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Rescooped by Sieglinde Gooding from The MarTech Digest
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IBM Launches Business Email That Integrates Social Media

IBM Launches Business Email That Integrates Social Media | DataBrandr | Scoop.it
The new email service, known as IBM Verse, includes a built-in personal assistant that can learn from a user’s behavior and draft responses to emails based on similar previous interactions.

It also allows users to transform email content into threads for blogs and social media, view the relationships between different employees in an email, mute a chain and search through attachments.

Via CYDigital
Sieglinde Gooding's insight:

Interesting...although I've always avoided IBM mail service like the plague. I've used Inbox for a month now and really enjoy the organization and display. Of course, IBM will have privacy and security measures that Google does not.

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CYDigital's curator insight, November 18, 2014 8:54 PM

It had me until the last sentence of the last paragraph. Really?

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6 Marketing Tactics You Should Try Right Now

6 Marketing Tactics You Should Try Right Now | DataBrandr | Scoop.it
While setting and sticking to long-term marketing initiatives is absolutely critical, sometimes it can feel like you’re just spinning your wheels. Rather than only going by the plan, take some time each week to try a different tactic that can be tested quickly and cheaply. The results may surprise you quite a bit, as we’ve had some of our biggest breakthroughs during these kind of experiments.
Sieglinde Gooding's insight:

We're marketers, not robots. Follow the plan, Watch your metrics, But keep it interesting!

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How Being More Self-Aware Can Help Your Brand Succeed on Social Media

How Being More Self-Aware Can Help Your Brand Succeed on Social Media | DataBrandr | Scoop.it
All the best social brands seem to have one thing in common — they don’t pretend to be anything they’re not. The best community managers don’t try to make the brand into a faceless corporate persona. Instead, the best brands online make it seem more like their social media accounts were hacked by their #1 fan.
Sieglinde Gooding's insight:

Don't take yourself so seriously, Brands!

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Rescooped by Sieglinde Gooding from Public Relations & Social Marketing Insight
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7 Online Marketing Tools That Make Blogging A Breeze

7 Online Marketing Tools That Make Blogging A Breeze | DataBrandr | Scoop.it
Want the right tools to drive your online marketing efforts? Don't want to spend a fortune? These tools will help you!

Via Jeff Domansky
Sieglinde Gooding's insight:

One Christmas, I asked my hubby to get me a Black and Decker tool kit. I'm crazy like that. But I use it all the time - power screwdriver and mini vacuum are essential. This is the Blogging version of that kit, tools you can use everyday and will make life better. I can't wait to try Hemingway. I wonder how it stacks up against Grammarly, the free online part already trumps paying for it. I'll let you know how it works out. 

 

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wanderingsalsero's curator insight, November 20, 2014 5:28 AM

Some of these were new to me and probably would be nice. On the one hand, people are fascinated with 'bells and whistles' but the eternal problem remains that most people really don't have any design skills nor the time (or even interest) to learn.

Lori Wilk's curator insight, November 20, 2014 9:19 AM

One of the most helpful articles I've read about #blogging. I have some new #resources and #education.

Vincent Dickie's curator insight, November 23, 2014 7:17 PM

Most businesses know that blogging helps their website more visible in Google, but, let's face it, blogging can be time consuming. Clients frequently ask me how they can make blogging more manageable. The post has some great tools that make it easier to juggle a business and manage online media. 

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The Importance of Honesty and Authenticity For Brands

The Importance of Honesty and Authenticity For Brands | DataBrandr | Scoop.it
Indeed, a leading 91% of respondents agreed that it’s important for companies to communicate honestly about their products and services, and 87% agreed that companies should act with integrity all the time. By comparison, only 6 in 10 felt that it’s important that companies have products or services they cannot live without.

Via Jeff Domansky
Sieglinde Gooding's insight:

I fluctuate between being shocked that brands need to be told this and being glad that we are speaking about it. In my heart, I want to hope that we all strive for honesty and integrity. But I also know in the heat of the moment, it can be easy for a brand to lose control of messaging as it moves thru product management to marketing to sales to the big world of social marketing. For me, it comes down to this, as a customer, if I wouldn't accept the message, then I won't use it.

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Jeff Domansky's curator insight, November 18, 2014 11:12 PM

No surprise, but a useful reminder of the importance of brand honesty and authenticity.

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How Should HR and Marketing Collaborate?

How Should HR and Marketing Collaborate? | DataBrandr | Scoop.it
Marketers are the minds behind how brands create strong and intimate relationship with consumers. They know the tools and techniques on how to make a product attractive and they learn the science b...
Sieglinde Gooding's insight:

Another good one to join!

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Rescooped by Sieglinde Gooding from Online Marketing Resources
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Top 9 2015 Cloud CRM Systems Reviews and Comparison

Top 9 2015 Cloud CRM Systems Reviews and Comparison | DataBrandr | Scoop.it
Detailed head to head comparison of the current top 2015 cloud CRM packages, including: Nimble, Pipeline Deals, Contactually, Salesforce, Zoho, and more.

Via Pedro Da Silva
Sieglinde Gooding's insight:

SPOILER ALERT! Do you need a spoiler alert for a comparison article?  Well, maybe. I can tell you what I am positive of - I didn't expect ZOHO CRM to pop to the top. I wonder if it still would be as high for companies that have an email provider (Mail Chimp, Constant Contact, Robly) in place already? That seems to be the area where it surpassed the competition. Thoughts?

