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Rescooped by Deborah Novacek from visualizing social media!

Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Deborah |

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.


Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy


So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.

Via Lauren Moss
kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

Rescooped by Deborah Novacek from Personal Branding World!

Personal Branding: Write Your Story Before Someone Else Does

Personal Branding: Write Your Story Before Someone Else Does | Deborah |

From the original article by Merry Richter: "Your brand is the sum total of your reputation, both personal and professional.


It’s a representation of your skills, character, trustworthiness, dedication, honesty, work ethic, appearance, and personality.


Basically every aspect of yourself that employers, co-workers, friends and family care about…everything that makes you YOU."


Robin Good: But the issue is, how can you take control, steer and direct your personal activities online so that they contribute to build up a "brand" that reflects your key strength and abilities?


"It’s scary to realize that some portion of your brand is being determined and communicated by other people, but in the age of hyper-social sharing, commenting and endorsing on the sites we all know and love, that’s exactly what’s happening.


So now, more than ever, it’s essential to take control of your brand. Write your own story before someone else writes it for you.

The first aspect of this is fairly obvious: live up to your own hype.


Deliver on the promises (implied and otherwise) that you’ve made..."


Basic. 7/10


Full article: ;

Via Robin Good
Barbara Rc's curator insight, February 19, 2013 12:46 PM

Tener una imagen frente al mundo no solo refleja quien eres como personas, tambien es necesario para una empresa para que los clientes persivan la valides de la misma.