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Infographic: The demographics of social media users

Infographic: The demographics of social media users | Daily SMART Marketing | Scoop.it
Do you know which social network adults visit most? Have you ever wondered which demographics dominate Instagram? Find out here.
 
Via Dr. Susan Bainbridge
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Cate Ferguson's curator insight, August 23, 2013 10:29 PM

A little market research starting point.

Raquel Oliveira's curator insight, August 25, 2013 9:39 PM

Completamente apaixonada por infograficos e suas facilidades de pensamento visual. esse aqui faz um belo resumo de onde está o publico nas midias sociais.

Alison D. Gilbert's curator insight, September 5, 2013 5:34 PM

I can guess but I bet I would be wrong.

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Simple Tool to Turn Data into Beautiful Charts and Graphs

Simple Tool to Turn Data into Beautiful Charts and Graphs | Daily SMART Marketing | Scoop.it
Not good with numbers? This easy-to-use cloud platform will make you look like a stats expert.
Let's say you've polled your customers and now have a spreadsheet full of data from which you need to glean insights.
 
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Nifty little tool that could give you a great return.

 

 
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Introducing a New Look for LinkedIn Groups [INFOGRAPHIC]

Introducing a New Look for LinkedIn Groups [INFOGRAPHIC] | Daily SMART Marketing | Scoop.it
LinkedIn Groups, one of our most popular products on LinkedIn, is getting a major redesign with a beautiful new look and feel.
 
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One of the best ways to engage others and get more leads from LinkedIn just got a makeover. What is your take on this? Do you participate in groups? Why or why not?

 

 
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Mobile Internet Time Now Exceeds PC -- comScore

Mobile Internet Time Now Exceeds PC -- comScore | Daily SMART Marketing | Scoop.it
StatCounter will tell you that in the US, at this moment, 15.8 percent of web traffic is coming from mobile devices. Given that there are roughly 150 million smartphones in the country that seems like a relatively small percentage of overall traffic.
 
Phil Lauterjung's insight:

Are you paying attention to mobile? If you have been taking a vacation under a rock you probably haven't paid much attention to mobile. But, if not then you need to get on board and make sure you have a responsive website. Check out these growth numbers for mobile usage. Is your website responsive? Don't know what that means? Give us a call and we'll 'splain it to you.

 

 
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21 Ways to Scale Content Promotion for Maximum Exposure

21 Ways to Scale Content Promotion for Maximum Exposure | Daily SMART Marketing | Scoop.it
Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your efforts, which involves leveraging these tactics, channels, and/or topics.
 
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How to Use Social Media in Sales

How to Use Social Media in Sales | Daily SMART Marketing | Scoop.it
How to Use Social Media in Sales written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingSmart salespeople have learned to tap the power of social media, but sadly, many companies still see social media tools and...
 
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GreatBusinessContent's curator insight, August 20, 2013 4:26 PM

Here's the bald face truth, I hate social media!  It pisses me off that I have to adapt to a platform that for the most part does not talk back.  However, when you read posts from people like John Jantsch you realize it's do it or die.  All I, and you, need to do is get over ourselves and learn a new trick.

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Article: Behavioral Data Is Key to B2B Marketing Automation

Article: Behavioral Data Is Key to B2B Marketing Automation | Daily SMART Marketing | Scoop.it
Companies’ decision-makers often get far down the sales cycle via digital means, and so it falls to the marketing departments, as opposed to sales, to guide and nurture these leads.
 
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How to Deliver Extreme Value Through a Collaborative Sales Process

How to Deliver Extreme Value Through a Collaborative Sales Process | Daily SMART Marketing | Scoop.it
How to Deliver Extreme Value Through a Collaborative Sales Process written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingToday’s sales process must be bathed in collaboration.
 
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Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines

Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines | Daily SMART Marketing | Scoop.it
Email Marketing - Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) in 2012, according to MailerMailer's annual Email Marketing Metrics Report.
 
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Data from a very large study sheds some very interesting information. If you have a newsletter this is worth reviewing, or if you are considering adding a newsletter. What rates are you currently getting from your newsletter?

 

 
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Did Google’s New Inbox Just Kill Email Marketing?

Did Google’s New Inbox Just Kill Email Marketing? | Daily SMART Marketing | Scoop.it
Gmail’s inbox changes have pundits wondering whether email marketing’s best days are behind it. The Primary, Social, and Promotion inbox tabs have become giant question marks looming over every email marketer’s head.
 
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6 Easy Ways to Kill Your Social Media Reputation

6 Easy Ways to Kill Your Social Media Reputation | Daily SMART Marketing | Scoop.it
Want to lose followers and alienate people? It's easier to do than you might think.I'm continually amazed at how far social networking has progressed since 2011.
 
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Your reputation can be lost in the blink of an eye, but you don't want that to happen, do you? Take a look at some of these obvious and not so obvious mistakes.What would you add to this list? Have you had to repair a reputation? How did you go about it?

 

 
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Building The B2B Organic CRO Machine

Building The B2B Organic CRO Machine | Daily SMART Marketing | Scoop.it
Over the last few years, I’ve watched the search marketing industry grow from being traffic-growth focused to being conversion- and usability-oriented. In the coming years, I expect to see an even stronger focus on usability and conversion.
 
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Time for a New Definition of SEO

Time for a New Definition of SEO | Daily SMART Marketing | Scoop.it
SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.
 
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What do you think? Is it time for a new definition of SEO? Which of the definitions in this article do you think is best?

