Customer Innovation
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Customer Innovation
Innovation for customers, with customers, and by customers
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Why Amazon and Jetblue Give Refunds, No Questions Asked

Why Amazon and Jetblue Give Refunds, No Questions Asked | Customer Innovation | Scoop.it
For about two decades now, beginning roughly with the appearance of the Worldwide Web in the 1990’s, a fierce competitive battle has raged around delivering a better individual customer experience, one customer at a time. In most industries today all the high ground has been taken, and few companies can distinguish themselves any more simply by treating different customers differently, or by remembering individual customer preferences from transaction to transaction. In the competitive battle to
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Secrets To UNBEATABLE Customer Experience

FULL blog here: ╚►http://bit.ly/2t3uKEx This is How To Nail Customer Experience (iQ4) CONNECT HERE: https://twitter.com/B2Spirit_TT
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60 Second Success Stories: Disruptive War Gaming

Industry disruptions, almost by definition, are extremely hard to anticipate. But not impossible. Expanding on the strategic planning methodologies o
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Building Innovation Lab Capabilities

Building Innovation Lab Capabilities | Customer Innovation | Scoop.it
10 Key Enabling Factors for Initiative Leaders Good news friends: Innovation capacity building is back…Innovation Labs are back! Different but back! Whether you choose to call them Innovation Hubs,
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Definitive Worldwide Proof: Customer-Centricity Monetizes! | CustomerThink

Definitive Worldwide Proof: Customer-Centricity Monetizes! | CustomerThink | Customer Innovation | Scoop.it
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20 Influential Chief Digital Officers

20 Influential Chief Digital Officers | Customer Innovation | Scoop.it
As digital transformation becomes increasingly important, the Chief Digital Officer role is gaining prominence and attention.

A Harvard Business Review article summarizes challenges that companies face when undertaking digital transformation. Most importantly, digital change is fundamentally a business shift although technology is a key enabler. This combination of technology and business places Chief Digital Officers in a unique position.
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Making Customers Compete for Your Firm

Making Customers Compete for Your Firm | Customer Innovation | Scoop.it
Innovation contests can yield highly valuable ideas when designed in a way that stimulates customer creativity.
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Co-Creating the Future of Banking with Customers

Co-Creating the Future of Banking with Customers | Customer Innovation | Scoop.it
Ross Dawson directed my attention to the Commonwealth Bank IdeaBank designed to include Commonwealth’s customers in designing the future of their bank: “We know the ideas that will shape the future...
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Human Centric Innovation in Action【Fujitsu Forum 2015】

In the Hyperconnected World, everything is connected through networks. In this new era, Fujitsu believes we can contribute to business growth and solving ...
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How Customer Jobs, Journeys and Decisions are Reinventing Experience Design | CustomerThink

How Customer Jobs, Journeys and Decisions are Reinventing Experience Design | CustomerThink | Customer Innovation | Scoop.it
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How to Start ‘Riffing’ – 9 Pointers for Co-creation | Innovation Management

How to Start ‘Riffing’ – 9 Pointers for Co-creation | Innovation Management | Customer Innovation | Scoop.it
Imagine you are in front of an audience, drawing. You are holding a pen. Waiting for your partner to finish drawing a line. Then you are supposed to add a line. Building towards something.
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How We Designed the New Salesforce At Scale

How We Designed the New Salesforce At Scale | Customer Innovation | Scoop.it
Lightning Experience is Salesforce’s most beautiful product. But being beautiful isn’t enough. We’re an enterprise company that recognizes the world has changed, and good design isn’t just for consumer companies. That’s why this new desktop user experience is also the best design work we’ve ever
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Airbus Leverages Big Data to Improve Customer Experience

Jun.27 -- Leonard Lee, vice president and head of new business models and services at Airbus Group, discusses the company's new growth areas, why they'r
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China 2017 - Visions of Digital Creativity

http://www.weforum.org/ Explore with media artist Daito Manabe how new reality-bending technologies will shift the digital landscape. Speaker: Daito Manabe
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Finding Strength in Weak Signals

Finding Strength in Weak Signals | Customer Innovation | Scoop.it
There is no doubt that there have been great strides made when it comes to measuring the impact of customer experience activities across the
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Using consumer neuroscience methods to understand the power of emotions

Using consumer neuroscience methods to understand the power of emotions | Customer Innovation | Scoop.it
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The New Science of Customer Emotions

The New Science of Customer Emotions | Customer Innovation | Scoop.it
er segments, same-store sales growth accelerated more than threefold.

Given the enormous opportunity to create new value, companies
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Incorporating behavioural economics thinking into market research

Incorporating behavioural economics thinking into market research | Customer Innovation | Scoop.it
The market research industry has, at least in broad terms, struggled to apply the thinking from behavioural economics in its everyday work. This article summarises behavioural economics, demonstrates why it should be considered a fundamental approach relevant to researchers in all sectors, and finally identifies a simple method for incorporating its thinking into tackling the biggest question in research – WHY?Behavioural EconomicsBehavioural economics combines psychology and economics to unders
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It has a place in more than research and insight - in designing and delivering experiences (which, effectively, is all that a business does - knowingly or otherwise ;)

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Customer engagement and moments of truth

Customer engagement and moments of truth | Customer Innovation | Scoop.it
Moments of truth are the make-or-break moments your customers have with your brand. And they're the key to customer engagement and customer satisfaction, says Denis Pombriant.
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Winter ’16: Get ready for a new kind of customer success

With the Winter '16 release, we have reimagined the Salesforce experience. Now, you can create 1-to-1 customer experiences, sell smarter, and go faster than ...
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Which Is Sexier, Data or Customer Experience

Which Is Sexier, Data or Customer Experience | Customer Innovation | Scoop.it
Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.
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