Defining New Media
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Defining New Media
Stories, news, and items shared on the popular podcast Defining New Media hosted by Scott Scanlon and found at http://www.DefiningNewMedia.com
Curated by Scott Scanlon
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How to Spruce Up Your Content Marketing Strategy in 2016

How to Spruce Up Your Content Marketing Strategy in 2016 | Defining New Media | Scoop.it
Start the New Year with a renewed content marketing strategy or a completely new one with these insights.
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Frugal Business by Mike Schiemer: Digital Marketing 2016: Five Areas of Focus

Frugal Business by Mike Schiemer: Digital Marketing 2016: Five Areas of Focus | Defining New Media | Scoop.it

Digital marketing manager Mike Schiemer discusses five areas of focus for businesses in 2016.

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26 Creative Ways to Publish Social Media Updates |

26 Creative Ways to Publish Social Media Updates | | Defining New Media | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.

Via Neil Ferree
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malek's curator insight, August 28, 2014 11:48 PM

Creative, resourceful guide. Start small (1-2) ways at a time. 

Don't forget to bookmark

Idris Grant's curator insight, September 15, 2014 6:53 PM

In our ongoing efforts to engage with our customers, here are 26 interesting ways of publishing updates through your social media ecosystem.  

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With This "Curation" Stuff Aren't You Just Really Stealing People's Information?

With This "Curation" Stuff Aren't You Just Really Stealing People's Information? | Defining New Media | Scoop.it
Buffer Today we received a reply from one of the latest emails we sent: I am very confused on the “curation” thing… But with this “curation” stuff aren’t you just really stealing peoples information? … from what it sounds like all the information would be from other people…how would that help me? All great questions and in this post we’ll talk about: Is curation ethical or is content curation legal? Why would you want to have someone else’s content on your site? The First Impression Trigger The Authority Association Effect So let’s talk about the “curation is stealing” question… With content …
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13 Marketing Essentials

Some great tips captured from some of the best Marketing managers who have worked with ODigMa.
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How Can Curation Tell Your Story? 6 Steps to Finding Your Voice

How Can Curation Tell Your Story? 6 Steps to Finding Your Voice | Defining New Media | Scoop.it

Via David Ednie
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David Ednie's curator insight, December 8, 2013 10:28 PM

Get clarity about your story is all about getting clarity on yourself, your values, beliefs, your motivations and where you intend to go with all those things. What is your story is in a lot of ways is your personal value proposition.

TeresaSiluar's curator insight, April 20, 2014 11:34 PM

interesante artículo con consejos para que la content curation consigna más engagement

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10,000-year-old house uncovered outside Jerusalem

10,000-year-old house uncovered outside Jerusalem | Defining New Media | Scoop.it
With range of dramatic finds in excavations ahead of highway expansion, archaeologists trace 10 millennia of human development
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Why Content Curation Is Disruptive

Why Content Curation Is Disruptive | Defining New Media | Scoop.it

The power of curation’s feedback loops is why to curate more than you create AND why the best ratio may be as high as 90% curation to 10% creation.

 

by @Martin (Marty) Smith on @ janlgordon's curatti.com


Via Guillaume Decugis, Adelina Silva, juandoming
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A/Prof Jon Willis's curator insight, November 20, 2013 11:23 PM

This is really interesting stuff, particularly because of the potential it offers to measure impact of Scoops. I would be interested to read what a philosopher or education theorist would make of his idea of disruption, in terms of either Deleuzian theory, or Flow theory.

ELISA TANGKEARUNG's curator insight, November 21, 2013 3:36 PM

..

