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DeMystify Marketing ~ SEO
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Optimizing Your Digital Assets To Boost Rankings & Branding

Optimizing Your Digital Assets To Boost Rankings & Branding | DeMystify Marketing ~ SEO | Scoop.it

"The basics of searchability are that a digital asset is crawled by a search engine bot and made available for within search results when consumers conduct queries. Each type of searchable content presents an opportunity for optimization and improved visibility on the multiple devices from which people search." 

Danielle Holmes- Frickleton's insight:

No matter what type of business you are, performing well within the SERPs is important for generating new customers. "By identifying and optimizing all of your digital assets, you can reach all of your prospective new customers and maximize performance."

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Dusting The Website For Spring: Optimization and SEO Cleaning

Dusting The Website For Spring: Optimization and SEO Cleaning | DeMystify Marketing ~ SEO | Scoop.it
Spring is here, so why not put some spring cleaning actions through on your website? With that said, let's get straight to the action items. Below is a list of many things you can look for on your site to adjust, add, or remove.
Danielle Holmes- Frickleton's insight:

Great action items for spring cleaning your website, maybe even give it a fresh new clean look. And don't forget about Google Authorship, is one of the most important action items as it's not only a great SEO tool but also increases conversions.

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Signaling Web Page Authority to Search Engines Through Off-Page SEO

Signaling Web Page Authority to Search Engines Through Off-Page SEO | DeMystify Marketing ~ SEO | Scoop.it
Finished with your SEO and still not ranking as well as you would like? Have you considered "off-page" SEO tactics? Learn more here!
Danielle Holmes- Frickleton's insight:

On-page optimization is a very important part of SEO to be recognized by search engines and found but it's only the first step.Search engines also look for authority of a site which is off-page SEO. This article provides a good expalnation of off-page SEO.

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SEO Basics: 8 Essentials When Optimizing Your Site

SEO Basics: 8 Essentials When Optimizing Your Site | DeMystify Marketing ~ SEO | Scoop.it

Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake.

 

Without it, your cake is tasteless, boring, and gets thrown in the trash.


Via Antonino Militello
Danielle Holmes- Frickleton's insight:

Great SEO info & easy for anyone to understand.

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Colleen Gray's comment, April 13, 2013 1:16 PM
Love the comparison. It does simplify it all.
Natalie Gallagher's comment, April 13, 2013 2:37 PM
Yep, I thought that too! I'm very graphically orientated, so that pic works for me :-).
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5 SEO Tools You Might Not Have… Yet - Search Engine Journal

5 SEO Tools You Might Not Have… Yet - Search Engine Journal | DeMystify Marketing ~ SEO | Scoop.it
When it comes to lists of SEO tools, you typically see the same names bounced back and forth. Today, I’d like to share some tools I use on a regular basis
Danielle Holmes- Frickleton's insight:

Looking for some new SEO tools to add to your list? Here are 5 useful SEO tools you possibly have not tried yet that are perfect for businesses with smaller budgets.

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Why SEO Best Practices Are Like A Chocolate Milkshake | Business 2 Community

Why SEO Best Practices Are Like A Chocolate Milkshake | Business 2 Community | DeMystify Marketing ~ SEO | Scoop.it
Ingredients for Great SEO First things first, I really like chocolate milkshakes. (There, I said it… No turning back.) I think they are delicious and no
Danielle Holmes- Frickleton's insight:

"The point is that chocolate milkshake’s are made up of 3 main  ingredients; Ice cream, Chocolate, and Milk. Great  SEO is made up of 3 main ingredients too; On-page and Off-page optimization,  and Great Content."

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On-Page SEO: Signaling Web Page Relevancy to Search Engines

Relevancy is the first measurement that search engines look at determining which pages to include on the SERPs. Use on-page SEO to demonstrate relevancy.

Via Nancy Babcock
Danielle Holmes- Frickleton's insight:

Great info for increasing relevancy for search engines through adding on-page SEO to your Wordpress site.

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Nancy Babcock's curator insight, March 24, 2013 9:18 AM

Fantastic information for adding on-page SEO to your WP website.

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The Small Business Owners's Guide to Speaking SEO | Index of SEO Terms

The Small Business Owners's Guide to Speaking SEO | Index of SEO Terms | DeMystify Marketing ~ SEO | Scoop.it
Having difficulties sorting through the jargon in the SEO industry? "The Small Business Owner's Guide to Speaking SEO" will have you fluent in no time!

Via Nancy Babcock
Danielle Holmes- Frickleton's insight:

Great info deciphering the technical jargon of SEO. Must read for any small business owner and entrepreneur to gain at least a basic understanding of SEO.

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Nancy Babcock's curator insight, February 28, 2013 6:50 AM

Terrific information for small and local business owners who are challenged by SEO "speak."

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An Exciting Time for SEO in the Enterprise [Infographic] by Verónica Maria Jarski|

An Exciting Time for SEO in the Enterprise [Infographic] by Verónica Maria Jarski| | DeMystify Marketing ~ SEO | Scoop.it
Danielle Holmes- Frickleton's insight:
In the early days of search engine optimization, SEO had a hazy, poorly understood role in companies. Now, however, companies are understanding SEO's importance in helping them stand out and boost business.

