Customer Service and Experience ... Making a Difference
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Customer Service and Experience ... Making a Difference
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SEO Local ... 7 Rules of Achieving Extraordinary Results You Need

SEO Local ... 7 Rules of Achieving Extraordinary Results You Need | Customer Service and Experience ... Making a Difference | Scoop.it
The most difficult tasks in content marketing is achieving extraordinary local SEO. And be patient, as extraordinary SEO local results take time.
Mike Schoultz's insight:
What you must do,
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Tactics for Monitoring the Melbourne Competition ... Follow these 11

Tactics for Monitoring the Melbourne Competition ... Follow these 11 | Customer Service and Experience ... Making a Difference | Scoop.it
As a business, do you apply tactics for monitoring the Melbourne competition? There are lots to learn from customer insights with this technique.
Mike Schoultz's insight:
Learn from the comptition.
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Marketing Strategy Examples ... Learning from the Best

Marketing Strategy Examples ... Learning from the Best | Customer Service and Experience ... Making a Difference | Scoop.it
Traditional media is losing effectiveness as people communicate in new ways. Here we will illustrate learning from the best marketing strategy examples.
Mike Schoultz's insight:
Learning from the best.
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Facebook Features... Are You Aware of these 10 Awesome Ones?

Facebook Features... Are You Aware of these 10 Awesome Ones? | Customer Service and Experience ... Making a Difference | Scoop.it
Without being in the know, you could miss out on the latest awesome Facebook features, trends, or the latest way for your business to engage.
Mike Schoultz's insight:
Surely you know Facebook features?
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Happy Customer ... How to Improve Your Business With These Actions

Happy Customer ... How to Improve Your Business With These Actions | Customer Service and Experience ... Making a Difference | Scoop.it
Putting a priority on searching for change and opportunities that arise from change? Customer insight is a great place to find a happy customer needs, yes?
Mike Schoultz's insight:
Are you employing customer insights.
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Favorite Brands and Why I Like These Brands So Much

Favorite Brands and Why I Like These Brands So Much | Customer Service and Experience ... Making a Difference | Scoop.it
Have you ever defined your favorite brands and questioned why they are favorites? It is a key exercise we often use with our clients. 
Mike Schoultz's insight:
What would be on your list?
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Mental Errors ... Ten Errors That Lead to Bad Decisions

Mental Errors ... Ten Errors That Lead to Bad Decisions | Customer Service and Experience ... Making a Difference | Scoop.it
Our internal monologue narrates our experience. It plays a role in mental errors and how you feel about yourself, other people, and the world in general.
Mike Schoultz's insight:
Sometimes we make logical decisions, but there are many times when we make emotional, irrational, and confusing choices.
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Customer Centric ... 8 Secrets You Should Utilize In Your Business

Customer Centric ... 8 Secrets You Should Utilize In Your Business | Customer Service and Experience ... Making a Difference | Scoop.it
You need to put these secrets of customer centric to work to fully appreciate why customers make the decisions they do. You can check these secrets here.
Mike Schoultz's insight:
In short, companies must bear in mind that “speed of service” contains two critical elements: speed and service. Don’t pursue one without the other, ok?
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Social Advocacy ... How to Turn Unhappy Customers into Advocates

Social Advocacy ... How to Turn Unhappy Customers into Advocates | Customer Service and Experience ... Making a Difference | Scoop.it
It is easy to get defensive in your replies back. It is much better if you focus on turning unhappy customers into social advocacy.
Mike Schoultz's insight:
That said, not all unhappy customers are created equal. There are certain responses and tactics needed for certain scenarios.
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The Case for 10 Best 2018 Digital Marketing Trends

The Case for 10 Best 2018 Digital Marketing Trends | Customer Service and Experience ... Making a Difference | Scoop.it
Many business owners are wondering: what makes digital marketing so important? And what will be the 2018 digital marketing trends?
Mike Schoultz's insight:
What should business owners and marketing experts focus on?
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Creating Value ... Employ these Social Media Enablers

Creating Value ... Employ these Social Media Enablers | Customer Service and Experience ... Making a Difference | Scoop.it
Social networking is not about farming followers, it’s a way of creating value and cultivating relationships. Check out our thoughts here.
Mike Schoultz's insight:
There is more opportunity to fail in social media than to succeed if we treat it like any other marketing vehicle. Social media requires us to get away from being promotional and sensational and instead treat our customers with special attention. Special attention to being social, building relationships, and creating trust.
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Change Bank ... Why I Need to Switch from SCCU Soon

Change Bank ... Why I Need to Switch from SCCU Soon | Customer Service and Experience ... Making a Difference | Scoop.it
Thinking of your need to change bank? According to a J.D. Power survey, 9.6 percent of customers had switched banks during the past 12 months.
Mike Schoultz's insight:
There are numerous reasons I have considered in evaluating whether to change my bank:
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Customer Service Intangibles ... 10 Extraordinary Examples

Customer Service Intangibles ... 10 Extraordinary Examples | Customer Service and Experience ... Making a Difference | Scoop.it
Noticed how important customer service  has become to your marketing?  Customer service intangibles are at the heart of your important influencers. 
Mike Schoultz's insight:
Many organizations have big challenges that can be obstacles to providing great customer service. But so do many other companies that find ways to provide the wow attention getter. They choose to overcome their challenges and they take care of their customers very well. And they particular attention to customer service intangibles.
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Loyal Customer ... 6 Keys to Building Customer Trust