Lori Wilk's curator insight, November 22, 2013 6:44 PM

This is so true. I often get immediate support and responses to content I have curated #curation#socialmedia

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Content Curation: Key Highly Effective Tips and Ideas - Curation Traffic - Wordpress Curation Theme

Content Curation: Key Highly Effective Tips and Ideas - Curation Traffic - Wordpress Curation Theme | Defining New Media | Scoop.it
Content curation certainly has its supporters and detractors. Some suggest that it’s no different than aggregation, while advocates contend that it’s anot
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Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own

Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own | Defining New Media | Scoop.it

Via Robin Good
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medienfundgrube's comment, July 12, 2013 7:34 AM
https://findings.com/ seems to be quite interesting, too. Kind of quotes community.
Kate Williams's curator insight, October 28, 2013 11:01 AM

November's focus for Soical Biz is IMAGES (following the focus on Pinterest in October). There are some really helpful free tools available to help any entrepreneur, image-challenged or not, make an impact at image hungry social sites e.g. Pinterest, Facebook and Google+. There's no doubt images draw attention and drive visibility and traffic.

Maria Eva Blaiotta's curator insight, March 25, 2014 2:24 AM

Free tools which will help you create your own images with quotes.

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Disruptions: Digital Era Redefining Etiquette

Disruptions: Digital Era Redefining Etiquette | Defining New Media | Scoop.it
Think of how long it takes to access your voice mail and listen to one of those long-winded messages. In text messages, you don’t have to declare who you are, or even say hello.

Via Marylene Delbourg-Delphis
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Long-lost continent found under the Indian Ocean

Long-lost continent found under the Indian Ocean | Defining New Media | Scoop.it
Sand from Mauritian beaches reveals rock from ancient landmass.
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Assumptions

Assumptions | Defining New Media | Scoop.it

Are you doing stuff today based on assumptions?

We make many decisions based on our own assumptions. If your like most people your daily actions are driven by these assumptions.

Now more than ever it is important to continually question what you assume.

“We simply assume that the way we see things is the way they really are or the way they should be. And our attitudes and behaviors grow out of these assumptions.” – Stephen Covey

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How To Use Twitter - Basics For New Users with Social Media Marketing Coach, Kerianne Mellott!

https://www.creapublicidadonline.com - Ive been tweeting away for years now! Im a Marketing Social Media expert who helps people understand how to use awesom...
Scott Scanlon's insight:
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Marketing Lesson; What I Learned Over The Holiday Break.

Marketing Lesson; What I Learned Over The Holiday Break. | Defining New Media | Scoop.it
This past weekend I went to see family in Ohio. Like most people over the holidays, it was a good chance to visit with family and take a step back from the normal day to day of being submerged in the world of marketing.
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How to Share or Curate Content From Instagram

How to Share or Curate Content From Instagram | Defining New Media | Scoop.it
One of the best ways to create fresh and dynamic curated content is to curate from social media sources such as Facebook, Twitter, Google+, and Instag
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It’s Official, Your Email Is Now Read on a Mobile Device

It’s Official, Your Email Is Now Read on a Mobile Device | Defining New Media | Scoop.it
Scott Scanlon's insight:

It should be no surprise to anybody following our site that mobile strategy must be forefront in your mind. Usually this discussion centers on content or social networking but we can now officially add email to this mix.

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Laura Brown's comment, January 24, 2014 5:03 AM
I don't read my email any more. Too much junk mail.
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How to Create a Curated Email Newsletter

How to Create a Curated Email Newsletter | Defining New Media | Scoop.it

An automatic curated newsletter is one of the best ways to have a valued newsletter that is highly sought after by your list or audience.

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Monica S Mcfeeters's curator insight, December 18, 2013 2:20 PM

Do you have a business our organization in need of a newsletter?

Here is a how to link.

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Data-Based CONTENT MARKETING That Won't Break The Bank

Data-Based CONTENT MARKETING That Won't Break The Bank | Defining New Media | Scoop.it
Tired of infographics? We are too, but there are plenty of other data-based content marketing tactics available. Here's how to cut costs & add value to these projects.

Via Peg Corwin
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Peg Corwin's curator insight, November 19, 2013 1:41 AM

See this Slideshare of a 3-step process for data-based content.  