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Solving Social Media’s Biggest Challenge… | Social North

Solving Social Media’s Biggest Challenge… | Social North | DataBrandr | Scoop.it
Social media's biggest challenge - agency or in-house: http://t.co/6P4atnov9J via @JuliaRosien @SocialNorth
Sieglinde Gooding's insight:

My top recommendation for any company adding a social media component to their team has always been to find someone who "lives and breathes your brand and understands how it answers the needs of your end consumer". Julia is right on target and really outlines what you should be thinking of.

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A cautionary tale: Are you clicking your privacy (or that of others) away? | Loyalty360.org

The big data privacy discussion is subtle, complex and complicated – and we each have a role to play. What’s yours going to be?

It was 9:53 AM. Sarah was racing against the clock: she wanted to finish a long overdue email to a Canadian colleague before her team’s weekly 10:00 AM meeting. Just as she clicked the ‘Send’ button, her manager, Mason, appeared outside her cubicle.
Sieglinde Gooding's insight:
Who knew a feather pillow could demonstrate technology so well? I feel like I'll need to stock up at Costco so I can do this demonstration for more than few people. "We could be sharing our own stories, or our kids’ stories, or even a “harmless” video of employees having a good time. In today’s digital world, the lines between our professional and personal lives continue to blur. We need to be mindful of what we’re sharing. Because what happens on the internet stays on the internet. Forever.”
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8 Online-Marketing Terms Business Owners Must Know

8 Online-Marketing Terms Business Owners Must Know | DataBrandr | Scoop.it
The quality of your service is key now that digital word of mouth is the most effective form of advertising. This doesn’t leave much time to stay current with the latest online-marketing developments.
Sieglinde Gooding's insight:

Know these keywords - your life will be easier and you'll be more confident when talking to your marketing consultants!

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How MailChimp’s irresistible “Serial” ad became the year’s biggest marketing win

How MailChimp’s irresistible “Serial” ad became the year’s biggest marketing win | DataBrandr | Scoop.it
The podcast Serial, a true crime story told in tantalizing weekly installments by the producers of This American Life, has captivated listeners on the internet. More surprisingly: so has its advertising.

This 20-second ad for the email service MailChimp, the sole sponsor of Serial, runs at the beginning of each episode:
Sieglinde Gooding's insight:

#IUseMailKimp #MailKimp

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Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince

Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince | DataBrandr | Scoop.it
All too often, marketers rely only on text and statistics to communicate. But data alone -- without context or proper presentation -- can be stale or difficult to interpret. Whether you’re delivering a report to your boss or editorial content to your blog readers, visualization can turn glossed-over data points into a convincing, memorable story.
Sieglinde Gooding's insight:

When was the last time you gave your boss and infographic instead of a multi-page report? Have you ever considered your PPT slide a baby infographics? You should! Let's keep it interesting. You are more likely to get buy-in when people are interested in your facts!

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Rescooped by Sieglinde Gooding from GooglePlus Expertise
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The Social Strategist: Best Tools to Find Fans for Your Google + Brand Page

The Social Strategist: Best Tools to Find Fans for Your Google + Brand Page | DataBrandr | Scoop.it
Before you can begin building your audience on Google Plus, you need to identify who they are and you should have a plan for creating compelling content that will give potential followers a reason to follow you. You should completely fill out your profile, engage with others by commenting on and resharing relevant posts, and you should become active in the communities in your niche or even create your own.

Via Jaana Nyström
Sieglinde Gooding's insight:

Christine has great points here and good recommendations!

 

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Jaana Nyström's curator insight, November 19, 2014 5:23 AM

Great tools for businesses!

Dean Ryan G. Martin's curator insight, November 19, 2014 5:55 AM

Interesting tips! I never thought this is possible in Google Plus.

Marco Favero's curator insight, November 19, 2014 9:11 AM

aggiungi la tua intuizione ...

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Driving Marketing Results with Big Data - MIT Technology Review

Driving Marketing Results with Big Data - MIT Technology Review | DataBrandr | Scoop.it
Driving Marketing Results with Big Data MIT Technology Review The promise of big data analytics is that marketers can analyze thousands of points of information about the digital activity of the purchaser—stripped of personally identifiable...
Sieglinde Gooding's insight:

Data and Marketing. My happy place. "Advanced predictive analytics can now figure out what audiences have been most responsive to an ad. Then the same algorithms can find similar audiences on other websites and present the ads to them. With enough data, and a good algorithm, the analytics companies say they can determine just which ads made a difference."

 

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Squarespace acquires Brace.io to bolster its developer tools - The Next Web

Squarespace acquires Brace.io to bolster its developer tools - The Next Web | DataBrandr | Scoop.it
In a blog post today, Squarespace announced it had acquired Brace.io, a website creation startup powered by cloud tools like Dropbox and Amazon Web Services. Squarespace is known for its ease of... Keep reading →
Sieglinde Gooding's insight:

Squarespace needs more apps and options. When compared to Strikingly and several other template based website providers, I believe it is lacking. That being said, I still prefer it for my sites.So, let's hope this is the first step of many additions!

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The future of social media for marketers – live Q&A - The Guardian

The future of social media for marketers – live Q&A - The Guardian | DataBrandr | Scoop.it
Join our expert panel on Thursday 27 November from 1pm to discuss the future of social media as a marketing tool
Sieglinde Gooding's insight:

Are you attending? I look forward to it!

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10 Content Marketing Predictions for 2015 From Top Industry Minds

10 Content Marketing Predictions for 2015 From Top Industry Minds | DataBrandr | Scoop.it
What's next in content marketing? At the Contently Summit, we interrupted 10 of the smartest people in the room during happy hour to find out.
Sieglinde Gooding's insight:

Based on this list, I don't see anything earth shattering. Where are my startups and thought leaders that will shake up 2015?

 

One note, content with dogs is always good, right? Cats have ruled the internet for far too long.

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