Two-thirds of marketers say their budgets for SEO grew in the previous year, according to stats cited in the following infographic by Mavenlink. And an increased budget means companies can give SEO a more vital business role.

For example, 60% of marketers say the natural search team headcount will increase in 2013. By comparison, 45% said the natural search team headcount increased in 2012.

Moreover, 63% of executive teams say their familiarity with SEO business and metrics has increased in the last year.

So, what's the future of SEO, according to marketers? The top 5 search goals for marketers in this new years are to...

Improve content development strategyScale keywordsImprove on measuring ROI from search.Increase social presence in the SERPsHave deeper analytics

Read more: http://www.marketingprofs.com/chirp/2013/9964/an-exciting-time-for-seo-in-the-enterprise-infographic#ixzz2KG70qyRM

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Top On-Site SEO Strategies to Raise Your Rankings | SiteProNews: Webmaster News & Resources

Top On-Site SEO Strategies to Raise Your Rankings | SiteProNews: Webmaster News & Resources | DeMystify Marketing ~ SEO | Scoop.it
Effective SEO inherently encompasses two main areas of execution: Off-site efforts that include things like link building and media relations, and on-site tactics that include every nuance your con
Danielle Holmes- Frickleton's insight:

Very informative article which details the top 8 must-have on-site SEO tactics to get your site to rank higher. Provides an easy to understand description of each of the core elements in addition to explaining how to monitor your site.

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3 Tips for Better SEO and Social Media Time Management - Search Engine Journal

3 Tips for Better SEO and Social Media Time Management - Search Engine Journal | DeMystify Marketing ~ SEO | Scoop.it
Be honest, how many times have you said to yourself "Oh, let me just check this one thing in Google Analytics" or "I’ve got a little time, let’s see what’s
Danielle Holmes- Frickleton's insight:

We've all got sucked into the 'let me just quickly check this' and then lost an hour or so of the day. Here's 3 great ways to keep the many SEO and Social Media tasks all under control.

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SEO: A Reality Check for Your Business | Business 2 Community

SEO: A Reality Check for Your Business | Business 2 Community | DeMystify Marketing ~ SEO | Scoop.it
As the world of Search Engine Optimization evolves over time, the topic of SEO appears to becoming more complicated in the eyes of many of you who operate
Danielle Holmes- Frickleton's insight:

Great explanation of SEO and what should be done for your business. Perfectly put "the most important things about SEO, have nothing to do with the actual practice of SEO at all, but how well you first run your business, and how you go about  describing it to the target audience you have identified for your offerings."

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Website Redesign: From Concept Sketch to Lead Generation Reality

Website Redesign: From Concept Sketch to Lead Generation Reality | DeMystify Marketing ~ SEO | Scoop.it
After you've created goals and are ready to tell your story, it's time to generate leads. Concept sketches can be instrumental when communicating aspects of a web page to your design and development team.
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SEO Doesn't Have to Be Rocket Science | Social Media Today

SEO Doesn't Have to Be Rocket Science | Social Media Today | DeMystify Marketing ~ SEO | Scoop.it
There are many companies that continue trying to “scheme” Google, despite its ultra-complex, algorithmic code implemented last August.
Danielle Holmes- Frickleton's insight:

SEO components broken down in a way the average person can actually understand it.

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Link Building: Get Relevant or Die Trying

Link Building: Get Relevant or Die Trying | DeMystify Marketing ~ SEO | Scoop.it
It's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as a core focus of your link building efforts. Leverage these tactics and linkable assets to build relevant links.
Danielle Holmes- Frickleton's insight:

 As Google continues to place more value on link relevancy, building "on-topic" links should be a core focus. This article gives a great range of tactics and linkable assets you can leverage to build relevant links.

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The Google AdWords Landscape (Infographic)

The Google AdWords Landscape (Infographic) | DeMystify Marketing ~ SEO | Scoop.it
The evolving AdWords landscape impacts more than just PPC - on-page ads effect ranking position, CTR, and ultimately SEO success. We looked at 10,000 queries to find out where ads appear, how many of them there are, and how often they show up.
Danielle Holmes- Frickleton's insight:

Great post with the BEST Adwords infographic I've come across. A definite check out for anyone using or interested in learning about Google Adwords.

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Five Steps to SEO-Friendly Site URL Structure - Search Engine Journal

Five Steps to SEO-Friendly Site URL Structure - Search Engine Journal | DeMystify Marketing ~ SEO | Scoop.it
Some people say there is no such thing as SEO-friendly URL structure. They claim that search engines are perfectly capable of making sense of any type of U
Danielle Holmes- Frickleton's insight:

Great tips & easy to follow directions to making your URL's SEO friendly.

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Beginners' Guide to Google+ - Search Engine Journal

Beginners' Guide to Google+ - Search Engine Journal | DeMystify Marketing ~ SEO | Scoop.it
Authorship, hangouts, circles? What is all the buzz about and why do webmasters, SEOs, and business owners need to pay attention? The super savvy markete

Via Bonnie Burns
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LevelTen Interactive's curator insight, February 7, 2013 2:48 PM

Authorship, hangouts, circles? What is all the buzz about and why do webmasters, SEOs, and business owners need to pay attention?