If you like this scoop, please consider a thumbs up or share.

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Awesome Examples of Effective Calls To Action

101 examples ofEffectivecalls-to-action How 101 Companies Drive People to Take Action

Via Kfir Pravda, massimo facchinetti
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Jordi Carrió Jamilà's curator insight, November 25, 2013 5:32 PM

Muy interesante guia para inspirarte

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What Dark Matter Reveals About the Structure of the Universe | In Their Own Words | Big Think

What Dark Matter Reveals About the Structure of the Universe | In Their Own Words | Big Think | Defining New Media | Scoop.it
We know that the dark matter has to be pretty cold - moving so slowly that its motion hardly matters - and that allows us to predict in great detail the large scale structure of the universe.
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Curation Traffic - Wordpress Curation Theme | Your Platform, Your Traffic, Your Profit

Curation Traffic - Wordpress Curation Theme | Your Platform, Your Traffic, Your Profit | Defining New Media | Scoop.it
Capture Traffic curating content with the Wordpress Curation Theme.

Via Alessandro Lanzarini
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Why and How Google Killed the Long Tail of Search Keywords [INFOGRAPHIC] [MUST READ]

Why and How Google Killed the Long Tail of Search Keywords [INFOGRAPHIC] [MUST READ] | Defining New Media | Scoop.it

Via C-Marketing
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Therese Torris's comment, March 14, 2013 9:36 AM
Fact is that Google has so far escaped antitrust laws (in particular laws around anti-competitive bundling) by arguing that the service is free and used on a voluntary basis. But in Europe for example where Google has a 90%+ market share not content publisher can afford not to write "for" Google, it's as simple as that. Regarding searches in quote marks, they don't deliver the Long Tail (i.e. the searches most relevant to the keywords as concepts) but only content that contains the quoted phrase. That is very different.
Laura Brown's comment, March 14, 2013 5:54 PM
Therese, if you think beyond Google - how do you find content online? I don't do a Google search for most of the content which I add to Scoop.it. I find it through channels I already have set up, like feeds from the sites I like, the sites I usually find good things through like Flickr, which is itself a network of content for me to search or randomly look through. I don't care about writing for Google because I don't rely on Google to find the content I read. Google is a bot - when I do use Google it is just a place to start. I branch out and find much more interesting and relevant content by going from one site to the next. I find better results in the sidebar of a blog than I do from Google. Whatever "market share" you pin on Google - that is exactly what it is a 'market'. A market is mostly a bunch of marketers selling their wares/ services. If you have something to sell open a shop on Etsy (for example) and post a few things along with a link to your site where you sell more. When I actually want to buy something I look at online shops, I don't search Google unless I know the name of the site but don't want to bother typing in the link.
Deb Nystrom, REVELN's comment, March 18, 2013 6:36 PM
Hah!
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Curate Your YouTube Channel with YouTube One Channel

Curate Your YouTube Channel with YouTube One Channel | Defining New Media | Scoop.it

 

 


Via Robin Good
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Laurens ten Hagen's comment, March 12, 2013 5:59 PM
Great article!
Louise Robinson-Lay's curator insight, March 13, 2013 7:46 AM

Share your curated YouTube channel.

ratzelster's curator insight, March 16, 2013 2:56 PM

Great possibilities for students to publish all their content to one place.

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8 Ways to Get More Leads for Your Business on LinkedIn #linkedinmarketing

8 Ways to Get More Leads for Your Business on LinkedIn #linkedinmarketing | Defining New Media | Scoop.it
Do you want to acquire more traffic and leads from LinkedIn?


According to Experian Marketing Services, LinkedIn received 94M total U.S. visits in December 2012, an increase of 40% in traffic compared to December 2011


So, whether you’re a B2B and/or B2C company, now is a great time to start leveraging LinkedIn to find and attract your target market.


Here are 8 ways to attract high-quality leads with LinkedIn.



Via Brian Yanish - MarketingHits.com
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