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An official notice from the Neurotransmission

An official notice from the Neurotransmission | Direct Marketing | Scoop.it

An official notice following the launch of Nuance & Fathom's Neurotransmissions.

Paul Hewett's insight:

OFFICIAL NOTICE: 

At 16:00 hours on Thursday 12th March 2015 the Nuance & Fathom Neurotransmitter was turned on for the first time.  On completion of the Neurotransmission we are able to report that we successfully transmitted the latest LinkedIn insights and tips from the brain of our digital scientists to the brains of our test subjects. All subjects were released by 20:00 hours and reported only positive side affects.

Read the full report for yourself. 

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Becoming Content-Driven Designers: Applying UX in Print

Becoming Content-Driven Designers: Applying UX in Print | Direct Marketing | Scoop.it
Applying the principles of user experience, or UX in print design should be more beneficial for client objectives than your own portfolio.
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Great insight on UX (user experience) design with a print perspective. 

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2014 DMA Awards: Is direct marketing still relevant?

2014 DMA Awards: Is direct marketing still relevant? | Direct Marketing | Scoop.it
How the 2014 DMA Awards are proof that the tables have turned for direct marketing. As an industry we're leading the way in insight, creative and results.
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Is direct marketing still relevant? How the the 2014 DMA Awards are proof that the tables are turning for the direct marketing industry.

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Advertising 101: The right way to advertise.

Advertising 101: The right way to advertise. | Direct Marketing | Scoop.it

The right way to advertise - 4 simple steps to create a captivating advertising campaign by Nuance & Fathom. 

Paul Hewett's insight:

Advertising doesn't have to be complex. This blog by digital account manager at Nuance & Fathom highlights four simple rules to getting your next advertising campaign spot on. 

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The fundamentals of design for mobile - Nuance & Fathom

The fundamentals of design for mobile - Nuance & Fathom | Direct Marketing | Scoop.it
An overview of getting the fundamentals of design for mobile right. There are 3 golden rules for mobile design, so it doesn't have to be hard.
Paul Hewett's insight:

Is your website mobile ready. This insightful blog provides an overview of design for mobile and highlights 3 golden rules for mobile design. 

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Core human drivers: what are your customers really buying?

Core human drivers: what are your customers really buying? | Direct Marketing | Scoop.it
What are your customers really buying? Understanding core human drivers will allow you to create compelling offers and responsive direct marketing campaigns.
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What are your customers really buying? A blog on core human drivers. 

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