Sport Management
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Innovation in sport marketing – understanding the fan experience

Innovation in sport marketing – understanding the fan experience | Sport Management | Scoop.it

Many businesses would give their proverbial right arm to have the intensity of fan engagement and rich sources of content of sporting organisations. So why is it that many are struggling financially? It's all about the fan experience, writes Mark Cameron.  

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Sinister side of Sport Science

Sinister side of Sport Science | Sport Management | Scoop.it

So much for a fair go. Australia's sporting record is about to be forensically examined to discern whether our winning streak has been a criminal triumph. Deakin access only

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Interact, don’t interrupt

Interact, don’t interrupt | Sport Management | Scoop.it

The importance of sponsorship and lifestyle marketing is continuing to grow in the communications mix, with the increasing sophistication in strategy, analytics and accountability now possible in this area.

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Outside Chance

Outside Chance | Sport Management | Scoop.it
This documentary series, narrated by Andrew Krakouer, follows a ragtag team of prison inmates who join a ground breaking rehabilitation program. They begin a search for redemption through Australian Rules footy on a journey toward the WA Amateur Football League grand final. And a second chance at life on the outside. Deakin access only
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AFL must change ticketing and 'Ugby' rules that drive away fans

AFL must change ticketing and 'Ugby' rules that drive away fans | Sport Management | Scoop.it

Is Australian football, the “people’s game” in its traditional motto, under threat? Will it remain Australia’s number one sport in its bicentenary year 2058? Or will the AFL’s greedy ticket pricing and win-at-all-costs coaches make the Australian game an unwatched traditional sport in a global world?

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Reducing sports’ impact on the environment

Reducing sports’ impact on the environment | Sport Management | Scoop.it

In sports, ‘go big green’ is now more than just a touchdown cheer.

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Brands finding fans: Using social to engage with passionate supporters

Brands finding fans: Using social to engage with passionate supporters | Sport Management | Scoop.it

Australia’s sports sponsorship industry is pegged at $774 million according to a Sponsorship Today report.  It’s a highly lucrative market and when done well, provides marketers with a platform to not only attract ‘eye balls’ but tap into the rich and emotional relationships teams have with their loyal fans.

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Sports clubs don't need fans on board

Sports clubs don't need fans on board | Sport Management | Scoop.it

AFL commissioner and former Family Court judge Linda Dessau has called for sports clubs to appoint business figures to their boards who are not fans of the team, saying it would improve corporate governance and on-field success. Deakin access only

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World Cup of brands: Nike vs Adidas

World Cup of brands: Nike vs Adidas | Sport Management | Scoop.it

With the FIFA 2014 World Cup kicking off six weeks today, the battle of the brands is starting to take shape. Nike and Adidas, two of world’s largest sportswear giants, are at the centre of the battle where both their commercial strategies are starting to make a real impact, as the two gear up to maximise the advertising and sponsorship potential of the World Cup in June.

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Grant McAuliffe's curator insight, October 14, 2014 11:20 PM

In this article I learned about how Adidas and Nike battle for the top sponsorship at a major sporting event like the world cup.

This article was interesting to me because I had always wondered how specifically these major companies battled for a major event like the World Cup.

I selected this article for the same reason I found it interesting. I have always been intrigued in what some of the strategies are for these huge brands.

4. The article can help us because we can use some of the strategies on probably a much lower scale than the world cup and less accredited brand names.

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Message from event hosting market to rights-holders: reform or die

Message from event hosting market to rights-holders: reform or die | Sport Management | Scoop.it

With evidence that the appetite for hosting major sports events may be waning at a time of increasing demand for transparency in public expenditure, Rowland Jack, Founder of I Trust Sport, argues that better governance is essential for safeguarding sport’s future. 

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Just eat well – the £250m gym supplements industry isn’t working out

Just eat well – the £250m gym supplements industry isn’t working out | Sport Management | Scoop.it

There are health benefit claims all over these products, such as enhanced recovery, increased muscle mass, fat burning, improved muscle definition and improved “well-being"

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