Customer Experience Marketing
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Customer Experience Marketing
Customer Focused Marketing the new marketing landscape
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7 Unusual Signs on the Path to a Breakthrough

7 Unusual Signs on the Path to a Breakthrough | Customer Experience Marketing | Scoop.it
To remind us that working toward a goal is typically more awkward than elegant, here are seven -- seemingly unpleasant -- signs of progress.
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Tell Stories With Social Data in Front of Anyone: Lessons From the Experts

Tell Stories With Social Data in Front of Anyone: Lessons From the Experts | Customer Experience Marketing | Scoop.it
Data storytelling may be an obvious skill to have in this day and age, but what challenges and opportunities arise when we tell stories with social data specifically?
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How to Use Empathic Marketing to Win More Business in 2018

How to Use Empathic Marketing to Win More Business in 2018 | Customer Experience Marketing | Scoop.it
If we don't combine facts with people's feelings, we'll end up surrendering revenue.
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Chief Culture Officer And Chief Customer Officer: A Winning Combination

Chief Culture Officer And Chief Customer Officer: A Winning Combination | Customer Experience Marketing | Scoop.it
There’s a new member of the C-Suite showing up with increasing frequency: the chief culture officer. Instead of spreading the responsibility of creating and maintaining the corporate culture over multiple executives, the chief culture officer takes nearly full responsibility.
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Why Understanding Pain Is the Key to Customer-Centric Marketing

Why Understanding Pain Is the Key to Customer-Centric Marketing | Customer Experience Marketing | Scoop.it
Just as empathy can improve your relationships, empathic marketing can improve your business outcomes. It all starts with two simple words: “What's wrong?"
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Competing in a world of sectors without borders | McKinsey & Company

Competing in a world of sectors without borders | McKinsey & Company | Customer Experience Marketing | Scoop.it
Digitization is causing a radical reordering of traditional industry boundaries. What will it take to play offense and defense in tomorrow’s ecosystems?
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How Lego clicked: the brand that reinvented itself | Johnny Davis

How Lego clicked: the brand that reinvented itself | Johnny Davis | Customer Experience Marketing | Scoop.it
The revival of Lego has been hailed as the greatest turnaround in corporate history, ousting Ferrari as the world’s most powerful brand. Johnny Davis reports
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I'm Buying Your Customer Experience, Not Your Product

I'm Buying Your Customer Experience, Not Your Product | Customer Experience Marketing | Scoop.it
Whatever you sell, your customers crave empathy above all else and will tell their friends where they get it.
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How to Make Innovation Strategy Work

How to Make Innovation Strategy Work | Customer Experience Marketing | Scoop.it
Aligning technological investments with business goals and understanding how they affect real users helps ensure a greater return on investment.
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Delivering exceptional customer experiences - an art and science

Delivering exceptional customer experiences - an art and science | Customer Experience Marketing | Scoop.it
Interacting effectively with customers has traditionally been a form of art, especially in face-to-face settings. But now that customers are increasingly shopping on social media, mobile apps, and websites, a bit of science can help win their loyalty
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Disney Uses Big Data, IoT And Machine Learning To Boost Customer Experience

Disney Uses Big Data, IoT And Machine Learning To Boost Customer Experience | Customer Experience Marketing | Scoop.it
Disney has long been known to adopt innovative technologies and big data, Internet of Things (IoT) as well as machine learning AI are no exceptions. Here we look at the innovative ways Disney uses its MagicBand and facial sentiment analytics to boost customer experience.
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The Principles of Service Design Thinking - Building Better Services

The Principles of Service Design Thinking - Building Better Services | Customer Experience Marketing | Scoop.it
Service design is all about taking a service and making it meet the user’s and customer’s needs for that service. It can be used to improve an existing service or to create a new service from scratch. In order to adapt to service design, a UX designer will need to understand the basic principles of service design thinking and be able to focus on them when creating services.The principles here are drawn from the design ethos of Design4Services, the organization that is committed to developin
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End of the checkout line: the looming crisis for American cashiers

