elements:
Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..."

Each tip is analyzed with more information.
Read full original article here:
http://www.quicksprout.com/2013/09/26/7-things-every-great-landing-page-needs/

 


Via Giuseppe Mauriello
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Dawn Ray's comment, October 1, 2013 9:59 AM
Here are some
Dawn Ray's comment, October 1, 2013 9:59 AM
Here are some basic effective guidelines
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Time To Reboot Your Brand? Here's How

Time To Reboot Your Brand? Here's How | Design and Branding | Scoop.it
Many companies--Yahoo Starbucks Wendy's among others--have recently updated their brands. Should you follow their lead? (Time To Reboot Your #Brand?
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Timeless Branding Lessons From A Young Steve Jobs

Timeless Branding Lessons From A Young Steve Jobs | Design and Branding | Scoop.it
To understand how a legacy lasts let's flash back to when Steve Jobs rebuilt his own.
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