deltaDNA
680 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by giantpr
Scoop.it!

Mobile Gaming Entrepreneurs: Paying Players Up 33%, Whales Now Less Important

Mobile Gaming Entrepreneurs: Paying Players Up 33%, Whales Now Less Important | deltaDNA | Scoop.it
mobile, gaming, f2p, ltv, mobile gaming, mobile games, monetization,
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Android Game Devs Aren't As Reliant On 'Whales' Any Longer: Data | Android News

Android Game Devs Aren't As Reliant On 'Whales' Any Longer: Data | Android News | deltaDNA | Scoop.it
In short: Android game developers and gaming studios in general aren't as reliant on "whales" — a small fraction of their user base spending
more...
No comment yet.
Scooped by giantpr
Scoop.it!

DeltaDNA - “Whales” aren’t as essential as they once were on mobile | Pocket Gamer.biz | PGbiz

DeltaDNA - “Whales” aren’t as essential as they once were on mobile | Pocket Gamer.biz | PGbiz | deltaDNA | Scoop.it
Big spenders aka "whales" are less of a concern on mobile than they used to be.  That's according to the Game Profitability Index produced by DeltaDNA, which studied 2,500 games betwee
more...
No comment yet.
Scooped by giantpr
Scoop.it!

deltaDNA study reveals changing monetization models within F2P games, genres and platforms – Mobile Industry Eye

deltaDNA study reveals changing monetization models within F2P games, genres and platforms – Mobile Industry Eye | deltaDNA | Scoop.it
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Gamasutra - Analyst: 'Whale' spenders aren't as crucial to F2P mobile games as they once were

Gamasutra - Analyst: 'Whale' spenders aren't as crucial to F2P mobile games as they once were | deltaDNA | Scoop.it
Data featured in a report from DeltaDNA suggests that casual spenders are on the rise, and that free-to-play mobile games likely won’t need to rely on power-spenders as a result.
more...
No comment yet.
Scooped by giantpr
Scoop.it!

DeltaDNA: Mobile and PC game 'whales' aren't as important as they once were | GamesBeat

DeltaDNA: Mobile and PC game 'whales' aren't as important as they once were | GamesBeat | deltaDNA | Scoop.it
In free-to-play (F2P) games, “whales” are the players who spend a lot more than anyone else. In the past, these whales accounted for a large amount of revenue in free-to-play mobile games. But DeltaDNA says those whales are diminishing in importance.
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Founders Series - Mark Robinson, Founder and CEO of deltaDNA

Founders Series - Mark Robinson, Founder and CEO of deltaDNA | deltaDNA | Scoop.it
Facebook Twitter Pinterest LinkedIn Mark Robinson, Chief Executive of deltaDNA set the firm up in 2010 with his neighbour, Chris Wright who is the CTO. The team at deltaDNA have worked with some of the world’s largest computer games publishers and developers. What does DeltaDNA do? deltaDNA helps game developers and publishers to optimise their game revenues …
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Gaming data firm DeltaDNA looks to continue growth - The Scotsman

Gaming data firm DeltaDNA looks to continue growth - The Scotsman | deltaDNA | Scoop.it
An Edinburgh-based data science company that works with top global video games publishers to boost the monetisation of their products is looking to significantly increase headcount and revenue.
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Top 10 mobile and in-app advertising articles

Top 10 mobile and in-app advertising articles | deltaDNA | Scoop.it
These top 10 handpicked articles are about the latest trends and developments around mobile and in-app advertising. Marketers and advertisers will find this compilation handy and helpful.
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Gaming Analytics Top 30 Most Influential Figures | Articles | Big Data | Innovation Enterprise

Gaming Analytics Top 30 Most Influential Figures | Articles | Big Data | Innovation Enterprise | deltaDNA | Scoop.it
We run down 30 of the most influential thought leaders around the use of data in the video game sector, including Luke Dicken and Anders Drachen, among others
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Latest smartphones are boosting mobile game revenues | Mobile Marketing Magazine

Latest smartphones are boosting mobile game revenues | Mobile Marketing Magazine | deltaDNA | Scoop.it
description
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Comment: Heavyweight seminar to discuss burgeoning AI - The Scotsman

Comment: Heavyweight seminar to discuss burgeoning AI - The Scotsman | deltaDNA | Scoop.it
Later this week, we’re bringing a number of Scotland’s leaders in all things digital together to discuss recent developments in artificial intelligence and the associated opportunities and applications – including areas like deep learning, speech processing and image recognition.
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Google Pixel 2 XL and iPhone X users spend the most in-game money: study

Google Pixel 2 XL and iPhone X users spend the most in-game money: study | deltaDNA | Scoop.it
A new study takes a look at which phone users send the most money.
more...
No comment yet.
Scooped by giantpr
Scoop.it!

