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The Absolute Beginner's Guide to Social Media Marketing

It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’…

Via Stefano Principato
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Integrate Analytics Across Your Entire Business

Integrate Analytics Across Your Entire Business | Data Management | Scoop.it

An Accenture survey conducted last year found that only one in five companies said that they were “very satisfied” with the returns they’ve received from analytics to date.

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Rescooped by Alex Weber from Theory of Constraints (Engpasstheorie)
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Thriving in a Complex World by Bill Dettmer (pd...

Thriving in a Complex World by Bill Dettmer (pd... | Data Management | Scoop.it

“Thriving in a Complex World by Bill Dettmer (pdf) on Systems Thinking curated by Jürgen Kanz”


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Rescooped by Alex Weber from Public Relations & Social Marketing Insight
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Anatomy of an Excellent Whitepaper | Kapost

Anatomy of an Excellent Whitepaper | Kapost | Data Management | Scoop.it

There are certain things that make content stand out. The topic, the design, the interactivity….

 

But while some people are under the impression that digital marketing success is completely random, Team Kapost comes from a different school of thought.

 

We believe there’s a rhyme and reason to producing successful content.As such, welcome to the 5-part “Content Anatomy” series, which breaks down stand-out examples of the most popular content types. The infographics that follow look closely at the intimate components of 5 different content types, examining how these elements come together to form a complete and functional asset.

 

...our first infographic dissects a whitepaper from Google, called “Principles of Mobile Site Design: Delight Users and Drive Conversion.”


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Jeff Domansky's curator insight, October 5, 2014 9:06 AM

Why whitepapers? Because B2B buyers rank whitepapers as the most important content type that influences their purchase decisions.

Jeff Domansky's curator insight, October 5, 2014 9:11 AM

Why whitepapers? Because B2B buyers rank whitepapers as the most important content type that influences their purchase decisions.

Rescooped by Alex Weber from Public Relations & Social Marketing Insight
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A Visual Guide to Social Media Best Practices

A Visual Guide to Social Media Best Practices | Data Management | Scoop.it

You already know social media works.The question is, how to make it work best for your business.

 

The key is finding best practices that complement your marketing strategy.

 

A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.

 

Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media  into nine of today’s hottest social networks, including real business examples and a handy Infographic!...


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LocalMark's curator insight, August 14, 2014 9:05 AM

FINALLY! Thank you for making this. So helpful. 

Tahar Mehenni's curator insight, August 15, 2014 5:53 AM
1-Consultant- formateur ( pour les instiuts et centres de formation professionnels ansi que les écoles de marketing et management). 2-Consultant externe aux agences de marketing et communication. .....................étudie toute proposition............................. lien: mehennitahar@gmail.com
Gonzalo Moreno's curator insight, August 19, 2014 5:20 AM

It's GOOD!!

Rescooped by Alex Weber from The MarTech Digest
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3 Ways to Improve Marketing ROI with Video Content - CMI

3 Ways to Improve Marketing ROI with Video Content - CMI | Data Management | Scoop.it

Digest...

 

1. Track attention span to discover which assets deliver the greatest value: By using a video marketing platform to collect video engagement data, you get to see exactly how your assets are performing.

 

2. Use prospects’ video views to influence lead scoring: Video can also help you become an agent of content marketing ROI in that it contributes to more accurate lead scoring within your marketing automation platform (MAP). You might currently score your leads based on text-asset downloads; however, this doesn’t factor in the video assets individuals have consumed — which means you are missing out on valuable audience data.

 

3. Connect video engagement data to your CRM: Video data can be pushed to a CRM, like Salesforce, just like engagement data can be pushed into your MAP. The data appears directly in a contact’s record, allowing you to see which videos they’ve watched and for how long. Once a viewer hits a certain threshold or percentage of content consumed, you can set triggers (or tasks) in your CRM so, for example, your sales team could be alerted to call a lead and ask them questions related to the context of the videos you know they’ve watched.

