Customers Matter
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A Splash of Color Can Increase Web Sales: Don't Pick The Wrong One

A Splash of Color Can Increase Web Sales: Don't Pick The Wrong One | Customers Matter | Scoop.it

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Stephen Ramirez's insight:

You should always remember to split test different features of your website to really understand what coverts and what doesn't.

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Master Customer Experience in the New Age of Retail - CMSWire

Master Customer Experience in the New Age of Retail - CMSWire | Customers Matter | Scoop.it
Providing a high quality customer experience is critical for retailers, no matter the sector or audience. Delivering on this goal means more success in sales and more repeat business.
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The Tyranny of Bad Customers

The Tyranny of Bad Customers | Customers Matter | Scoop.it
Hardly a day goes by without another flood of motherhood and apple pie articles extolling the importance of ‘putting customers first’, about how the ‘customer is king’ and other such ridiculous simplifications. Adopting a so-called ‘customer-focus’ has become a mindless mantra for the new breed of copycat managers and the hordes of self-serving consultants peddling their latest customer-focus snake-oil.
Via James Schreier
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James Schreier's curator insight, July 21, 2014 11:47 AM

with decades of customer (guest) service experience developing and conducting training, I've seen how the issues of "bad customers" can be the most important training for the frontline.