End of the checkout line: the looming crisis for American cashiers | Customer Experience Marketing | Scoop.it
Donald Trump is fixated on a vision of masculine, blue-collar employment. But the retail sector has long had a far greater impact on American employment – and checkout-line technology is putting it at risk
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Crayon Uses AI to Uncover the Most Important Competitive Intel

Crayon Uses AI to Uncover the Most Important Competitive Intel | Customer Experience Marketing | Scoop.it
Crayon uses artificial intelligence to find out which competitive intelligence matters most to your business, thanks to a major update. Learn more here.
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The 5 Step Guide: Evolving Your Customer Journey Strategy

The 5 Step Guide: Evolving Your Customer Journey Strategy | Customer Experience Marketing | Scoop.it
What can brands do in order to put up a fight against growing influences and depleting attention spans? It starts with taking a long, hard look in the mirror.
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Retaining Customers in the Age of Dying Brand Loyalty

Retaining Customers in the Age of Dying Brand Loyalty | Customer Experience Marketing | Scoop.it
Retaining customers is cheaper than acquiring new ones to replace those customers you've lost.
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Five Myths About Corporate Culture, And Five Strategies For Cultivating A Great One

Five Myths About Corporate Culture, And Five Strategies For Cultivating A Great One | Customer Experience Marketing | Scoop.it
Five common myths  about culture-building and five strategies for cultivating a unique, healthy, sustainable organizational culture.
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Disrupting The Employee Experience

Disrupting The Employee Experience | Customer Experience Marketing | Scoop.it
Our employees are our lifeblood. If we put even a percentage of that innovative energy toward improving employee engagement, we’ll reap the benefits of a tech industry with happy, engaged individuals at its core.
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The 10 Employee Engagement Metrics That Matter

The 10 Employee Engagement Metrics That Matter | Customer Experience Marketing | Scoop.it
To have engaged employees at work, there are 10 essential metrics that companies need to keep in mind. Learn actionable tips on how you can improve them.
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10 Traits of Managers Whose Teams Are Happy to Come to Work

10 Traits of Managers Whose Teams Are Happy to Come to Work | Customer Experience Marketing | Scoop.it
Work isn't recess but it shouldn't be detention, either.
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What Is Agile? The Four Essential Elements

What Is Agile? The Four Essential Elements | Customer Experience Marketing | Scoop.it
Communicating the essence of Agile clearly and simply is central to its success
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Embrace Design Thinking to Create More Relevant Marketing

Embrace Design Thinking to Create More Relevant Marketing | Customer Experience Marketing | Scoop.it
For strategic advantage and breakthrough innovation, build diverse teams that take an empathetic view of the customer experience.
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The Amazing Ways Burberry Is Using Artificial Intelligence And Big Data To Drive Success

The Amazing Ways Burberry Is Using Artificial Intelligence And Big Data To Drive Success | Customer Experience Marketing | Scoop.it
Burberry is not only one of the world’s most recognized fashion brands but also a leader in the adoption of new technology. Here we look at the ways it is using big data and artificial intelligence solutions to better connect with customers, boost retail performance and even detect counterfeits.
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How Walmart Is Using Machine Learning AI, IoT And Big Data To Boost Retail Performance

How Walmart Is Using Machine Learning AI, IoT And Big Data To Boost Retail Performance | Customer Experience Marketing | Scoop.it
Walmart, the world’s largest retailer with over 11,000 stores world-wide, is on a digital transformation journey. Here we look at how it is using machine learning, the Internet of Things and big data technology to improve operations and boost performance.
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5 Ways to Help Employees Keep Up with Digital Transformation

5 Ways to Help Employees Keep Up with Digital Transformation | Customer Experience Marketing | Scoop.it
Ideas from the consumer products industry.
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