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SEM For B2B Companies That See No Value In Search

SEM For B2B Companies That See No Value In Search | Daily SMART Marketing | Scoop.it
Not every company sees the value of SEM in the B2B space. Companies that only do two or three deals per year based solely on lead nurturing will have no need to rank for keywords or for building site traffic.
 
Phil Lauterjung's insight:

Very interesting article that covers the value of Search Engine Marketing (SEM) in good detail.

 

 
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Search Ranking Factors 2013: What Does Google Look For? [Infographic]

Search Ranking Factors 2013: What Does Google Look For? [Infographic] | Daily SMART Marketing | Scoop.it
Search Engine Marketing - High numbers of social signals—such as likes, shares, tweets, and plus-ones—help websites appear at the top of Google search results, according to a recent study by Searchmetrics.
 
Phil Lauterjung's insight:

Wondering how the most recent Google updates to their ranking factors affect your website? Well, wonder no more. This research is based on a broad sampling of URLs and what they discovered. It is not foolproof, Google doesn't really give out their criteria, but it is a good indication of what you should be paying attention to.

 

 
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How to Blend Inbound Marketing with Inbound Selling

How to Blend Inbound Marketing with Inbound Selling | Daily SMART Marketing | Scoop.it
How to Blend Inbound Marketing with Inbound Selling written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingAs I’ve outlined in previous posts and in recent presentation, I believe the most potent approach to...
 
Phil Lauterjung's insight:

Essential reading from one of the foremost authorities on small business marketing.

 

 
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Beyond SEO: All Smart Online Marketing Is Optimized

Beyond SEO: All Smart Online Marketing Is Optimized | Daily SMART Marketing | Scoop.it
There is your audience. There is the language. There are the words that they use. ~ Eugene Schwartz Imagine that search engines didn’t exist. Would “optimizing” your content still matter for online marketing purposes?
 
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Why Social Media Is Not An Alternative To Networking And Referral Marketing

Why Social Media Is Not An Alternative To Networking And Referral Marketing | Daily SMART Marketing | Scoop.it
Social media is just another medium for being social, which means it isn't an alternative to networking & referral marketing, it's just another way to do it!
 
Phil Lauterjung's insight:

The title is really enough. Social Media is another tool, not a replacement for networking and referral marketing. If you think otherwise, then you should review this article.

 

 
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SEO Best Practices: Setting Up a Blog

SEO Best Practices: Setting Up a Blog | Daily SMART Marketing | Scoop.it
Blogging should be a part of any sound marketing plan. You need to create engagement and provide the ability for people to share content coming from your company. Here's how you can set yourself up to realize positive SEO results from a blog.
 
Phil Lauterjung's insight:

Setting up a blog for SEO is one of the most important things you willl do. This is a great article to help you make sure you cover all of the bases.

 

 
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Create In-Depth Articles to Increase Your Google Authority

Create In-Depth Articles to Increase Your Google Authority | Daily SMART Marketing | Scoop.it
On August 6, Google announced they are rolling out in-depth articles, which gives us new insight into how they rank authority.
 
Via Ray Hiltz
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Ray Hiltz's curator insight, September 5, 2013 10:03 AM

Gini Dietrich packs in the value in this post: What's Google's "In-Depth" feature, how to create such articles, Importance of "authority" for ranking and links to posts that will make us better bloggers. - Pretty good for under 700 words, eh?

Gordon Diver's comment, September 5, 2013 11:32 AM
Great share Ray - should be a boon.
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Study: Hashtags On Facebook Don’t Help To Garner More Exposure

Study: Hashtags On Facebook Don’t Help To Garner More Exposure | Daily SMART Marketing | Scoop.it
Early this summer, Facebook released hashtag support for users and brands that wanted to be “part of a larger discussion.” According to Edgerank Checker, a Facebook optimization company, hashtags not only fail to be part of the larger conversation,...
 
