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Airbnb Unveils A Major Rebranding Effort That Paves The Way For Sharing More Than Homes

Airbnb Unveils A Major Rebranding Effort That Paves The Way For Sharing More Than Homes | DBiz | Scoop.it
Airbnb is laying the foundation for marketing a slew of new sharing-economy services down the road.
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Herman Miller Acquires Design Within Reach, Aims To Become A "Lifestyle Brand"

Herman Miller Acquires Design Within Reach, Aims To Become A "Lifestyle Brand" | DBiz | Scoop.it
The move comes amid a flurry of furniture industry mergers and acquisitions
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How Coach Lost Its Luxury Cachet

How Coach Lost Its Luxury Cachet | DBiz | Scoop.it
The 73-year-old company's sales have been steadily declining. Can a brand transformation ensure its comeback?
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3 Secrets To Designing Great Toys, From LeapFrog and Ideo

3 Secrets To Designing Great Toys, From LeapFrog and Ideo | DBiz | Scoop.it
How do you build an experience for a three-year-old? Crawl on the floor and compliment their shoes. Really.
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New Research On The Changing Face Of The Consumer Has Lessons For Beauty Brands

New Research On The Changing Face Of The Consumer Has Lessons For Beauty Brands | DBiz | Scoop.it
New research from Fashion Institute of Technology's Capstone Program in partnership with Unilever USA gives us a glimpse into the brave new world of...
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Opinion Series: Category Ethnography – Shampoo

Opinion Series: Category Ethnography – Shampoo | DBiz | Scoop.it
Aaron Keller, Managing Director of Capsule , and
his researchers and designers adventured out into the aisle again! Last
month, they jump started summer and indulged in the guilty pleasure of ice
cream (read more about it here).
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How Brands Can Win At The Sharing Economy

How Brands Can Win At The Sharing Economy | DBiz | Scoop.it
Digital strategist Ana Andjelic argues that brands need not be left out of the collaborative economy boom they simply have to reorient their marketing...
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Expert Explains What Makes The Best Logos So Good

Expert Explains What Makes The Best Logos So Good | DBiz | Scoop.it
The designer behind Walmart's major rebranding weighs in on what makes her favorite logos so effective.
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How To Be A Design Boss Without Losing Your Soul

How To Be A Design Boss Without Losing Your Soul | DBiz | Scoop.it
Paper Leaf's Jeff Archibald shares five tips for making the move from designer to art director.
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3 Reasons Why Co-Making Is The Future Of Branding

3 Reasons Why Co-Making Is The Future Of Branding | DBiz | Scoop.it
The explosive success of the Taco Bell Doritos Locos Taco shows that it's time for brands to collaborate to create real breakthroughs.
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John Maeda: 3 Principles for Using Design Successfully - The Accelerators - WSJ

John Maeda: 3 Principles for Using Design Successfully - The Accelerators - WSJ | DBiz | Scoop.it
John Maeda, design partner at KPCB: Startups are not unlike art and design students — they both bring an uncanny work ethic to challenges and opportunities that would normally be viewed as impossible to tackle. Yet some startups clearly “get” design more than others. Among the companies I’ve met so far, those that are successfully using design consistently practice three key principles...
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The Annotated Guide To Banana Republic's "Startup Guy" Look

The Annotated Guide To Banana Republic's "Startup Guy" Look | DBiz | Scoop.it
What does it mean to look like a "startup guy," anyway?
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Why The Jordan Brand's Lead Designer Left Nike

Why The Jordan Brand's Lead Designer Left Nike | DBiz | Scoop.it
Jason Mayden quit his job as a top Nike designer after a heartbreaking conversation with his son. Today he joins the startup Mark One.
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Designer Rebrands Samsung's Logo To Make It As Iconic As Apple's

Designer Rebrands Samsung's Logo To Make It As Iconic As Apple's | DBiz | Scoop.it
A Dutch designer imagines a better way to brand the Korean giant.
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What's The Difference Between A Logo And A Symbol?

What's The Difference Between A Logo And A Symbol? | DBiz | Scoop.it
And does the distinction even matter? Experts Michael Bierut of Pentagram and Brett Wickens of Ammunition weigh in.
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Intuit’s Kaaren Hanson Has 3 Tricks For Designers Who Want to Make Their Voices Heard

Intuit’s Kaaren Hanson Has 3 Tricks For Designers Who Want to Make Their Voices Heard | DBiz | Scoop.it
We talk with Hanson about why every kind business can benefit from hiring a designer, her five favorite design tools and how to make a real impact in your workplace.
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Opinion Series: Category Ethnography – Shampoo

Opinion Series: Category Ethnography – Shampoo | DBiz | Scoop.it
Aaron Keller, Managing Director of Capsule , and
his researchers and designers adventured out into the aisle again! Last
month, they jump started summer and indulged in the guilty pleasure of ice
cream (read more about it here).
more...
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7 Tips For Designing On A Budget

7 Tips For Designing On A Budget | DBiz | Scoop.it
In honor of Small Business Week, Rebecca Swift of iStock by Getty Images suggests how to get the most out of your website.
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A Playful New Brand Identity For Ikea

A Playful New Brand Identity For Ikea | DBiz | Scoop.it
A student designer proposes replacing Ikea's dated logo with something fresh and lively.
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The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered

The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered | DBiz | Scoop.it
Writer and author Austin Kleon shares some guidelines for promoting your work without spamming from his new book, Show Your Work! 10 Ways to Share...
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