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Rescooped by Pamela Edens McAllister from Content Creation, Curation, Management
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8 Visual Marketing Lessons from Vogue - Curatti

8 Visual Marketing Lessons from Vogue - Curatti | Deliciously Good | Scoop.it

You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue. Here are 8 Visual Marketing Lessons from Vogue:

* Be specific & BIG NUMBERS are great ways to be specific.

* Be branded – take advantage of existing brands such as Shades of Grey.

* Be topical – March is “fashion week” in NYC and both magazines have extensive features.

* Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).

* Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.

* Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.

* Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.

* Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.

 


Via Martin (Marty) Smith, massimo facchinetti
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malek's curator insight, March 18, 2014 9:15 AM

@Martin (Marty) Smith proves again simplicity is the tip of sophistication.  A clean dozen of how-to.  For a visually wired species like human being, it's always the eye placement and the body positioning.

janlgordon's comment, March 21, 2014 2:45 PM
Loved this post and so did the community, still retweeting and buzzing about it - good job Marty!
Two Pens's curator insight, April 9, 2014 3:13 PM

It's hard to walk into a B-2-B client using Vogue as an ex. but everything they do has relevance. Takes an openminded client to know it.

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Simple Starters and Starter Recipes

Simple Starters and Starter Recipes | Deliciously Good | Scoop.it

Starter recipes or appetizers are so delicious and they are wonderful when served before the main course. Find out how to make easy starter recipes and ...

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Rescooped by Pamela Edens McAllister from St. Patrick’s Day
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St. Patrick’s Day Recipes ~ reasons to stay home and cook

St. Patrick’s Day Recipes ~ reasons to stay home and cook | Deliciously Good | Scoop.it
Pinned onto St. Patrick's Day Recipes Board in St. Patrick's Day Category

Via JOY LEWIS
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JOY LEWIS's curator insight, December 28, 2013 5:17 AM

St. Patrick’s Day Recipes ~ reasons to stay home and cook