Loyal Customer ... 6 Keys to Building Customer Trust | Customer Service and Experience ... Making a Difference | Scoop.it
What is the key to your building a loyal customer and customer trust? Effective communication is the cornerstone of any optimum customer trust.
Mike Schoultz's insight:
Trust .... you can't do business without it.
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Defines Brand Identity ... The Case for Remarkable Customer Service

Defines Brand Identity ... The Case for Remarkable Customer Service | Customer Service and Experience ... Making a Difference | Scoop.it
Be everywhere, do everything and never fail to astonish the customer.  What do you consider your most important factor that defines brand identity?
Mike Schoultz's insight:
The case for the best customer service.
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Ultimate Customer Service ... 14 Ways It Knocks It ‘Out of the Park’

Ultimate Customer Service ... 14 Ways It Knocks It ‘Out of the Park’ | Customer Service and Experience ... Making a Difference | Scoop.it
Maya Angelou knew a thing or two about the ultimate customer service didn’t she? Her secret was focusing on making customers feel good about themselves.
Mike Schoultz's insight:
Show the way, please.
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Build Customer Advocates ... the Case for these 14 Commandments

Build Customer Advocates ... the Case for these 14 Commandments | Customer Service and Experience ... Making a Difference | Scoop.it
Customer evangelism is something big companies and marketing consultants have talked about for years. It is about the job to build customer advocates. Often though, the big companies get all the attention in this area.
Mike Schoultz's insight:
Advocates are your best allies.
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Publix Grocery Store ... Is Employee Engagement Its Backbone?

Publix Grocery Store ... Is Employee Engagement Its Backbone? | Customer Service and Experience ... Making a Difference | Scoop.it
Largest employee-owned company and most profitable grocer are linked They win the war on employee engagement and built an awesome Publix grocery store..
Mike Schoultz's insight:
A favorite of mine.
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Habits of Millennials: Which Ones Can Impact Your Marketing Campaigns?

Habits of Millennials: Which Ones Can Impact Your Marketing Campaigns? | Customer Service and Experience ... Making a Difference | Scoop.it
A business that sells its products and services to millennials must be very careful. Habits of millennials are different from the previous generations, therefore they must be treated accordingly.
Mike Schoultz's insight:
Most of the millennial generation pays less attention to ads and promotional material. Therefore sparking your customers’ interest will be more difficult than before.
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Best Pinterest Brands ... Here Are 3 Mini-Case Studies

Best Pinterest Brands ... Here Are 3 Mini-Case Studies | Customer Service and Experience ... Making a Difference | Scoop.it
Those numbers make Pinterest one of the world’s most popular social networking sites. So can you pick the best Pinterest brands?
Mike Schoultz's insight:
To give you a sense of how businesses are using Pinterest — and to provide inspiration for your own Pinterest use — we collected a few brands that are awesome in their Pinterest applications. They will teach you a ton!
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More Social Commerce … a Case Study to Examine

More Social Commerce … a Case Study to Examine | Customer Service and Experience ... Making a Difference | Scoop.it
I believe the distinction between social and non-social business is a false dichotomy. Ones that contribute to more social commerce.
Mike Schoultz's insight:
If you follow people like Robert Scoble and Seth Godin, etc., you know that we’re living in the era of “social business.” I read The Cluetrain Manifesto five years ago, though it was released over a decade ago. I highly recommend it to you.
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Conversation Skills ... 15 Ideas That Work Effectively

Conversation Skills ... 15 Ideas That Work Effectively | Customer Service and Experience ... Making a Difference | Scoop.it
Social commerce is building relationships. Social media gives an ability for creating social conversations. Check out these tips for conversation skills.
Mike Schoultz's insight:
And social commerce is all about building relationships. Social media gives a business or brand the ability for creating social conversations. The goal is to turn communication into interactive social conversations. So you need very good conversation skills.
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Trend Marketing ... Minimalist Guide to Key Trend Spotting Techniques

Trend Marketing ... Minimalist Guide to Key Trend Spotting Techniques | Customer Service and Experience ... Making a Difference | Scoop.it
They know how to recognize early signs of change for trend spotting. That leads them to key trend spotting techniques and trend marketing.
Mike Schoultz's insight:
It’s important to be on the lookout for the newest trends so you can plan more effectively for the future and introduce more successful initiatives to your business. By focusing on what will happen next, you can make more informed decisions in less time, saving a lot of energy and money in the long run.
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Team Engagement ... Creating a Plan to Improve Yours Today

Team Engagement ... Creating a Plan to Improve Yours Today | Customer Service and Experience ... Making a Difference | Scoop.it
Employees that feel insignificant rarely make a significant contribution. Does your business pay attention to ways to improve your team engagement?
Mike Schoultz's insight:
Here are some simple steps to consider when starting your program.
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Business Growth ... 10 Steps to Become a Winning Business

Business Growth ... 10 Steps to Become a Winning Business | Customer Service and Experience ... Making a Difference | Scoop.it
In business sometimes you see the effects, sometimes you choose to ignore them. Not the best approach if you want to build business growth.
Mike Schoultz's insight:
What would be your answer if you were asked to name the most important business success factors for your business? Would it be the most creative marketing … the best knowledge of your market … your knowledge of your market?
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Sue Walsh's curator insight, November 4, 2017 5:43 PM
Sinple and sensible ...