Customer value management
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Customer value management
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Five Things To Remember When Mapping The Customer's Journey - wimrampen.com

Five Things To Remember When Mapping The Customer's Journey - wimrampen.com | Customer value management | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.


Via CYDigital, Jean-Michel Franco
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Measuring the Lifetime Value of a Mobile Customer

The difference between apps that sell for millions of dollars and apps that never see a dime can often be narrowed down to a single point: How well their developers and marketers understand the value of a customer.
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Here's one way retailers can grow customer loyalty

Here's one way retailers can grow customer loyalty | Customer value management | Scoop.it
It's all about the value proposition.
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Customer 360: Understanding Your Customers in the Digital Era | CustomerThink

Customer 360: Understanding Your Customers in the Digital Era | CustomerThink | Customer value management | Scoop.it
Why companies should be more data-driven and invest in customer analytics http://t.co/KOeyQDrtZe #digitalmarketing #analytics #marketingtech
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Creating Customer Value - what can we learn from the fall of Tesco?

Creating Customer Value - what can we learn from the fall of Tesco? | Customer value management | Scoop.it
Tesco were once champions at using marketing to create customer value. What can every marketer learn from Tesco's mistakes?
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Generating Value From Big Data Analytics | Desi...

Generating Value From Big Data Analytics | Desi... | Customer value management | Scoop.it
Many enterprises are moving quickly to adopt "big data analytics" - specifically, the application of advances in analytics techniques to the
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IBM, SAS, RapidMiner, Knime leaders in Gartner MQ for Advanced ...

IBM, SAS, RapidMiner, Knime leaders in Gartner MQ for Advanced ... | Customer value management | Scoop.it
Gartner new Magic Quadrant(tm) for Advanced Analytics Platforms names 4 companies as leaders: SAS, IBM, RapidMiner, and Knime. A copy of the report, with evaluations for 15 more companies, is available thanks to ...
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10 practical tests to improve customer segmentation - Smart Insights Digital Marketing Advice

10 practical tests to improve customer segmentation - Smart Insights Digital Marketing Advice | Customer value management | Scoop.it

Review the quality of your audience segments with this checklistIn an ideal world we would treat everyone as an individual and tailor and promote our offer. Marketing topic(s):Customer segmentation/targeting.


Via Kevin Lloyd
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Think twice before cutting your marketing budget

Think twice before cutting your marketing budget | Customer value management | Scoop.it
With another looming economic dip, and a further increase in energy and fuel prices, no doubt many companies are already looking around at what they can cut to further reduce overheads and expenses.
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Google claims it can predict box office performance with 94% accuracy - BGR

Google claims it can predict box office performance with 94% accuracy - BGR | Customer value management | Scoop.it
Yahoo! Movies (blog)
Google claims it can predict box office performance with 94% accuracy
BGR
A new study from Google suggests that the company can predict which new movies will be a hit up to four weeks before they reach theaters.
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Infographic Analytics Steer the Digital Helm

Infographic Analytics Steer the Digital Helm | Customer value management | Scoop.it
Digital marketing decision makers list analytics tools and technologies as top priorities.
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Just 0.5% of the World’s Massive Trove of Online Data is Being Analyzed

Just 0.5% of the World’s Massive Trove of Online Data is Being Analyzed | Customer value management | Scoop.it
The amount of data being generated on a daily basis by people and machines (the "digital universe") is expanding at a rapid rate, providing a mass of Big Data potential,
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How to Track Offline Marketing Campaigns with Analytics

How to Track Offline Marketing Campaigns with Analytics | Customer value management | Scoop.it

If you have been following the KISSmetrics blog for a while, you know there is plenty of valuable information you can discover about your online marketing campaign from both KISSmetrics and Google Analytics by using conversion funnels and various other features. But what about your offline marketing campaign?

If you place ads in print magazines or newspapers, have a commercial on TV, pass out brochures or pamphlets, exhibit at conferences, have a billboard on the side of the road, or utilize vehicle wraps, then you may already be struggling with measuring your offline marketing results. In today’s post, we’re going to look at a few easy ways to track your offline promotions online through Google Analytics and various other strategies.

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The Perfect Programmatic Strategy: Customer Lifetime Value - iMedia Connection (blog)

The Perfect Programmatic Strategy: Customer Lifetime Value - iMedia Connection (blog) | Customer value management | Scoop.it
The Perfect Programmatic Strategy: Customer Lifetime Value
iMedia Connection (blog)
Yet, many advertisers are disrupting said communication by siloing their campaigns into prospecting and remarketing strategies, foregoing a more holistic method.
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Customer Value Optimization: How to Build an Unstoppable Business

Customer Value Optimization: How to Build an Unstoppable Business | Customer value management | Scoop.it
Ryan Deiss shares the exact system he applies to every business he starts, acquires or consults. They don’t teach this stuff in business school.
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Why Social Media Analytics Can't Tell You About Your Customers

Why Social Media Analytics Can't Tell You About Your Customers | Customer value management | Scoop.it
“Don’t for a minute think that what social media analytics are showing you is a representative picture of how your customers as a whole see you,” cautions Alexandra Samuel VP of Social Media at tech company Vision Critical .
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The ROI of Marketing Automation #infographic

The ROI of Marketing Automation #infographic | Customer value management | Scoop.it
The ROI of Marketing Automation #infographic
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A Better Way to Map Brand Strategy

A Better Way to Map Brand Strategy | Customer value management | Scoop.it
Figure out where you are on the distinctiveness-centrality spectrum.
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The Customer Journey to Online Purchase – Think with Google

The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
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24 Beautifully-Designed Web Dashboards That Data Geeks Will Love

24 Beautifully-Designed Web Dashboards That Data Geeks Will Love | Customer value management | Scoop.it
We live in a world of big (and little) data, and many people have to make sense of numbers as part of their job. The trouble is that there can be a lot of friction involved when mining the data.
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How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates | Customer value management | Scoop.it
We all want our website to be user friendly. But you don't get there without constant analysis and optimization. Here's how the Visitor Flow reports within Google Analytics can help you determine the complexity of your website to the average user.
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Reverse Engineering Marketing Metrics

Reverse Engineering Marketing Metrics | Customer value management | Scoop.it
Reverse Engineering Marketing Metrics http://t.co/JRGqlRM40c
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CRM: plan your surveys properly

CRM: plan your surveys properly | Customer value management | Scoop.it
Surveys and questionnaires are common ways of understanding who your customers are. But do you prepare them enough to insure optimum results and return on investment?
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Why Mergers Kill Customer Value - Forbes

Why Mergers Kill Customer Value - Forbes | Customer value management | Scoop.it
As part of the integration plan investing in understanding the experiences customers valued, expectations they have along their journey and actively involving customers to co-create a new, valued customer experience is a good place to start.
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3 Ideas For Using A Predictive Logistic Regression Model To Increase Customer Value

3 Ideas For Using A Predictive Logistic Regression Model To Increase Customer Value | Customer value management | Scoop.it
SMB owners and marketers would love to be able to read the minds of their customers. And why not? Such insights could allow them to provide better products and better services for their customers and increase customer value.
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