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Kit Kat Gets Behind Android KitKat With "Kit Kat 4.4" Candybar Phone Parody Ad & Website

Kit Kat Gets Behind Android KitKat With "Kit Kat 4.4" Candybar Phone Parody Ad & Website | Daily SMART Marketing | Scoop.it
KitKat — the candy bar — is really getting behind its cross-promotion with the latest version of Android 4.4, which has been named “Android KitKat.” Kit Kat has announced its own Kit Kat 4.4, a candy bar positioned as if it were a smartphone, in a...
 
Phil Lauterjung's insight:

Google is going after the "candy" geeks with their new Android update. Seriously. They are also giving away an undisclosed number of Nexus 7s. This is very different way to promote the next Android update, but should add a little (maybe a lot) or fun into it.

 

 
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Who Uses Social Networks: Age, Race, and Income Breakdown

Who Uses Social Networks: Age, Race, and Income Breakdown | Daily SMART Marketing | Scoop.it
Social Media - Nearly three-quarters (72%) of online US adults were using social networking sites as of May 2013, up from 67% in late 2012, according to a recent report from the Pew ...
 
Phil Lauterjung's insight:

Very interesting demographics from Pew Research. Take a look and see where your demographic is, there are some surprises.

 

 
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New on Twitter: Lead Generation Cards for All Advertisers; Conversation View

New on Twitter: Lead Generation Cards for All Advertisers; Conversation View | Daily SMART Marketing | Scoop.it
Twitter was busy this week with two announcements. First, Twitter announced that it has made Lead Generation Cards available to all advertisers. Meanwhile, Twitter made conversations easier to follow by putting tweets in chronological order.
 
Phil Lauterjung's insight:

It's been a slow roll out for Twitter, but they have finally made the Lead Generation Cards available to everybody. Check it out and let me know what you think of them.

 
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15 Tools That the Most Successful Entrepreneurs Use [Infographic]

15 Tools That the Most Successful Entrepreneurs Use [Infographic] | Daily SMART Marketing | Scoop.it
General Management - A marketer may feel overwhelmed by the huge selection of business tools. Fortunately, the following infographic highlight experts' favorites, so marketers can whittle down their options and choose.
 
Phil Lauterjung's insight:

Nice round-up of tools that come in very handy. Spend some time checking out these and let me know what you think.

 

 
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Weekend Favs August Twenty Four

Weekend Favs August Twenty Four | Daily SMART Marketing | Scoop.it
Weekend Favs August Twenty Four written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
 
Phil Lauterjung's insight:

Three nifty tools you may be able to use from John Jantsch at Duct Tape Marketing.

 

 
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The one thing that all marketing is about

The one thing that all marketing is about | Daily SMART Marketing | Scoop.it
You probably practice a lot of different types of marketing (or you would like to). But what if it didn't matter? What if, deep down, all marketing was really the same, driving towards a singular objective: establishing relationships.
 
Phil Lauterjung's insight:

Can marketing really be this simple? Take a look at this article and see for yourself. I will tell you that this is an excellent treatise on where your focus should be, and remain.

 

 
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How to Improve Conversion Rates on Your Website: Article 4 of 4

How to Improve Conversion Rates on Your Website: Article 4 of 4 | Daily SMART Marketing | Scoop.it
Metrics & ROI - You are now in a position to execute an informed conversion rate optimization program—one designed to address the most important and promising areas of improvement.
 
Phil Lauterjung's insight:

Excellent series of four articles (all on improving conversion rates) with links to all four articles. Don't miss this one!

 

 
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How Twitter Followers Help SMBs [Infographic]

How Twitter Followers Help SMBs [Infographic] | Daily SMART Marketing | Scoop.it
Nearly three quarters of people (72%) are more likely to make a future purchase from an SMB after they follow or interact with the business on Twitter, according to a recent report.
 
Phil Lauterjung's insight:

Very helpful information for SMBs (Small to Mid-size Business), even if you decide not to use Twitter.

 

 
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10 useful custom Google Analytics reports and dashboards for publishers

10 useful custom Google Analytics reports and dashboards for publishers | Daily SMART Marketing | Scoop.it
This post presents 10 shortcuts to Google Analytics reports and dashboards for publishers, bloggers and content marketers.
 
Phil Lauterjung's insight:

If you are publishing content online then these are reports you should know about. Each of these have already been used by content publishers and will be worth your time. Plus, it is very easy to use and adapt them for yourself. Take a look and enjoy!

