Demand Generation Elevatation
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Demand Generation Elevatation
Get best practice tips on how you can elevate your demand generation efforts.
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Marketo & Content Marketing: Curata joins Marketo LaunchPoint | Curata Blog

Marketo & Content Marketing: Curata joins Marketo LaunchPoint | Curata Blog | Demand Generation Elevatation | Scoop.it

Excerpt...

 

Using Curata, marketers can supplement their original content with relevant curated third-party content. They can then integrate that content into the email marketing, blogging and social media strategies. For marketers who are interested in serving that content through their existing marketing automation systems and lead nurturing programs, we are hoping that this partnership is a step in that direction.


Via CYDigital
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Love this local Boston company

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CYDigital's curator insight, April 18, 2013 9:04 AM

This is interesting: an integration between Curata and Marketo, making the distribution of curated content easier for the Marketo user. Brilliant. Other MAPs should follow Marketo's lead on this.


  • See the article at www.curata.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.


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4 Questions to Ask When Evaluating Your Marketing Automation Readiness - Silverpop

4 Questions to Ask When Evaluating Your Marketing Automation Readiness - Silverpop | Demand Generation Elevatation | Scoop.it

Summarized...

 

Here are four simple questions that will help you evaluate your practices and readiness for marketing automation, and ultimately pave the way for success.

1) Are you prepared to automate?
At the end of the day, marketing automation solutions are only tools. Purchasing and implementing an automation solution — even the best one available — will only provide value if other parts fall into in place.

2) How effectively are your marketing and sales groups aligned?
SiriusDecisions estimates that prospects only connect with sales when they’ve made it through 60 percent to 70 percent of their buying cycle. This means that both your demand generation and sales teams must clearly understand buyer paths leading to engagement and be fully synchronized around common definitions of an MQL, SAL, and so on. Together, they can act fast to take advantage of those critical moments when buyers are finally ready to connect.

3) Can you generate enough content?
Marketing automation is a beast that feeds on content, functioning best when it has enough content to lead customers through the sales funnel. Companies that don’t have a “content factory” are sometimes hesitant to move forward with marketing automation, but they shouldn’t be, because there are many ways to repurpose existing content to nourish the system.

4) Do you have the bandwidth for ongoing improvements?
Successful companies continually invest in improving their marketing automation — tweaking and optimizing campaigns to get the best results. Your marketing automation solution will provide insight into prospect behavior and automate lead nurturing, but there’s a manual component. Before you can achieve bottom-line results, be ready to invest in ongoing optimizations, process fine-tuning and content repackaging.

 


Via CYDigital
Jeff Coveney's insight:

Marketing and Sales alignment are key. This stuff won't work without it.

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Johnny Li's curator insight, May 9, 2013 6:11 PM

Our marketers come up with marketing communication strategies differently due to the different situations and budgets of different business. A advertising campaign with a big won't necessarily be more appealing than the smaller one. This article illustrate how to evaluate the effectiveness of a markting automation. The author points out a few key points like the sales group has to be in tune with the marketing strategy and the marketing has to be able generate enough content.

Johnny Li's curator insight, May 9, 2013 6:42 PM

Our marketers usually have different approaches to marketing communication stragety due to the different situations and budgets for different companies. However the bigger budgets does not necessarily mean  bigger output. Therefore, the evaluation for marketing communication is crucial. The article illustrate different evaluation method for marketers to think about. The author points out a few key points such as the sales team must be in tune with the marketing strategy and the marketing has to be able to generate enough content.

 

Manyang Manyang's comment, May 9, 2013 8:51 PM
Marketers tend to use media channels depending on their budget capacity. This can force some marketers to use cheaper media channels to advertise their stuff to consumers in order to save up money. Usually cheaper media channels are not very effective in term of their coverage and ads won't last longer.
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What is Social Demand Generation? - Business 2 Community

What is Social Demand Generation? - Business 2 Community | Demand Generation Elevatation | Scoop.it
Business 2 Community
What is Social Demand Generation?
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12 Roles Essential to the Future of Content Marketing

12 Roles Essential to the Future of Content Marketing | Demand Generation Elevatation | Scoop.it

It is vital for organizations to examine their content creation strategies in light of the rapidly evolving content marketing industry. Find out what we see as 12 essential roles for the future.... ...As Robert Rose says, “In many businesses (especially in B2B), the marketing department is an order-taking, tactical function that runs on the hamster-wheel of demand generation, trying to keep up with “client” orders for new collateral, press releases, case studies and, at times, marketing-qualified leads (MQLs).” If our new call to arms is around creating and growing owned audiences, it’s clear that our marketing skill sets may be, well, a bit out of date. The new roles of content marketing While there is no perfect structure for a marketing organization, it’s apparent that we are starting to see marketing departments transform themselves into publishing organizations. And with that transformation comes a shift in the key business roles that marketers must now fill. Don’t think of the list below as new job titles, per se, but rather as the core competencies that need to be accounted for across the enterprise...


Via Jeff Domansky
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Agnes Furst's curator insight, August 12, 2013 6:30 PM

Some pretty cool ideas about a brand new marketing department layout.

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10 Must-Dos for Successful B2B Lead Generation - Savvy B2B Marketing

10 Must-Dos for Successful B2B Lead Generation - Savvy B2B Marketing | Demand Generation Elevatation | Scoop.it

Summarized...

 

Whatever type of B2B lead generation campaign you are planning, the basic principles of generating quality business leads remain the same. In this post, we’re going to cover ten important questions you need to ask before you embark on any lead generation campaign, to ensure you get the results your business deserves.

Has your campaign been thoroughly planned?Is the campaign clearly targeted with a well-researched and in-depth understanding of your target market?Does your database contain accurate, up-to-date data?Have you set critical performance indicators to measure the success of the campaign?Are you using intelligent and creative content that engages with your audience?Does the campaign align with your overall marketing strategy and integrate with other marketing initiatives you’ve got planned?Is the campaign tried and tested?Does your campaign include strong calls to action that are easy to follow and measure?Is your creative brief clear?What’s your lead nurturing strategy?

 


Via CYDigital
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CYDigital's curator insight, April 23, 2013 6:27 AM

With regards to a few of these basic, required points: TEST! The intelligence and creatively to content is ultimately adjudicated by your market.


  • See the article at savvyb2bmarketing.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.