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Please, please, people. Let's put the 'awe' back in 'awesome'

Please, please, people. Let's put the 'awe' back in 'awesome' | Customer success | Scoop.it
Which of the following is awesome: your lunch or the Great Pyramid of Giza? Comedian Jill Shargaa sounds a hilarious call for us to save the word "awesome" for things that truly inspire awe.
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Account Management

The easiest sale you will ever get is from an existing customer. The fastest way to get new custom referrals is from from existing customers. The best way to...
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4 Archetypes of Top 50 Social Media Influencers

4 Archetypes of Top 50 Social Media Influencers | Customer success | Scoop.it

Did you ever wonder what traits are associated with the top influencers in your industry? An examination of the top 50 influencers in the social media arena led to the following 4 archetypes.  


Via donhornsby
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donhornsby's curator insight, August 30, 2014 7:59 AM

(From the article): Successful influencers have obviously mastered the art of coaching, educating, inspiring or entertaining their audiences. But some have done it more through insightfulness than engagement. This most likely has to do with their introverted or extraverted behavioral styles. Either could work provided they avoid staging an unnatural behavior. 


The same applies to their motives. Many with Klout scores in the 80′s have earned their reputations from helpful advice, while others have taken the route to inspire us. But just as I would not want Jay Baer as my lifestyle mentor, I would not want Ann Tran to explain why Jay’s perspective on sideways marketing has some merit.