 

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CYDigital's curator insight, August 5, 2014 8:58 PM

Within the past 6 months or so, there has been an overwhelming amount of evidence regarding the use and ROI of video.

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Are you letting data drive your decisions?

Are you letting data drive your decisions? | Data Management | Scoop.it

Specifically, data changes the nature of decision-making. Historically, decisions were made by the most senior person on the project. The highest paid person in the room decided what to do. Good senior managers listened carefully to the opinions and arguments of others and then declared how to proceed. The problem with this structure is that it creates a culture of advocacy rather than a culture of evidence. In organizations driven by the opinions of the senior management, people get rewarded for convincing the senior management to implement their ideas. Data analysis is used to support the arguments. Data-driven organizations behave differently. The role of managers is to decide what to test. The data analysis determines what to do.

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The Best (And Worst) Times To Post On Social Media: Infographic

The Best (And Worst) Times To Post On Social Media: Infographic | Data Management | Scoop.it

Different social media sites offer different virtues for your business. Here's how to optimize each one based on when you post.

But what savvy social media users know is that there's a science to getting it right--all it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content.

Thanks to this infographic from online payroll company SurePayroll’s blog, we know the best and worst times to post.

 


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Brian Mawdsley's curator insight, November 13, 2014 5:43 AM

Best and worst times to post on Social Media

Darcy Bevelacqua's curator insight, January 12, 2015 10:00 AM

Social media needs to be customized to our business - use this as a guideline and then measure what happens to make the right decisons for you. 

Jakarta Web Developer's curator insight, January 12, 2015 10:01 AM

be Social: 
https://www.facebook.com/JakartaWebDeveloper

Rescooped by Alex Weber from Content Marketing & Content Strategy
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10 Content Creation Tools For The Marketing Team Of One

10 Content Creation Tools For The Marketing Team Of One | Data Management | Scoop.it
Does it feel like you’re working a 25 hour day yet you’re still drowning in the ocean that is online marketing? As a Marketing Team of One you need to perform the same tasks that any u…

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Marco Favero's curator insight, October 5, 2014 10:01 AM

aggiungi la tua intuizione ...

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How to Create Content That Sells [SlideShare]

How to Create Content That Sells [SlideShare] | Data Management | Scoop.it

...But we all know that the buying journey doesn't end once someone's received a free ebook -- and your content shouldn't, either. To be successful, content that helps your company close more customers needs to be different than your typical marketing-focused content. 

But what does that actually mean? How do you make content that'll help your company sell?

 

Doug Kessler, famous for his previous SlideShare presentations on the crap content deluge and the meaning in B2B marketing, has put together the following presentation to help answer those questions. Flip through it to learn how you can make your content less about marketing and more about selling -- without being spammy about it.... 


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Jeff Domansky's curator insight, August 12, 2014 11:10 PM

Doug Kessler shows how to create content that actually makes prospects want to buy from you. Good viewing 9/10

Jeff Domansky's curator insight, August 16, 2014 8:15 PM

With great content, Slideshare is a powerful channel.

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Content Bubble: What Metrics Matter? - ClickZ

Content Bubble: What Metrics Matter? - ClickZ | Data Management | Scoop.it

Digest...

 

To really understand how well their content marketing is working, brands need to go beyond attention and/or engagement, according to Andrea Fishman, a principal with PwC's digital services group. "Attribution models are becoming more important," she says. If you want to see a correlation between a social media conversation about a video and sales, for example, or between positive sentiment and conversion, she says, marketers need to bring together data and solutions from multiple sources.

 

"There's not a simple solution for that one," Fishman adds. She's seeing categories of solutions that are starting to work together, although there's still a lot of debate about how accurate the analytics are. Nevertheless, if a marketer looks at attribution modeling plus social sentiment plus consumer behavior, three indicators are better than one. "You can start to maybe make some informed decisions on what's working and where to invest," Fishman says.

 

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CYDigital's curator insight, August 3, 2014 9:25 PM

In the B2B realm, it has to be revenue attribution. Everything else is feel-good.