Keynotes
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Keynotes
Inspiring keynotes about the digital era, avertising and strategic planning
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Spotify Ties Music to Personal Stories in Its New Ads

Spotify Ties Music to Personal Stories in Its New Ads | Keynotes | Scoop.it
Few things are as evocative of memories as music and Spotify is using that emotional connection in a new online and social media push that invites Spotify users to share their songs and the real stories behind them.
Samuel Grinfeder's insight:

Under the hashtag #thatsongwhen, Spotify is asking users to share songs and stories about what personal significance the songs hold.

 

Created by Ogilvy & Mather, the campaign is running online as and on TV. Its digital presence includes a landing page as well as Vine videos from celebrities such as Vincent Marcus, Kenzie Nimmo and AlliCattt.

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A New Value Framework for Creative Businesses - BBH Labs

A talk given by Agathe Guerrier, Head of BBH Labs in London, at SPOT conference in Aarhus in May 2014, outlining a point of view on new types of ideas that can…
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Lean startup metrics

My presentation on Lean Startup Metrics given at Lean Startup Machine on the 4th Feb and Startup Weekend on the 25h Jan.
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Innovation vs. Creativity

Advertising agencies are obsessed with innovation. They also have one of the most unique sets of creative talent of any industry. Yet the creative department...
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Trust in Digital, a Call for Service Design in Digital

Service Design offers us new tools and insight into how we can build experiences that built trust and influence behaviour change that is beneficial to brands...
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Fracking The Social Web - 2014

An updated talk at Google's Squared programme, on the need for a different structural understanding for marketing on the internet
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Experience Design and the Future of Marketing

EXPERIENCE DESIGNTHE FUTURE OF MARKETING Chief Experience Officer, McCann NY @Lynn_Teo
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UX AT Work: Experience Design Principles for an Agency World

Colin Eagan, User Experience Manager at IFC Ironworks, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account
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Service Design Thinking

"A slidedeck Marc Stickdorn and Jakob Schneider use for presentations on Service Design Thinking in 2013. It uses some examples from the field of tourism"

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What is Comms Planning?

What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the P
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Why can't agencies innovate - by Adrian Ho

This is a modified version of the talk I gave at Cannes. The question was why can't agencies innovate?
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Midwest UX '12: Mapping the Experience

As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find
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Boiler Room approach to cultivating and amplifying a fragmented audience

Here I look at the rise of Boiler Room and how brands can learn from their radical approach to audience cultivation and engagement
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Startup Metrics 4 Pirates (July 2011)

Startup Metrics 4 Pirates Lean Startup Camp Montreal – July 2011 #AARRR #LeanStartup #StartupFest Dave McClure @DaveMcClure http://www.500startups.com h...
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Digital Creativity Report: 100 inspiring case studies for 2014

In this Digital Creativity report, we have chosen to focus on one part of this vast territory – the advertising approach. What is a digital idea? What ar...
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The Flux brief - A New brief for better creative solutions

As marketers, we need to fully embrace today's reality that the consumer now has tremendous control. As a result, we need to provide ourselves and our client...
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Agility and Organisational Change

A talk delivered as part of the Google Squared programme on the subject of digital culture, agility and organisational change
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Hacking Planning in Advertising

This thinking might help your ad agency or brand to increase strategic value and find the unexpected opportunities.

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Social Media Trends for 2014 by Vanksen

Social Media Trends 2014 News, brand opportunities and trends for 2014
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What Technology Wants from Planning

George Bennett, Digital Strategy Director at Droga5, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account pl
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User Journeys for Damn Good Digital Design

Designing holistic digital experiences that delight our users and meet our organizational objectives isn't easy, but it's not impossible. User journeys can help
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LBi Digital Academy Class 05 - Digital Strategy

Class 05 – Digital strategy – Tools to uncover real opportunities and make your brand stand out.

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Always-on Digital Marketing : 7 Things We've Learned - by Zeus Jones

Presentation about Always-on Digital Marketing given by Zeus Jones Partner/Creative Christian Erickson at an AIGA Minnesota event.
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Digital Strategy 101

Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to
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