 

 
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5 B2B SEO Recommendations for the Dog Days of Summer

5 B2B SEO Recommendations for the Dog Days of Summer | Daily SMART Marketing | Scoop.it
Late summer is the ideal time to tighten SEO strategy and put in motion steps for the fall and winter. Here are five recommendations to help B2B SEO professionals get through the dog days of summer and into position to end the year on a high note.
 
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Too many customers on vacation right now? Looking for something to do before the fall crunch? Here are 5 SEO things you might want to take a look at.

 

 
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How to Build an Effective Conversion Rate Optimization Plan: Article 1 of 4

How to Build an Effective Conversion Rate Optimization Plan: Article 1 of 4 | Daily SMART Marketing | Scoop.it
Web Sites - How do you know where to start when jumping into website optimization? As easy as crossing the street, building a testing strategy oriented to the needs or your users all ...
 
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Conversion rate optimization is one of the hardest things to get right in your marketing strategy. The article appears to be one of the few (there are many) to get it right. I hope the rest of the series is as good as this one is. Worth a few minutes out of your day to read.

 

 
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Five Tips for Painting a Clearer Marketing Ops Picture With Data Visualization

Five Tips for Painting a Clearer Marketing Ops Picture With Data Visualization | Daily SMART Marketing | Scoop.it
Metrics & ROI - To portray data effectively, use simple and informed graphs to reveal the story behind the data. This article focuses on how to apply data visualization techniques in marketing operations to ...
 
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Big data seems to be the latest thing in marketing, but don't assume it's just for big business. Small business can make good use of big data for their company as well. Read these five tips and you will see that it is useful no matter how big, or small, your business is.

 

 
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How Social Media is Changing the World [infographic]

How Social Media is Changing the World [infographic] | Daily SMART Marketing | Scoop.it

Click here to edit the content

 
Via The Fish Firm II
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IOANNIS APOSTOLOU's curator insight, August 21, 2013 2:16 AM

Amazing, you can be a millionaire if you monetize these statistics!

Mertens Marketing's curator insight, August 21, 2013 3:52 AM

Ganz spannende Übersicht, wie Social Media die Welt verändert (hat).

Christian Genest's comment, August 23, 2013 10:02 AM
http://youtu.be/x4RBMjZnb00
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3 Ways to Transform Your Blog Into a SEO Machine

3 Ways to Transform Your Blog Into a SEO Machine | Daily SMART Marketing | Scoop.it
Image via BigStockPhoto.com
When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members – mom, dad and her big brother, Adam. Why?
 
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How Do You Measure Content Marketing? [Infographic]

How Do You Measure Content Marketing? [Infographic] | Daily SMART Marketing | Scoop.it
Content - How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and ...
 
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Are You an Agile Content Creator? 6 Traits of Change Agents

Are You an Agile Content Creator? 6 Traits of Change Agents | Daily SMART Marketing | Scoop.it
“Turn and face the strange, ch-ch-changes…” —David Bowie
In a previous post, I talked about why content marketers need to embrace change to survive in today’s environment.
 
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In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)

In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2) | Daily SMART Marketing | Scoop.it
In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. This week, the remaining four stages of the buying cycle...
 
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EdgeRank Is Dead: Facebook's News Feed Algorithm Now Has Close To 100K Weight Factors

EdgeRank Is Dead: Facebook's News Feed Algorithm Now Has Close To 100K Weight Factors | Daily SMART Marketing | Scoop.it
The next time you tell a client how Facebook selects and ranks the content that shows up in the News Feed, you’ll need to do it without using the word EdgeRank. EdgeRank, Facebook’s original News Feed ranking system, is dead.
 
Phil Lauterjung's insight:

Major changes that you need to know about at Facebook, especially if you want your stuff shown to your target audience. Read this article and you will probably want to keep it somewhere to refer to it. It couldn't possibly cover every thing, plus Facebook isn't going to give away the store and tell you how they do it either. But, this will give you some real valuable info to use in your marketing.

 

 
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Content Curation Tools: A Curated List of Content Curation Tools!

Content Curation Tools: A Curated List of Content Curation Tools! | Daily SMART Marketing | Scoop.it
Content curation tools help you find and share relevant content. We have 8 tools that will help you save a lot of time on social media, check them out!
 
Via Ally Greer
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Great summary article on 8 Content Curation tools along with what they do and why you might use them. Always good stuff from Ian Cleary...one of my favorites to follow.:-)

 

 
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Ally Greer's curator insight, August 15, 2013 4:20 PM

If social media is "eating your time," content curation is your answer. Here's a great list of some tools to get you started!

John Thomas's curator insight, February 12, 2014 5:10 AM
Content curation tools help you find and share relevant content. We have 8 tools that will help you save a lot of time on social media, check them out!
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It's a Shame You Chose That Name: The Six Biggest Naming Mistakes

It's a Shame You Chose That Name: The Six Biggest Naming Mistakes | Daily SMART Marketing | Scoop.it
Brand Management - Naming your new company or product is a huge opportunity. Get it right, and you could put your brand on the map, generate buzz, and spark interest among customers. Get ...
 
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Email Best-Practices for Developing and Maintaining Crucial Customer Relationships

Email Best-Practices for Developing and Maintaining Crucial Customer Relationships | Daily SMART Marketing | Scoop.it
Email Marketing - Here are three sets of email best-practices for turning prospects into actual customers, extracting value from active customers who eagerly make purchases, and retaining customers for the long term.
 
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A very good and comprehensive look at a critical element in your marketing strategy. This is a very worthy read. Maybe even a keeper. :-)

 

 
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