Data driven marketing and customer experiences
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GAFAnomics: New Economy, New Rules

22 years: the average age of Google, Apple, Facebook and Amazon. 22 years of growth frenzy, combined with the upheaval brought about by the Internet to our bus…
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Must watch presentations on the GAFAnomics (Google Apple Facebook Amazon).

My key takeaways are slides 23 to 27 with simple examples of consumer "one click experiences", ie how to transform customer experience into a sustainable competitive advantage -> “They set up to have a monopoly on customer’s attention”

 

 

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How Self-Service Kiosks Are Changing Customer Behavior

From ATMs to automated checkouts to fast food.
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Bad Customer Data Will Sabotage Your CRM Initiative

Bad Customer Data Will Sabotage Your CRM Initiative | Data driven marketing and customer experiences | Scoop.it
Imagine this: you've just completed a difficult migration from several legacy CRM systems to a modern, cloud-based application. You delivered on time and on budget. You’ve trained the marketing,
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Do You Have A Single, Smart View Of Your Customers?

Do You Have A Single, Smart View Of Your Customers? | Data driven marketing and customer experiences | Scoop.it
Integrating customer records involves a process that generally goes by the name of master data management (MDM).
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Did Morgan Stanley just kill the single-vendor marketing suite? - Chief Marketing Technologist

Did Morgan Stanley just kill the single-vendor marketing suite? - Chief Marketing Technologist | Data driven marketing and customer experiences | Scoop.it
A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. The most striking piece of data in the report, at least to me, was the chart above. Out of the 88 participants …
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20% of marketers have created an actionable 'single customer view' - Econsultancy

20% of marketers have created an actionable 'single customer view' - Econsultancy | Data driven marketing and customer experiences | Scoop.it

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CYDigital's curator insight, April 14, 2016 5:15 PM

I should take O/U bets on when this will get to 50%.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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Poor data quality is the silent killer for many B2B marketing campaigns, a study suggests

Poor data quality is the silent killer for many B2B marketing campaigns, a study suggests | Data driven marketing and customer experiences | Scoop.it
Poor data quality is one of the most ubiquitous problems for B2B marketers with a 25 per cent of the average B2
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Complimentary Report: Master Data Management for Data-Driven Organizations

Complimentary Report: Master Data Management for Data-Driven Organizations | Data driven marketing and customer experiences | Scoop.it
Customer data is everywhere. It can make or break a memorable customer experience, customer loyalty, and supply chain efficiencies. Master Data Management has established itself as a foundation for data-driven, customer-centric organizations, propelling them to new levels of performance in terms of customer acquisition, customer retention and overall profitability. This survey from Enterprise Management Associates (EMA) highlights best practices and lessons learned from those organizations: Developing business cases based on clear and quantifiable business benefits and concrete operational outcomes Overcoming the inherent complexities of MDM projects and aligning stakeholders on a common vision Delivering on the promise of data governance by shifting the data accountability to the lines of business Implementing an agile integration approach that can take advantage of each new customer data point
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A Customer Data Taxonomy

A Customer Data Taxonomy | Data driven marketing and customer experiences | Scoop.it
As companies collect more data more quickly than ever before, a classification system is crucial for successful management and governance of that data. eMetrics Summit founder Jim Sterne suggests criteria to use as a basis for classifying data.
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Marketers Must Offer ‘Consumable Experiences’: CRM Pro Paul Greenberg

Marketers Must Offer ‘Consumable Experiences’: CRM Pro Paul Greenberg | Data driven marketing and customer experiences | Scoop.it
What do marketers see as the most exciting opportunity on the horizon for marketing? Customer experience, according to a recent survey by Adobe (CMO.com's parent company) and eConsultancy.
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Do You Really Know Your Customer? - Jake Sorofman

Do You Really Know Your Customer? - Jake Sorofman | Data driven marketing and customer experiences | Scoop.it
On some level, most every company thinks of themselves as customer centered. But are they really? Cynical as this may sound, customer centricity is often a low-grade form of self-deception, where false comfort comes from the belief that we know our customers when in fact we’re merely perpetuating mythologies. Thus, our customer knowledge becomes an… Read More
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New IBM Study Finds CMOs Face An Increasingly Difficult Role - Forbes

New IBM Study Finds CMOs Face An Increasingly Difficult Role - Forbes | Data driven marketing and customer experiences | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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CYDigital's curator insight, February 18, 2016 8:52 PM

Nah, it's easy...anyone can do it...

