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5 Things Businesses Need To Know About Apple Maps Right Now

5 Things Businesses Need To Know About Apple Maps Right Now | Local online marketing | Scoop.it
You’ve probably heard all of the noise about how much Apple Maps suck, but do you know what doesn’t suck? The 1,000,000,000 iOS devices projected to be in the hands of consumers worldwide by 2015. But forget about the far away future.
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How to Create Local Content for Multiple Cities

How to Create Local Content for Multiple Cities | Local online marketing | Scoop.it

Maybe this describes your small business, or a client’s small business:

 

1.) You know you need to create great, unique content so you can target relevant local keywords and attract new search traffic.

 

2.) You offer the same (or very similar) products/services in multiple cities.

 

Here are five ideas for avoiding the problem of boilerplate content and creating unique, local content.

 

 

Discuss @ the Local Search Forum: http://localsearchforum.catalystemarketing.com/google-places-local-search-news/910-how-create-local-content-multiple-cities.html


Via Linda Buquet :: Catalyst eMarketing
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Relocation, Relocation, Relocation - A "New" Local Ranking Tactic?

Relocation, Relocation, Relocation - A "New" Local Ranking Tactic? | Local online marketing | Scoop.it
Google’s marketshare and success at fighting spam in rankings continues to create pressure in the local search ecosystem as businesses vie to rank higher than one another in various markets.
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Google Maps Fills Whitespace With Big Mobile Ad

Google Maps Fills Whitespace With Big Mobile Ad | Local online marketing | Scoop.it
Having lost visibility in Apple’s iOS 6, Google Maps is using a big, new ad that touts Google Maps mobile capabilities and invites existing users to “take your map anywhere.” Here’s what it looks like on a desktop Google Maps search that I did late...
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How Google Went From Search Engine To Content Destination

How Google Went From Search Engine To Content Destination | Local online marketing | Scoop.it
Of things I imagined when I first started writing about Google as a hot new search engine in 1998, the idea that about 15 years later, Google would buy the venerable Frommer’s travel guides or sell “Google Play” gift cards weren’t remotely on the...
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How To Get Reviews And Improve Local Ranking With Google+ Local | Search Engine People | Toronto

How To Get Reviews And Improve Local Ranking With Google+ Local | Search Engine People | Toronto | Local online marketing | Scoop.it
There are few things that can contribute to your rankings if you run a local business including profiles on major local networks such as Google+ Local, Yelp and UrbanSpoon (if you're a local food vendor).
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How To Fight Back Against Negative, Untrue Reviews | DonCrowther.com

How To Fight Back Against Negative, Untrue Reviews | DonCrowther.com | Local online marketing | Scoop.it
You can fight back. Here's how. Address it! Post a reply that calmly, clearly describes what really happened. Try not to sound defensive.
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Are Rich Snippet Reviews Making a Limited Comeback in Local?

I am once again seeing semantically marked up pages shown with review stars in the search results .
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Google Street View Camera Car Falls Into A Ravine

Google Street View Camera Car Falls Into A Ravine | Local online marketing | Scoop.it
Apparently, Google is committed to showing you everything it can on Street View — including the bottom of a ravine its camera car can't escape from.
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Do you have a handle on your online reputation?

Do you have a handle on your online reputation? | Local online marketing | Scoop.it
I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing...
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Helping Or Hurting: The Debate Over Google+ Local

Helping Or Hurting: The Debate Over Google+ Local | Local online marketing | Scoop.it
It’s been two months now since Google replaced Google Places with Google+ Local. The reactions thus far have been mixed: SEOs hailed it as a revelation for small businesses, while consumers were left scratching their heads over the new Zagat system.
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Why It's Time For Local SMBs To Get On Board With Mobile

Why It's Time For Local SMBs To Get On Board With Mobile | Local online marketing | Scoop.it
While attending BIA/Kelsey’s SMB Digital Marketing 2012 Conference in Chicago last month, I was surprised by the results of a recent LCM study, which showed that only 20 percent of local businesses said they have experience with mobile marketing.
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Like it Or Not, Local Business Owner: This Guy on Yelp is Your Future « Traffick: The Business of Search

Like it Or Not, Local Business Owner: This Guy on Yelp is Your Future « Traffick: The Business of Search | Local online marketing | Scoop.it
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Asking for Reviews (Post Google Apocalypse)

Asking for Reviews (Post Google Apocalypse) | Local online marketing | Scoop.it
Since Google starting clamping down on review solicitation, particularly in the dental and auto dealer worlds, many businesses have expressed fear, dismay and...
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MapMaker Bots and What They Do

MapMaker Bots and What They Do | Local online marketing | Scoop.it
Google MapMaker has become a tremendous resource for cleaning up listings in G+ Local.
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Bing and Yelp Team Up to Take on Google Places - 'Net Features - Website Magazine

Bing and Yelp Team Up to Take on Google Places - 'Net Features - Website Magazine | Local online marketing | Scoop.it
Last week, Microsoft’s Bing search engine announced a huge partnership with user review and recommendations site Yelp that could help position both companies to overthrow their common nemesis, Google, and its Google Places service, in particular...
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How Optimizing My Ugly Google+ Pic Increased Free Traffic 35%

How Optimizing My Ugly Google+ Pic Increased Free Traffic 35% | Local online marketing | Scoop.it
Over the years, SEOs have employed many techniques to control how their site appears in search results. These included: writing compelling Title Tags, descriptive Meta Descriptions, use of NOODP and NOYDIR meta tags, and keyword rich URLs.
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Will The New Yahoo CEO Focus On Local Businesses?

Will The New Yahoo CEO Focus On Local Businesses? | Local online marketing | Scoop.it
Will Marissa Mayer’s appointment as Yahoo’s new president and CEO impact your long-term local marketing plan? The answer may very well be yes. As Google Employee No.
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Google Maps Reviews Go Missing Post Google+ Local

Google Maps Reviews Go Missing Post Google+ Local | Local online marketing | Scoop.it
Google Maps reviews going missing is nothing new to Google Maps, we've covered it too many times and we even have a Google Maps Reviews Help Guide but the reviews keep going away and coming back...
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Local and Mobile Domination [Harnessing the Changing SERPs] at #BlueGlassX

Local and Mobile Domination [Harnessing the Changing SERPs] at #BlueGlassX | Local online marketing | Scoop.it
In this session, you'll learn how non-organic results are increasingly dominating this space (rapidly approaching 30% of the overall search market!), and what you can do about ranking in them.
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New Local Search Result Display - Google Upgrades the Plus Box

New Local Search Result Display - Google Upgrades the Plus Box | Local online marketing | Scoop.it
Joy Hawkins has spotted a new type of local display showing for the search Flushing Auto Insurance where additional results are pinned but NOT numbered.
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5 Action Steps to Get Your Website Found in Search

5 Action Steps to Get Your Website Found in Search | Local online marketing | Scoop.it
Simply Like this page and get instant access to 5 Action Steps to Get Your Website Found in Search.
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