Data, Analytics & Monitoring
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Rescooped by CounterIntelligence from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
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Digital Video Needs Better Targeting, Metrics on Front End & Back End

Show me the metrics. That was the overwhelming request from media buyers speaking on a panel at the BRX Video Summit last week in New York.
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Rescooped by CounterIntelligence from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
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Bluefin Labs Launches First Social TV Analytics Product Built for Brands | Business Wire

Bluefin Labs Launches First Social TV Analytics Product Built for Brands | Business Wire | Data, Analytics & Monitoring | Scoop.it
Bluefin Labs, the social TV analytics company, today announced the launch of Signals Brand Edition, a platform that measures and analyzes the social m (RT “@SocialTV_E: Bluefin Labs Launches First Social TV Analytics Product Built for Brands...
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Ad Age Digital A-List: Louis C.K. | Special: Digital A-List 2012 - Advertising Age

Ad Age Digital A-List: Louis C.K. | Special: Digital A-List 2012 - Advertising Age | Data, Analytics & Monitoring | Scoop.it
Louis C.K.has demonstrated just how far a talent can make it with the help of a smart digital presence -- and a few hundred thousand "spoiled idiots."...
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Barnes & Noble to Share More Reader Data with Publishers | Digital Book World

Barnes & Noble to Share More Reader Data with Publishers | Digital Book World | Data, Analytics & Monitoring | Scoop.it
Barnes & Noble “the transformation and rapid growth in our digital book industry will only happen when authors, retailers and publishers will become more transparent about the data they use…we will all collectively sell more great books we love, every day, all the time.”

Despite the lack of details, the news was likely welcome among the some 1,000 publishers and publishing industry executives in the room. Digital reader information has long been coveted by publishers – and long-held close by online retailers like Amazon and Barnes & Noble.

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CMOs: Digital Data Without a Clear Vision Is Empty | Jonathan Salem Baskin - Advertising Age

CMOs: Digital Data Without a Clear Vision Is Empty | Jonathan Salem Baskin - Advertising Age | Data, Analytics & Monitoring | Scoop.it

The problem isn't technology but rather a failure of strategic vision.

Numbers are incontrovertibly numeric, so questions of who, what, where, when and why are limited to answers with the precision of how much.

Quantified information is no more a pathway to truth than qualified observations were a detour.

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Social entertainment network purveying TV Majors with monitoring & analytics gets 12M

Social entertainment network purveying TV Majors with monitoring & analytics gets 12M | Data, Analytics & Monitoring | Scoop.it

Allowing mobile users to share their activities, like watching a TV show, reading a book, seeing a movie and then comment, on one hand, 

Getting Networks backend monitoring and analytics offerings to track engagement levels among their shows’ fans on the other.


Over 75 major television networks work with GetGlue to reward fans of their 680 popular shows with stickers and discounts. The group, which includes major networks like ABC, CW, FOX, NBC, A&E, ABC Family, AMC, BRAVO, CNN, Discovery, Food Network, FX, HBO, MTV, Showtime, TNT, and USA, also uses GetGlue’s backend monitoring and analytics offerings to track engagement levels among their shows’ fans. 


GetGlue has just raised a significant round of $12 million in new financing.


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5 Steps To Measure The ROI Of Digital Media Channels | Fast Company

5 Steps To Measure The ROI Of Digital Media Channels | Fast Company | Data, Analytics & Monitoring | Scoop.it
Many marketers have worked hard in 2011 to develop appropriately customized ROI measures for social media.

Most marketers are starting to understand that the most effective digital communication plans seamlessly integrate content across paid, earned, and owned media channels. As a quick reminder, paid media includes display ads, sponsorships, and paid search. Earned media is largely social in nature. Owned media is represented by content such as your brand website and native apps.

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Compete on Know-Why, Not Know-How

Compete on Know-Why, Not Know-How | Data, Analytics & Monitoring | Scoop.it
Do you know why you make the products or offer the services you do? Too often I find that companies don't have a clear enough sense of why they do what they do.
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Compete on Know-Why, Not Know-How

Compete on Know-Why, Not Know-How | Data, Analytics & Monitoring | Scoop.it
Do you know why you make the products or offer the services you do? Too often I find that companies don't have a clear enough sense of why they do what they do.

 

Oh, this is so true! Let me explain first why I like this article. Then I'll explain how it fits into business storytelling.

 

I like this article because once again, we are being reminded that people buy the WHY not the 'what.'

 

The author does an excellent job in explaining how understanding the 'why' is extremely important in innovation -- and every business no matter how small or big, needs to be constantly scanning for the next incremental or major innovation to bring to its customers and the marketplace.

 

The best idea in this article comes from the notion of 'core insights' that are complementary (and essential) to 'core competence'.

 

Now here's the link to biz storytelling. Once you understand about 'core insights' by reading this article, your next question will be -- "So how do I get those core insights?!"

 

Voila -- through listening to your customer's stories in story gathering sessions. And through listening to your staff's stories that they share about the products/services you offer and their stories about customers.

 

This article doesn't make that link, but I hope that the concept of 'core insights' coupled with the technique of story listening/gathering will bring you plenty of material to keep you competitive! 


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Dr. Karen Dietz's comment, April 15, 2012 8:42 PM
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10 Things to Know About Location Right Now | Digital - Advertising Age

10 Things to Know About Location Right Now | Digital - Advertising Age | Data, Analytics & Monitoring | Scoop.it
All the answers to your questions surrounding location, from Siri to Foursquare.
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Thomas Nelson CEO on HarperCollins, Data and Digital Growth | Digital Book World

Thomas Nelson CEO on HarperCollins, Data and Digital Growth | Digital Book World | Data, Analytics & Monitoring | Scoop.it
We sat down with Thomas Nelson CEO Mark Schoenwald to discuss HarperCollins, the importance of data, and growing digital revenues to 40% and beyond.
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How Big Data Analytics Can Save Publishing | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

How Big Data Analytics Can Save Publishing | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Data, Analytics & Monitoring | Scoop.it

As another example, The Financial Times, one of our global publisher customers, uses big data analytics to optimize pricing on ads by section, audience, targeting parameters, geography, and time of day. Our friends at the FT sell more inventory because the team knows what they have, where it is and how it should be priced to capture the opportunity at hand. To boot, analytics reveal previously undersold areas of the publication, enabling premium pricing and resulting in found margin falling straight to the bottom line.

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Both Tech & Content: yet Yahoo’s Competitive Advantage Is Its Data

Both Tech & Content: yet Yahoo’s Competitive Advantage Is Its Data | Data, Analytics & Monitoring | Scoop.it

Is Yahoo a technology company or a media company? It’s both “excellent technology and content, not one or the other,” he says. “Yahoo’s core business,” he continues, is to provide experiences that “engages our users. Everything flows from that.”

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How Will the Social Analytics Organization Evolve?

How Will the Social Analytics Organization Evolve? | Data, Analytics & Monitoring | Scoop.it

The Cross-Functional Team. Not quite empowered (generally meaning funded) at a comparable level as a CoP or COE, the cross-functional team is usually the first step toward creating a more holistic social media measurement capability. Typically, this team is comprised of marketers, social media specialists, market research and web analytics team members, as well as representatives from other lines of business...

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