Customer Experience and eMarketing
8 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Felix Reyes
Scoop.it!

YouTube Reaches Bigger Audience Than Prime Time TV

YouTube Reaches Bigger Audience Than Prime Time TV | Customer Experience and eMarketing | Scoop.it
In its annual Brandcast event, YouTube confirmed that it reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined.
more...
No comment yet.
Scooped by Felix Reyes
Scoop.it!

5 Customer-Alignment Myths That 2015 Will Bust | CustomerThink

5 Customer-Alignment Myths That 2015 Will Bust | CustomerThink | Customer Experience and eMarketing | Scoop.it
Felix Reyes's insight:

The 5 Miths that will bust are :

1 CX is only for big companies

2 We need more leads not better experiences

3 We know our customers’ journey

4 We just need a better content strategy

5 Technology gives us a 360 view of the customer

more...
No comment yet.
Scooped by Felix Reyes
Scoop.it!

La digitalisation dans l’assurance : et si c’était aujourd’hui ?

La digitalisation dans l’assurance : et si c’était aujourd’hui ? | Customer Experience and eMarketing | Scoop.it
Par exemple, alors que 70 % des Français déclarent que le canal mobile est primordial pour leur relation avec leur banque, on constate qu’un...
Felix Reyes's insight:

Flashback

more...
No comment yet.
Scooped by Felix Reyes
Scoop.it!

Quoi de neuf dans les comportements des acheteurs B2B ? - Le blog de la relation client

Quoi de neuf dans les comportements des acheteurs B2B ? - Le blog de la relation client | Customer Experience and eMarketing | Scoop.it
Les acheteurs B2B commencent de plus en plus souvent leur parcours d'achat par une recherche en ligne et veulent des contenus qui éclairent leur décision.
more...
No comment yet.
Scooped by Felix Reyes
Scoop.it!

CX Journey™: 18 Reasons to Map Customer Journeys

CX Journey™: 18 Reasons to Map Customer Journeys | Customer Experience and eMarketing | Scoop.it
In today's post, I share 18 ways that you can benefit from mapping the customer journey. Have I missed any? I look forward to your thoughts!
Felix Reyes's insight:

ACEMIS conseil in Paris and in Luxembourg helps you build your customer journey maps.

www.acemis.fr

more...
No comment yet.
Scooped by Felix Reyes
Scoop.it!

Consumer shopping habits influence B2B buying behaviour - Computer Business Review

Consumer shopping habits influence B2B buying behaviour - Computer Business Review | Customer Experience and eMarketing | Scoop.it
Study finds B2B Suppliers are investing in e-commerce to deliver better purchasing experience for business buyers.
Felix Reyes's insight:

This is an obvious reality that B2B companies are neglecting and a big opportunity for small players to differentiate.

more...
No comment yet.
Rescooped by Felix Reyes from Public Relations & Social Marketing Insight
Scoop.it!

6 Ways to Measure B2B Content Marketing Performance

6 Ways to Measure B2B Content Marketing Performance | Customer Experience and eMarketing | Scoop.it
Find out how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership, and engagement.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 11, 2014 10:00 AM

The Content Marketing Institute shares valuable advice on measuring your social impact and social media ROI.

Scooped by Felix Reyes
Scoop.it!

B2B Customer Experience - Infographic - Accenture

B2B Customer Experience - Infographic - Accenture | Customer Experience and eMarketing | Scoop.it
View this infographic to find out how B2B companies can change their approach to customer experience and start “playing to win” by learning from the masters.
more...
No comment yet.
Scooped by Felix Reyes
Scoop.it!

TV Sized Football Audiences on YouTube for UEFA Euro 2016

TV Sized Football Audiences on YouTube for UEFA Euro 2016 | Customer Experience and eMarketing | Scoop.it
As the Euro 2016 tournament kicks off, a new report from Tubular confirms how fans of football are turning to YouTube in their millions to catch the latest football-related content.
more...
No comment yet.
Scooped by Felix Reyes
Scoop.it!