DeltaDNA - “Whales” aren’t as essential as they once were on mobile | Pocket Gamer.biz

DeltaDNA - “Whales” aren’t as essential as they once were on mobile | Pocket Gamer.biz | deltaDNA | Scoop.it
Big spenders aka “whales” are less of a concern on mobile than they used to be.  That’s according to the
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Report: Whale spenders don't make or break F2P games anymore

Report: Whale spenders don't make or break F2P games anymore | deltaDNA | Scoop.it
Gone are the days of developers depending on whales— big spenders — to contribute the majority of sales for free-to-play games as spending in games becomes more commonplace.
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Game monetization models are changing

Game monetization models are changing | deltaDNA | Scoop.it
Game monetization models look to be changing as reported by a new Profitability Index, that finds developers are now less reliant on ‘whales’ as more players choose to sp.
more...
No comment yet.
Scooped by giantpr
Scoop.it!

DeltaDNA: "Whales" of cell video games and PCs should not as necessary as they as soon as have been

DeltaDNA: "Whales" of cell video games and PCs should not as necessary as they as soon as have been | deltaDNA | Scoop.it
In free video games, "whales" are gamers who spend much more than anybody else. Previously, these whales accounted for a good portion of the income from free
more...
No comment yet.
Scooped by giantpr
Scoop.it!

DeltaDNA: Increase in casual spenders for F2P games resulting in more balanced revenue sources

DeltaDNA: Increase in casual spenders for F2P games resulting in more balanced revenue sources | deltaDNA | Scoop.it
Strategy and casino games lead player spending, while action game spending is down overall in spite of Fortnite
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Study finds women are more likely to make in-app purchases than men

Study finds women are more likely to make in-app purchases than men | deltaDNA | Scoop.it
According to a new study from analytics firm Liftoff, women are 79 percent more likely to make in-app purchases when playing mobile games.
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Gamasutra: Mark Robinson's Blog - The monetization mistakes that tripped-up Super Mario Run

Gamasutra: Mark Robinson's Blog - The monetization mistakes that tripped-up Super Mario Run | deltaDNA | Scoop.it
Nintendo's Super Mario Run mobile game was released two years ago and has just hit the $60m revenue mark. However, with Pokemon Go making $1.8bn during the same period and Fortnite making $1 a day on mobile - where did Nintendo go with with SMR?
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Interview with Mark Robinson, Founder and CEO at deltaDNA

Interview with Mark Robinson, Founder and CEO at deltaDNA | deltaDNA | Scoop.it
The Martech Interview Series with deltaDNA founder Mark Robinson is a fun Q&A style chat. It follows a two part format On Marketing Technology, and This Is How I Work
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Epic's epic monetization has it winning the battle of battle royales

Epic's epic monetization has it winning the battle of battle royales | deltaDNA | Scoop.it
At the start of the year, one of the biggest questions in gaming was undoubtedly: “Who is going to win the battle of the royales between Fortnite and PlayerUnknown’s Battlegrounds?” After a brief period of parity, we now have our winner.
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Chi ha un top di gamma Android o iPhone spende molto in videogiochi

Chi ha un top di gamma Android o iPhone spende molto in videogiochi | deltaDNA | Scoop.it
 Secondo uno studio realizzato da DeltaDNA, i proprietari di un top di gamma Android o iPhone investono molto nel settore videoludico.
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Latest Apple, Google and Samsung smartphones achieve record game monetization – Mobile Industry Eye

Latest Apple, Google and Samsung smartphones achieve record game monetization – Mobile Industry Eye | deltaDNA | Scoop.it
more...
No comment yet.
Scooped by giantpr
Scoop.it!

Shocking study: gamers with expensive iPhones, Galaxies or Pixels spend the most

Shocking study: gamers with expensive iPhones, Galaxies or Pixels spend the most | deltaDNA | Scoop.it
The Pixel 2 XL users topped the chart with 11% conversion rate, and $3.46 spent, but it's 6.72% of iPhone 8 uses that spend the most on average - nearly $4. Above are the current record high monetization ratios, and DeltaDNA's CEO sound pretty upbeat for the mobile gaming future going forward, too, claiming that "this latest study should make encouraging reading for game publishers and developers as it reinforces the trend that better performing smartphone models deliver more positive game monetization KPIs."
more...
No comment yet.