Customer Experience Marketing
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Customer Experience Marketing
Customer Focused Marketing the new marketing landscape
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7 Unusual Signs on the Path to a Breakthrough

7 Unusual Signs on the Path to a Breakthrough | Customer Experience Marketing | Scoop.it
To remind us that working toward a goal is typically more awkward than elegant, here are seven -- seemingly unpleasant -- signs of progress.
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Tell Stories With Social Data in Front of Anyone: Lessons From the Experts

Tell Stories With Social Data in Front of Anyone: Lessons From the Experts | Customer Experience Marketing | Scoop.it
Data storytelling may be an obvious skill to have in this day and age, but what challenges and opportunities arise when we tell stories with social data specifically?
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What NOT To Do When Writing a Meta Description

What NOT To Do When Writing a Meta Description | Customer Experience Marketing | Scoop.it
If you want your customers to click on your search result, you’d better check out the following tips on how to write the best meta descriptions.
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How to Use Empathic Marketing to Win More Business in 2018

How to Use Empathic Marketing to Win More Business in 2018 | Customer Experience Marketing | Scoop.it
If we don't combine facts with people's feelings, we'll end up surrendering revenue.
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Retaining Customers in the Age of Dying Brand Loyalty

Retaining Customers in the Age of Dying Brand Loyalty | Customer Experience Marketing | Scoop.it
Retaining customers is cheaper than acquiring new ones to replace those customers you've lost.
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Travel and the Customer Journey: Where Next From a Google Search?

Travel and the Customer Journey: Where Next From a Google Search? | Customer Experience Marketing | Scoop.it
Data pro Konstantina Vasileva explores the shifting landscape of travel and the customer journey. She analyzes how our searches for travel experiences have changed and how brands can thrive online in a fast moving and highly competitive travel industry.
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Performance Reviews Are Pointless And Insulting -- So Why Do They Still Exist?

Performance Reviews Are Pointless And Insulting -- So Why Do They Still Exist? | Customer Experience Marketing | Scoop.it
If performance reviews are time-consuming, expensive, ineffective at improving performance and generally a waste of time, why are they still around?
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Five Myths About Corporate Culture, And Five Strategies For Cultivating A Great One

Five Myths About Corporate Culture, And Five Strategies For Cultivating A Great One | Customer Experience Marketing | Scoop.it
Five common myths  about culture-building and five strategies for cultivating a unique, healthy, sustainable organizational culture.
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5 Customer Experience Lessons from the World’s Biggest Brands

5 Customer Experience Lessons from the World’s Biggest Brands | Customer Experience Marketing | Scoop.it
Find out how some of the worlds most successful brands approach customer experience. Includes a look at Netflix, Starbucks, and Nike.
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Is Your Customer Support Killing Your Business?

Is Your Customer Support Killing Your Business? | Customer Experience Marketing | Scoop.it
For the past several years I’ve noticed a trend. Customers are smarter than ever before. They know what it’s like to have a good customer service experience. They have learned it from companies like Apple, Amazon and American Express to mention a few CX rock stars.
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What were the biggest email trends in 2017?

What were the biggest email trends in 2017? | Customer Experience Marketing | Scoop.it
We’re rapidly reaching the end of 2017, so it’s a good time to look back on the past 12 months and discuss the most important email trends.
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How Marketers Can Track And Motivate Across-Channel Behavior

How Marketers Can Track And Motivate Across-Channel Behavior | Customer Experience Marketing | Scoop.it
Tom Burgess, CEO of Linkable Networks, provides insight into the challenge today’s retailers have in tracking, measuring, and motivating across-channel behavior.
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Five Ways To Know You're Ready To Implement A Customer Advisory Board

Five Ways To Know You're Ready To Implement A Customer Advisory Board | Customer Experience Marketing | Scoop.it
There is much to gain by asking your best customers for their feedback on your products and services, suggestions for additional and unfulfilled needs, and perspectives on industry changes and how you might benefit.
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Crayon Uses AI to Uncover the Most Important Competitive Intel

Crayon Uses AI to Uncover the Most Important Competitive Intel | Customer Experience Marketing | Scoop.it
Crayon uses artificial intelligence to find out which competitive intelligence matters most to your business, thanks to a major update. Learn more here.
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How to Use Instagram Hashtags for More Exposure : Social Media Examiner

How to Use Instagram Hashtags for More Exposure : Social Media Examiner | Customer Experience Marketing | Scoop.it
Learn three ways to use hashtags on Instagram to achieve your marketing goals.
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The 5 Step Guide: Evolving Your Customer Journey Strategy

The 5 Step Guide: Evolving Your Customer Journey Strategy | Customer Experience Marketing | Scoop.it
What can brands do in order to put up a fight against growing influences and depleting attention spans? It starts with taking a long, hard look in the mirror.
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How To Expand Your Brand While Creating A More Emotional Connection With Consumers

How To Expand Your Brand While Creating A More Emotional Connection With Consumers | Customer Experience Marketing | Scoop.it
When deciding whether or not a new product category is the right fit and will be a good representation of your brand, it must ultimately make sense.
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10 Creative Ways Companies Are Using Snapchat

10 Creative Ways Companies Are Using Snapchat | Customer Experience Marketing | Scoop.it
As Snapchat continues to grow and evolve, so does its userbase of brands. Here are five creative examples of how companies are using Snapchat.
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Five Small Business Marketing Trends to Jump On This Year

Five Small Business Marketing Trends to Jump On This Year | Customer Experience Marketing | Scoop.it
You may find that one or more of these strategies is just what you need to take your business to the next level.
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Chief Culture Officer And Chief Customer Officer: A Winning Combination

Chief Culture Officer And Chief Customer Officer: A Winning Combination | Customer Experience Marketing | Scoop.it
There’s a new member of the C-Suite showing up with increasing frequency: the chief culture officer. Instead of spreading the responsibility of creating and maintaining the corporate culture over multiple executives, the chief culture officer takes nearly full responsibility.
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Why Understanding Pain Is the Key to Customer-Centric Marketing

Why Understanding Pain Is the Key to Customer-Centric Marketing | Customer Experience Marketing | Scoop.it
Just as empathy can improve your relationships, empathic marketing can improve your business outcomes. It all starts with two simple words: “What's wrong?"
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Disrupting The Employee Experience

Disrupting The Employee Experience | Customer Experience Marketing | Scoop.it
Our employees are our lifeblood. If we put even a percentage of that innovative energy toward improving employee engagement, we’ll reap the benefits of a tech industry with happy, engaged individuals at its core.
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3 Big Trends in AI That Marketers Need to Know

3 Big Trends in AI That Marketers Need to Know | Customer Experience Marketing | Scoop.it
A new analysis by The Economist on the state of today’s AI market has critical lessons for marketers.
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3 Marketing Strategies for Raking in Millions

3 Marketing Strategies for Raking in Millions | Customer Experience Marketing | Scoop.it
Without results, working hard is nothing to boast about. Quit putting in more hours and start getting more from the hours you put in now.
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Why Design Is Critical To Innovation At L'Oréal's Technology Incubator

Why Design Is Critical To Innovation At L'Oréal's Technology Incubator | Customer Experience Marketing | Scoop.it
L’Oréal has given as much dues to design as it has to science and technology with its latest release at CES. Here, Guive Balooch, global vice president of the group's Techology Incubator, explains why.
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