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B2B Meets C In New Starwood Loyalty Program 09/05/2014

B2B Meets C In New Starwood Loyalty Program 09/05/2014 | Marketer's Toolkit | Scoop.it
B2B Meets C In New Starwood Loyalty Program - 09/05/2014
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Good stats

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Value-based pricing: Fair or foul? | MyCustomer

Value-based pricing: Fair or foul? | MyCustomer | Marketer's Toolkit | Scoop.it
Is tailoring price according to customer a fair economic model or morally dubious?
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The curious thing is that a number of studies show that the relationships built through frequent flyer programmes increase revenues by significantly more than those available through yield management; by 6-14% of the average fare paid.

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The Future Of Customer Experience: Culture, Data, And Technology

The Future Of Customer Experience: Culture, Data, And Technology | Marketer's Toolkit | Scoop.it
Tim Minahan, Chief Marketing Officer for SAP Cloud, discusses his view on how new expectations for customer experience is driving the future of business.
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75 Resources for Writing Incredible Copy that Converts

75 Resources for Writing Incredible Copy that Converts | Marketer's Toolkit | Scoop.it
This resource guide provides links that will give you a strong foundation for writing great web copy. In order to write effective web copy, it’s necessary to understand the principles of copywriting as a discipline.
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Companies Build Consumer Brand Loyalty Through Simple Birthday Greetings and Special Incentives, New Fulcrum Survey Reveals—87 Percent of Consumers Report Increased Brand Loyalty

Companies Build Consumer Brand Loyalty Through Simple Birthday Greetings and Special Incentives, New Fulcrum Survey Reveals—87 Percent of Consumers Report Increased Brand Loyalty | Marketer's Toolkit | Scoop.it
Companies seeking to get closer to their customers simply need to remember and acknowledge their birthdays according to the latest online survey conducted by analytics and marketing technology provider Fulcrum.
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