Une chaîne complexe qui se modernise

Une chaîne complexe qui se modernise | Customer Experience and eMarketing | Scoop.it
Compagnies & Bancassureurs : Guidés par des objectifs de qualité de services et d'optimisation de leurs... - Sujets liés Axa France, Incendie, Accidents et Risques Divers (IARD), Gestion de sinistres, Axa - Presse en ligne Argus de l'Assurance
Felix Reyes's insight:

Les agents généraux et les gestionnaires de sinistres sont destinés à se consacrer à la relation client

more...
No comment yet.
Scooped by Felix Reyes
Scoop.it!

FINCHANNEL.com - B2B Suppliers Are Investing in E-Commerce to Deliver Better Purchasing Experience for Business Buyers

FINCHANNEL.com - B2B Suppliers Are Investing in E-Commerce to Deliver Better Purchasing Experience for Business Buyers | Customer Experience and eMarketing | Scoop.it
technologies
more...
No comment yet.
Scooped by Felix Reyes
Scoop.it!

Keeping Up with B2C: How B2B Suppliers Keep Customers Happy

Keeping Up with B2C: How B2B Suppliers Keep Customers Happy | Customer Experience and eMarketing | Scoop.it
We're quickly reaching a tipping point, with the majority of B2B buyers expecting that more than half of their purchases will be made through websites in three y
Felix Reyes's insight:

The thing is, th shift is happining at lightspeed!  B2B consumers expect the same level of Cx than in B2C

more...
No comment yet.
Scooped by Felix Reyes
Scoop.it!

2014 Customer Experience Excellence Award

2014 Customer Experience Excellence Award | Customer Experience and eMarketing | Scoop.it
Congratulations to the following companies that are winners of the 2014 Temkin Group Customer Experience Excellence (CxE) Award: Dell, EMC, and Touchpoint Support Services  In addition to the winne...
more...
No comment yet.
Scooped by Felix Reyes
Scoop.it!

Building the B2B Omni-channel Commerce Platform of the Future - Accenture

Building the B2B Omni-channel Commerce Platform of the Future - Accenture | Customer Experience and eMarketing | Scoop.it
B2B Buyer Expectations are Driving Sellers to Deliver Fully Functional Omni-Channel Experiences.
Felix Reyes's insight:

A tendency to provide the same quality of customer experience in B2B as in B2C, because at the end of the day you're still selling to people. We're driving fast towards the Business 2 People (B2P) era

more...
No comment yet.
Scooped by Felix Reyes
Scoop.it!

Rapport mondial 2014 sur le secteur Assurance (WIR) | Article

Rapport mondial 2014 sur le secteur Assurance (WIR) | Article | Customer Experience and eMarketing | Scoop.it
World Insurance Report 2014 from Capgemini and Efma finds digital maturity is strongly correlated to profitability and efficiency.
Felix Reyes's insight:

In 2013 the agents were still the preferred front line by the clients but far from the more profitable (Digital channel)

more...
No comment yet.
Scooped by Felix Reyes
Scoop.it!

7 Ways to Mystery Shop your B2B Experience - Business 2 Community

7 Ways to Mystery Shop your B2B Experience - Business 2 Community | Customer Experience and eMarketing | Scoop.it
Is mystery shopping a business-to-business (B2B) organization possible? The short answer is yes. The long answer is it’s possible, but not easy. Traditional mystery shopping in the business-to-cons…
more...
No comment yet.
Scooped by Felix Reyes
Scoop.it!

5 Ways B2B Companies Can Get Smarter About Social Media - Business 2 Community

5 Ways B2B Companies Can Get Smarter About Social Media - Business 2 Community | Customer Experience and eMarketing | Scoop.it
Some people believe we only use 10% of our brain’s capacity. Whether we actually do (or not) is beside the point. It’s a good analogy for how B2B companies are using social media – merely scrat…
more...
No comment yet.