Customer Journey & Customer Experience
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Customer Journey & Customer Experience
Customer Journey describes the series of interactions people have with a company via all available channels. Customer experience is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier.
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How to Turn Social Media Customer Service into a Marketing Strategy | CustomerThink

How to Turn Social Media Customer Service into a Marketing Strategy | CustomerThink | Customer Journey & Customer Experience | Scoop.it
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Enhance Your Customer Experiences With Semantic Data Enrichment

Enhance Your Customer Experiences With Semantic Data Enrichment | Customer Journey & Customer Experience | Scoop.it
Semantic data enrichment and ontology mapping are two of your strongest tools to aid data-driven customer experience delivery.
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Social Media Is Not a Customer Experience Solution – Adweek

Social Media Is Not a Customer Experience Solution – Adweek | Customer Journey & Customer Experience | Scoop.it
Opinion: Not now, not ever … get over it.
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Survey Says: Three Ideas to Expedite Your Retail Customer Experience Program | CustomerThink

Survey Says: Three Ideas to Expedite Your Retail Customer Experience Program | CustomerThink | Customer Journey & Customer Experience | Scoop.it
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Customer Experience Management – A Thin Line between Success and Failure | CustomerThink

Customer Experience Management – A Thin Line between Success and Failure | CustomerThink | Customer Journey & Customer Experience | Scoop.it
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Using Data Science To Improve Customer Experience | CustomerThink

Using Data Science To Improve Customer Experience | CustomerThink | Customer Journey & Customer Experience | Scoop.it
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Aurelie Giard's curator insight, March 19, 12:48 PM

Merci @EsII Group d'avoir partagé ce contenu. Une fois de plus un bon usage du Big Data peut augmenter les performances des employés au service des clients ou satisfaire les besoins des consommateurs. L'exemple du calculateur de prix de Uber pour mieux informer les utilisateurs vise à atténuer l'irritation liée au prix de la course.

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Improve Your Customer Experience: The 4 Traits of Experience-Based Companies | CustomerThink

Improve Your Customer Experience: The 4 Traits of Experience-Based Companies | CustomerThink | Customer Journey & Customer Experience | Scoop.it
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Optimizing Your Business to Improve Customer Satisfaction | CustomerThink

Optimizing Your Business to Improve Customer Satisfaction | CustomerThink | Customer Journey & Customer Experience | Scoop.it
As a business owner, your primary goal is improvement—you’re constantly trying to re-invent your business strategies and ideals to make your company shine. A big part of this is reception: what do your customers think of your company?
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Your Bank’s Social Media Strategy Needs to Drive the Consumer Experience (and Revenue), Says Regions Bank

Your Bank’s Social Media Strategy Needs to Drive the Consumer Experience (and Revenue), Says Regions Bank | Customer Journey & Customer Experience | Scoop.it
EXCLUSIVE—Social media strategy is a must for all areas of business in today’s world, including banks—who, fighting against entrenched perceptions of their
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Is 2018 the Year Customer Experience and Customer Success Converge? | CustomerThink

Is 2018 the Year Customer Experience and Customer Success Converge? | CustomerThink | Customer Journey & Customer Experience | Scoop.it
A lot of that has to do with the fact that customer success professionals believe customer experience is a subset of customer success. Customer Experience professionals, on the other hand, believe customer success is a subset of customer experience.
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Amazon Go and the Importance of Customer Experience | CustomerThink

Amazon Go and the Importance of Customer Experience | CustomerThink | Customer Journey & Customer Experience | Scoop.it
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Mastering the Art of Emotional Customer Experience

Mastering the Art of Emotional Customer Experience | Customer Journey & Customer Experience | Scoop.it
Marketers must interact with people where it counts by practicing the art of emotional customer service.
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Digital signage scores with stadium customer experience

Digital signage scores with stadium customer experience | Customer Journey & Customer Experience | Scoop.it
A sports arena is already an incredibly exciting place. With all that energy, how can digital signage contribute to the fan's excitement and experience? And how can integrators deal with all the issues and challenges that come with digital signage?
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Superior Customer Experiences Start With These 3 Things – Adweek

Superior Customer Experiences Start With These 3 Things – Adweek | Customer Journey & Customer Experience | Scoop.it
Opinion: Brands must undergo a marketing transformation.
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Three Important Considerations for Customer Service Surveys | CustomerThink

Three Important Considerations for Customer Service Surveys | CustomerThink | Customer Journey & Customer Experience | Scoop.it
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How AI Can Help You Better Know and Serve Your Customers

How AI Can Help You Better Know and Serve Your Customers | Customer Journey & Customer Experience | Scoop.it
How AI can take your digital experience platform to the next level, empowering content creators to create customer experiences that resonate.
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To Achieve True Customer Centricity, You Need a Cross-Functional Dream Team

To Achieve True Customer Centricity, You Need a Cross-Functional Dream Team | Customer Journey & Customer Experience | Scoop.it
Three distinct functions need to work in conjunction to create customer centricity. Learn how to overcome some of the collaboration challenges
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How digital signage can tap into visitors' emotions | Digital Signage Today

How digital signage can tap into visitors' emotions | Digital Signage Today | Customer Journey & Customer Experience | Scoop.it
All corporate buildings and retailers want to create a good atmosphere for visitors. Digital signage can help create these environments, and it can tap into a deeper level: the customer's emotions.
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Is Customer Experience in B2B Affecting Your Revenue? | CustomerThink

Is Customer Experience in B2B Affecting Your Revenue? | CustomerThink | Customer Journey & Customer Experience | Scoop.it
The most significant business component of any startup in the B2B, customer experience is the most valued element which many of the manufacturing brands and SaaS most of the times miss. Even though the majority of the times, the customer experience might directly affect the sales and revenue, a more first-hand sales initially and the future of those which can be connected directly might be disrupted.
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3 Principles Disney Uses to Enhance Customer Experience - SPONSOR CONTENT FROM DISNEY INSTITUTE

Sponsor Content from Disney Institute.
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Customer experience journeys without emotion built into it will make companies cry in the end. | CustomerThink

Customer experience journeys without emotion built into it will make companies cry in the end. | CustomerThink | Customer Journey & Customer Experience | Scoop.it
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Has Apple Lost Touch With Its Customers? | CustomerThink

Has Apple Lost Touch With Its Customers? | CustomerThink | Customer Journey & Customer Experience | Scoop.it
But with its recent missteps in its handling of iPhone battery issues, one has to wonder: has Apple lost touch with its customer base?
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4 Myths About Chat Support. AI to the Rescue? | CustomerThink

4 Myths About Chat Support. AI to the Rescue? | CustomerThink | Customer Journey & Customer Experience | Scoop.it
A big reason chat has taken hold in the market (setting aside customer preference) is that it promises reduced cost per contact because agents can handle multiple chats concurrently. For the purpose of this article, when I say “chat” I’m referring to all live messaging channels including Facebook Messenger and SMS.
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5 Ways to Capture Customer Feedback in Physical Locations | CustomerThink

5 Ways to Capture Customer Feedback in Physical Locations | CustomerThink | Customer Journey & Customer Experience | Scoop.it
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5 Tips for Retail Brands Trying to Get More Personal With Their Customers

5 Tips for Retail Brands Trying to Get More Personal With Their Customers | Customer Journey & Customer Experience | Scoop.it
Because so few of them are doing it right.
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