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Talend Data Preparation: Easily Access, Cleanse and Prepare Your CRM Data | Marketing Technology

Talend Data Preparation: Easily Access, Cleanse and Prepare Your CRM Data | Marketing Technology | Data driven marketing and customer experiences | Scoop.it
Talend Data Preparation: Easily Access, Cleanse and Prepare Your CRM Data by Douglas Karr on Marketing Technology
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Good News Marketeers! Your Day Job Just Got a WHOLE lot Easier | Talend

Good News Marketeers! Your Day Job Just Got a WHOLE lot Easier | Talend | Data driven marketing and customer experiences | Scoop.it
Picture this: You just got back from a week in Vegas staffing yet another industry tradeshow. You’re exhausted, completely backlogged on email and other projects, and you have boatloads of new leads that need to be validated and entered into the CRM system….
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IoST and IoUT: Why They Matter for IoT Growth | Talend

IoST and IoUT: Why They Matter for IoT Growth | Talend | Data driven marketing and customer experiences | Scoop.it
The IoT is a critical technology that will continue to drive innovation, but not everything has to be connected. Read why the Internet of Useful Things is needed today.
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Courtkneecap's curator insight, June 28, 2016 7:08 PM
Not Everything Has to Be Connected 
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How Big Data Analytics Can Improve Your Marketing

How Big Data Analytics Can Improve Your Marketing | Data driven marketing and customer experiences | Scoop.it
Bernard Marr discusses several ways in which organizations are using data analytics to optimize their understanding of and interactions with customers, as well as the ROI of marketing strategies.
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Lessons Learned at Ellie Mae: MDM Adoption & Best Practices

Lessons Learned at Ellie Mae: MDM Adoption & Best Practices | Data driven marketing and customer experiences | Scoop.it
IT research and consulting firm Enterprise Management Associates (EMA) has conducted a survey about Master Data Management (MDM) initiatives that have been adopted within different organizations. Watch our on-demand webinar with mortgage leader Ellie Mae to get lessons learned, as well as the top takeaways from the survey.
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Automation Ready to Replace the Mad Men Style of Marketing: Weekend Reading - Deloitte CFO - WSJ

Automation Ready to Replace the Mad Men Style of Marketing: Weekend Reading - Deloitte CFO - WSJ | Data driven marketing and customer experiences | Scoop.it
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Why Marketers Don't Personalize Content - eMarketer

Why Marketers Don't Personalize Content - eMarketer | Data driven marketing and customer experiences | Scoop.it
Tech is a blessing and a curse
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A Brief, Incredible History of Marketing Data Matching - Martin Kihn

A Brief, Incredible History of Marketing Data Matching - Martin Kihn | Data driven marketing and customer experiences | Scoop.it
A brief tour of the past 20 years of marketing data matching and how it led to modern onboarding systems like LiveRamp.
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Despite The Hype, Marketers Still Are Mostly Fumbling Around With Data

Despite The Hype, Marketers Still Are Mostly Fumbling Around With Data | Data driven marketing and customer experiences | Scoop.it
In the early 1990s, Todd Morris was the brand manager for Procter & Gamble’s Tide.
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3 Ways to Keep Your MarTech Stack Tidy - Marketo

3 Ways to Keep Your MarTech Stack Tidy - Marketo | Data driven marketing and customer experiences | Scoop.it
Is your MarTech stack a mess? Don't overlook 3 common problems of a poorly integrated MarTech stack, or these 3 solutions for fixing it.
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Good read on the need for data & process integration in Marketing Application/MarTech
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Talend and Google Services Components: 9 Possibilities to Explore | Talend

Talend and Google Services Components: 9 Possibilities to Explore | Talend | Data driven marketing and customer experiences | Scoop.it
My fist blog post is on a topic which connects me to Talend in a special way - custom components. The open source nature and concept of custom components are a chance - especially for consultants/developers like me - to open spaces and make Talend a solution which does not end at the limits given by the vendor.Developers can publish these components or extensions on the Talend Exchange platform for other users to leverage and benefit from.
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Interesting blog by our partner CIMT that shows how you can integrate Google Data in your data driven processes. Also, it shows the power of Open Source to extend a data platform with new components : The components mentionned in the article have been developed by CIMT and are freely available on the marketplace.

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96% of Companies Are Failing Miserably When it Comes to Marketing Data Insights

96% of Companies Are Failing Miserably When it Comes to Marketing Data Insights | Data driven marketing and customer experiences | Scoop.it

At a time in our history when there is more data than ever before, the overwhelming majority of companies have yet to see the full potential of better data insights. PwC and Iron Mountain recently released a survey on how well companies are gaining...

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Big Themes under the Big Tent

Big Themes under the Big Tent | Data driven marketing and customer experiences | Scoop.it
TDWI educational institute of business intelligence and data warehousing for executives and professionals worldwide.
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How Marketers Are Planning to Accelerate Personalization Strategies - MarketingCharts

How Marketers Are Planning to Accelerate Personalization Strategies - MarketingCharts | Data driven marketing and customer experiences | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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