How To Calculate The ROI Of CRM | Forrester Blogs | Customer Relationship Management | Scoop.it

Digest...

 

The first step is to estimate how investing in a CRM solution will help grow revenues, cut operating costs, and boost IT efficiencies:

 Power up the revenue engine.  Cut the cost of generating and servicing revenues. Improve IT efficiencies. 

On the cost side of the equation, estimate the costs of software, deployment, maintenance, and support:

Dig into hardware, software, and subscription costs.  Dissect deployment costs.  Factor in ongoing maintenance costs. Don't get blindsided by administrative and infrastructure costs. 
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