Customer Experience Mapping
1.0K views | +2 today
Follow
Customer Experience Mapping
Great articles about Customer Experience Mapping
Your new post is loading...
Your new post is loading...
Scooped by Rodrigo Campos Paiva
Scoop.it!

The Anatomy of an Experience Map - Adaptive Path

The Anatomy of an Experience Map - Adaptive Path | Customer Experience Mapping | Scoop.it

Um texto muito bom do Chris Risdon sobre a estrutura de Experience Maps. Ele comenta um case antigo da nForms e apresenta um case da Rail Europe.

more...
No comment yet.
Scooped by Rodrigo Campos Paiva
Scoop.it!

Customer Journey Map - the Top 10 Requirements - Heart of the Customer

Customer Journey Map - the Top 10 Requirements - Heart of the Customer | Customer Experience Mapping | Scoop.it
A great customer experience journey map includes your customer's perspective, segments, customer goals, emotions, touch points, and your brand promise.
more...
No comment yet.
Scooped by Rodrigo Campos Paiva
Scoop.it!

customer experience journey maps | vinícius vidal

customer experience journey maps | vinícius vidal | Customer Experience Mapping | Scoop.it
customer experience journey maps. Posted on 07/12/2011 by Vinícius. essa é boa, já cheguei a fazer algo próximo disso quando estava na colmeia, mas nunca foi empacotadinho e bem resolvido como os exemplos.
more...
No comment yet.
Scooped by Rodrigo Campos Paiva
Scoop.it!

The Value of Customer Journey Maps: A UX Designer’s Personal Journey :: UXmatters

The Value of Customer Journey Maps: A UX Designer’s Personal Journey :: UXmatters | Customer Experience Mapping | Scoop.it
more...
No comment yet.
Scooped by Rodrigo Campos Paiva
Scoop.it!

Improving the Starbucks Experience « Little Springs Design. 2001 – 2010.

Improving the Starbucks Experience « Little Springs Design. 2001 – 2010. | Customer Experience Mapping | Scoop.it

Um estudo para mapear e melhorar a experiência dos consumidores da Starbucks com uma ilustração sintetizando a jornada do usuário.

more...
No comment yet.
Scooped by Rodrigo Campos Paiva
Scoop.it!

Midwest UX '12: Mapping the Experience

Midwest UX '12: Mapping the Experience | Customer Experience Mapping | Scoop.it
As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find
more...
No comment yet.
Scooped by Rodrigo Campos Paiva
Scoop.it!

Customer Development

Customer Discovery: Testes das hipóteses de mercado e entendimento dos problemas dos clientes pelos fundadores, checando se o produto proposto atende essas necessidades de forma satisfatória. Busca responder a questão: os clientes .....
more...
No comment yet.
Scooped by Rodrigo Campos Paiva
Scoop.it!

Afinal, quem é o Cliente?

Esta metodologia, denominada “Customer Experience Mapping”, ou “Mapeamento da Experiência do Consumidor”, pode ser muito útil especialmente para empresas prestadoras de serviço, como agências de evento, ...
more...
No comment yet.
Scooped by Rodrigo Campos Paiva
Scoop.it!

Example customer experience map | Those pesky users

Example customer experience map | Those pesky users | Customer Experience Mapping | Scoop.it
A practical example of experience mapping for UX strategy, including digital and real world interactions across multiple dimensions.
more...
No comment yet.
Scooped by Rodrigo Campos Paiva
Scoop.it!

Experience Mapping – a useful tool to gain customer insights | Antrops blogg

Experience Mapping – a useful tool to gain customer insights | Antrops blogg | Customer Experience Mapping | Scoop.it
Recently, I have been working in a couple of projects whose goal was to gain deep understanding of customers using a particular service.
more...
No comment yet.
Scooped by Rodrigo Campos Paiva
Scoop.it!

Taking A Customer From Like To Love: The UX Of Long-Term Relationships - Smashing UX Design

Taking A Customer From Like To Love: The UX Of Long-Term Relationships - Smashing UX Design | Customer Experience Mapping | Scoop.it
"What do you mean improve? I charged him correctly didn't I?". My manager looked at me disappointed. "Yes, Des, you charged him correctly. But a vending machine can do that too.
more...
No comment yet.