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15 Effective B2B Lead Generation Ideas for Your Marketing Campaign - PureB2B

15 Effective B2B Lead Generation Ideas for Your Marketing Campaign - PureB2B | Must-Read Articles on the Internet | Scoop.it
Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods. Having a constant flow of leads is vital to staying in business, but finding different ways to attract leads that will eventually turn into sales is quite a lot …
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How to Avoid the Dangers of Bad Prospect Data

How to Avoid the Dangers of Bad Prospect Data | Must-Read Articles on the Internet | Scoop.it
A campaign is only as good as your contact list. There is a direct correlation between the quality of your contact database and the results you will achieve from your email marketing and lead generation campaigns. Yet by some reports, the average prospect database is only about 65% accurate. Does your data get the attention …
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How to Inject Your Company into the Buyer's Journey

How to Inject Your Company into the Buyer's Journey | Must-Read Articles on the Internet | Scoop.it
Forrester has reported that 70% of the B2B purchase decision is complete before a prospect ever contacts a vendor. Today’s buyer is educated, web-savvy and ready to do their own research. This doesn’t mean that they’re not interested in vendor content. White papers, case studies and testimonials remain key educational tools – but buyers are …
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The Role of Lead Generation in Demand Creation

The Role of Lead Generation in Demand Creation | Must-Read Articles on the Internet | Scoop.it
As a marketer, you understand the value of highly nurtured, qualified sales leads. You hear the constant demand for them from your sales team and you know how powerful they can be in driving sales. But if you focus all of your marketing efforts on deeply qualified sales leads, despite your sales team’s love for …
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5 Ways to Create Better Content

5 Ways to Create Better Content | Must-Read Articles on the Internet | Scoop.it
Imagine a buffet table laden with enticing dishes. Your eyes track over the fare, trying to decide what food to choose from among the mouth-watering cuisine. Of course there’d be that one comfort food you’d pick because you’re absolutely craving it (sushi!). And there’s that one intriguing dish on the end you’ll reserve a place …
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5 Customer Service Trends to Watch Out for in 2016

5 Customer Service Trends to Watch Out for in 2016 | Must-Read Articles on the Internet | Scoop.it
According to a Gartner report, 89 percent of surveyed companies plan to compete among their peers by boosting their customer service in 2016, confirming how important customer experience is to any business and if they want to climb their way or stay on top, businesses need to focus on providing exceptional customer experience. Extraordinary customer service is the hottest trend in business today – take a look at what trends will help shape it in 2016.
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3 Ways Retailers Can Benefit from Big Data During the Holiday Season

3 Ways Retailers Can Benefit from Big Data During the Holiday Season | Must-Read Articles on the Internet | Scoop.it
As online shoppers flock e-commerce sites during the Christmas season, retailers are looking for ways to leverage on the insights they could gain through analytics. Here’s how relatailers can benefit from Big Data during the holiday season.
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7 Pointers to Deliver Good Customer Service Year-Round— Not Just on Christmas

7 Pointers to Deliver Good Customer Service Year-Round— Not Just on Christmas | Must-Read Articles on the Internet | Scoop.it
Nothing beats preparation and strategy when traffic to customer channel suddenly increases as a result of the Christmas rush or any unexpected event. Investing in a good customer strategy—and not just on Christmas—can lead to any company’s competitive edge.
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On Cupcakes or The Importance of List Segmentation in Email Marketing

On Cupcakes or The Importance of List Segmentation in Email Marketing | Must-Read Articles on the Internet | Scoop.it
Who doesn’t love a cupcake? I mean, let’s face it, pretty much everyone. If you send us an email about how we too can get a giant, designer, lip-smackingly good cupcake we’re going to want to know how. You could probably pretty safely send a cupcake email promotion to just about anyone on earth (if you …
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3 Secrets of a Successful Email Marketing Campaign

3 Secrets of a Successful Email Marketing Campaign | Must-Read Articles on the Internet | Scoop.it
Whether it’s in the form of a whitepaper, video, webinar or infographic fantastic content is the lifeblood of any great email marketing campaign. No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales). Here are 3 key …
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The Ultimate Guide to Leveraging Social Media for Business This 2016

The Ultimate Guide to Leveraging Social Media for Business This 2016 | Must-Read Articles on the Internet | Scoop.it
2016 is almost here and as with this time of the year, it’s time to find out what trends in social media are most likely to get bigger and what possibilities the New Year may spring up on marketers. Marketers and entrepreneurs alike understand the impact of what are likely to happen in social media […]
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What You Need to Know About Taxes on US Employee Christmas Bonuses

What You Need to Know About Taxes on US Employee Christmas Bonuses | Must-Read Articles on the Internet | Scoop.it
We are on the last quarter of the year and Christmas is not that far behind. For those who are working full-time, regardless of their religious affiliations, they are most excited when their respective companies are about to release that much awaited Christmas bonus and holiday gifts.
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How to Cut Costs (and Get Great Leads) in B2B Lead Gen

