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Colorful energy conservation efforts appeal to human behavior

Colorful energy conservation efforts appeal to human behavior | customer utilities | Scoop.it
When Courtney Yanov checked the new screen in her office, the director of corporate workplace at PNC Financial Services Group saw the colors shift and change with the fluctuations of energy drawn from the four or five electrical appliances — among...

Via Peter Azzopardi
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Peter Azzopardi's curator insight, November 11, 2014 1:22 PM

PNC employees able to access information on their energy usage and given the power to control it decreased consumption more than five times as much as those who knew they were being monitored but had no information and no control.

 

Guest post: Thanks to @ATweetsville for providing this article.

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