Customer Loyalty
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Scooped by Jill Goldworn
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IHG’s views on the future of loyalty and creating a perfect rewards programme

IHG’s views on the future of loyalty and creating a perfect rewards programme | Customer Loyalty | Scoop.it
Every touchpoint is an opportunity to build loyalty.
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Scooped by Jill Goldworn
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COMMENTARY: Rewards Programs and Millennials: A Marriage Built on Mobility

COMMENTARY: Rewards Programs and Millennials: A Marriage Built on Mobility | Customer Loyalty | Scoop.it
Traditional Loyalty programs must optimize for digital transactions and experiential rewards to engage members
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