How to Cut Costs (and Get Great Leads) in B2B Lead Gen | Must-Read Articles on the Internet | Scoop.it
Going to an outside source for lead generation can be a nerve wracking experience. Questions of data quality, content syndication and lead delivery all dance through your head. However, you’ve done your homework. You’ve set your sights on a provider and are about to pull the trigger, but are you getting the best bang for …
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The Power of a Well-Chosen Word in Content

The Power of a Well-Chosen Word in Content | Must-Read Articles on the Internet | Scoop.it
Let’s face it. No one wants to read your email. No one wants to thumb through your whitepaper. No one wants to tune in for your webinar. Unless you’re a giant brand that commands immediate attention, you have to fight and scrap for every single click, link or view. And this, my friends, is where …
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What is Email Marketing?

What is Email Marketing? | Must-Read Articles on the Internet | Scoop.it
Advocates of new marketing channels (such as social networks) would have you believe that email is dead, but the truth is that email marketing has never been so alive. In fact, a recent iConsumer survey reports that emails account for a greater share of acquired customers than social media—almost 40-times more than Facebook and Twitter …
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The Buyer's Journey: An Epic (and Lonely) Beginning

The Buyer's Journey: An Epic (and Lonely) Beginning | Must-Read Articles on the Internet | Scoop.it
When a prospect first puts their feet on the road toward a purchase only a few may be aware of the epic journey upon which they are about to embark. The path is long and winding and at the beginning – it can be quite lonely. Today, prospects are much more likely to turn to …
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How to Convince Upper Management of the Importance of Data

How to Convince Upper Management of the Importance of Data | Must-Read Articles on the Internet | Scoop.it
Implementing change in any organization usually feels a bit like pulling teeth. It needs to be done, but no one enjoys the associated discomfort. The unfortunate reality of today’s business world is that unless companies continue to evolve their marketing strategies, they will quickly fall by the wayside – particularly when it comes to prospect …
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Email Uncovered: 12 Amazing Stats

Email Uncovered: 12 Amazing Stats | Must-Read Articles on the Internet | Scoop.it
Remember the film Message in a Bottle starring Robin Wright and Kevin Costner? Pardon us for unearthing this 1999 chick-flick, but as summer waves goodbye and Autumn comes on in a breathtaking rush of color, it seems fitting to give one last mournful farewell to beach season. Message in a Bottle is a story about …
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5 Reasons Why the Philippines is the Top Outsourcing Destination in 2016

5 Reasons Why the Philippines is the Top Outsourcing Destination in 2016 | Must-Read Articles on the Internet | Scoop.it
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5 Steps to Providing an Exceptional Customer Service Experience During the Holidays

5 Steps to Providing an Exceptional Customer Service Experience During the Holidays | Must-Read Articles on the Internet | Scoop.it
With only a week to go before Christmas, how are you coping with the holiday rush? Here’s what you need to do to provide an amazing customer service experience for your clients amidst the holiday frenzy.
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5 Ways to Make Your Content Marketing Matter in 2016

5 Ways to Make Your Content Marketing Matter in 2016 | Must-Read Articles on the Internet | Scoop.it
If you’re dismissing content marketing as mere hype, you might be missing the mark. The truth is that, when done correctly, content can be a powerful force for change in your marketing efforts. Whether you’re eager to establish your brand as an authoritative voice in your field or looking to fill that all-important last stage …
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B2B Data Buyer's Guide

B2B Data Buyer's Guide | Must-Read Articles on the Internet | Scoop.it
This is it. You’re ready to launch. You have an amazing product, a killer business plan and the will to dominate the market. But you’re missing your most vital asset: your customers. A flashy ad campaign or a viral marketing stunt might get eyes on your product, but will it attract buyers? Who knows? When …
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How to Use Email Marketing to Drive Traffic, Engagement and Sales

How to Use Email Marketing to Drive Traffic, Engagement and Sales | Must-Read Articles on the Internet | Scoop.it
In content marketing, growth is the name of the game. Growth can help you determine whether or not your content is having an impact and help you tweak your approach when something falls flat. But what if growth isn’t telling you the whole story? What if you actually have great content, but the problem is …
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Holiday Checklist for Business Owners

Holiday Checklist for Business Owners | Must-Read Articles on the Internet | Scoop.it
The Christmas season is probably the busiest season for retail businesses. It can bring in huge success but only if you do it right. You’re going to need
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15 Effective B2B Lead Generation Ideas for Your Marketing Campaign

15 Effective B2B Lead Generation Ideas for Your Marketing Campaign | Must-Read Articles on the Internet | Scoop.it
Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods. Having a constant flow of leads is vital to staying in business, but finding different ways to attract leads that will eventually turn into sales is quite a lot …
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