 

 
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Five Tips for Marketing to Win Love From Sales

Five Tips for Marketing to Win Love From Sales | Daily SMART Marketing | Scoop.it
"It's complicated" would be the proper way to describe the love/hate relationship between Sales and Marketing. But it doesn't have to be that way. Having been on both sides of the fence, I have a few tips to offer to my fellow marketers.
 
Phil Lauterjung's insight:

Great insights from someone who has been on both sides of the "divide". There are ways to make sure that both (sales and marketing) work together in harmony.

 

 
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Why People Share on Social Media

Why People Share on Social Media | Daily SMART Marketing | Scoop.it
Social Media - The most common reason people post on social media is to share interesting things (61%), according to a recent report from Ipsos.
 
Phil Lauterjung's insight:

Very large sampling from a wide spectrum of people, ages 18-64. Gives some interesting insights that should help you.

 

 
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The Mom Market Is Tougher Than You Think

The Mom Market Is Tougher Than You Think | Daily SMART Marketing | Scoop.it
Market research suggests that selling to moms is a slam dunk.
 
Phil Lauterjung's insight:

"Mommy Bloggers" is a huge market segment, but it is not as easy to reach as you may thing.

 

 
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6 Things To Do Before Launching Any Marketing Campaign.

6 Things To Do Before Launching Any Marketing Campaign. | Daily SMART Marketing | Scoop.it
Have you ever spent days, maybe even months working on your super awesome product, service, training series, etc? You are beyond excited to finally have it all done and ready to launch your baby you have worked so hard on.
 
Via The Fish Firm II
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Jennifer Dodge - CCRC executive director's curator insight, September 11, 2013 11:38 AM

Do the work!

Lori Wilk's curator insight, January 10, 2014 10:01 AM

Making sure you've got the basics covered before you launch your marketing campaign. 

Steve Cassady's curator insight, January 11, 2014 7:24 PM

Key things to check before you Market.

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Twitter Profile Picture Hall of Shame

Twitter Profile Picture Hall of Shame | Daily SMART Marketing | Scoop.it
Career Management - Relationships begin with an introduction. In the case of Twitter (and social media in general), your profile picture is a big part of that introduction—your first impression. Don't blow it...
 
Phil Lauterjung's insight:

I happen to share Barry's point of view and would ask all Twitter users to heed these words. If you think he is (and by extension I am) wrong, that's fine you are entitled to your opinion as well.

 

 
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Is PageRank Finally Dead? It Seems To Be, At Least In The Google Toolbar

Is PageRank Finally Dead? It Seems To Be, At Least In The Google Toolbar | Daily SMART Marketing | Scoop.it
Want to know what the PageRank of a page is? The ability to easily do this using the Google Toolbar has gotten harder over the years, with the latest blow being no update in values for the past six months.
 
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Ian Cleary's comment, September 1, 2013 2:32 AM
Yes, I think it's dead. Google will make major changes to it and bring out something different very soon!
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Unlock the Science of Persuasion in Your Content Marketing | Internet Billboards

Unlock the Science of Persuasion in Your Content Marketing | Internet Billboards | Daily SMART Marketing | Scoop.it

Lest we forget the “marketing” part of “content marketing,” Daniel Chioco shares 5 handy tips for incorporating the art of persuasion into our content creation.

 
Via Tom George
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Tom George's curator insight, August 29, 2013 11:27 AM
As usual a top shelf piece on content marketing curated by Rachel Parker
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Responsive Web Design: The Next Great Hope or All Hype? [Infographic]

Responsive Web Design: The Next Great Hope or All Hype? [Infographic] | Daily SMART Marketing | Scoop.it
Mobile - Using Responsive Web Design, you can adapt website layouts to various device types. So why isn't every company using it? Here's an infographic that looks at the pros and cons.
 
Phil Lauterjung's insight:

So what is with this thing called Responsive Web Design? Unless you've been living under a rock, or just not paying attention, you have probably heard the term. But why do you need to pay attention to it? Read on my friend and learn what the hub-bub is all about.

 

 
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