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6 Elements Of Remarkable Storytelling

6 Elements Of Remarkable Storytelling | Customer experience | Scoop.it

What’s interesting is that it’s these same elements of storytelling that capture and enrapture audiences of companies with which I work today.


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donhornsby's curator insight, July 7, 2015 10:13 AM

At it's essence, Social Media is really the art of storytelling. This is a great article that gives the structure of what makes a great story.

 

(From the article): Understanding how storytelling can payoff can be a challenge. But if I’ve learned anything from those who’ve successfully gone before me, whether it’s my family lineage or marketers who I greatly respect, it’s that it takes effort, attention and dedication to tell a  remarkable story.

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Emotional Imprints Drive Customer Loyalty and Satisfaction | Loyalty360.org

Emotional Imprints Drive Customer Loyalty and Satisfaction | Loyalty360.org | Customer experience | Scoop.it
To be successful, businesses need to deliver product and service experiences that are both highly satisfying and memorable, and leave emotional imprints that render customer experiences memorable.
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Amazon is reportedly opening a physical store. Here’s what that could reveal about the future of retail.

Amazon is reportedly opening a physical store. Here’s what that could reveal about the future of retail. | Customer experience | Scoop.it
It's perhaps the most vivid example yet that retailers believe an "omnichannel" strategy is critical to winning today's shoppers.
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Inside Ryanair: The truth about the airline's customer service department - Irish Independent

Inside Ryanair: The truth about the airline's customer service department - Irish Independent | Customer experience | Scoop.it
Irish Independent Inside Ryanair: The truth about the airline's customer service department Irish Independent The past year has seen Ryanair attempt a Damascene conversion when it comes to customer care.
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Four ways Vail Resorts creates epic customer experiences | SAS

Four ways Vail Resorts creates epic customer experiences | SAS | Customer experience | Scoop.it
Vail Resorts is a coveted vacation spot, and a social media titan? Find out how the resort gained 35 million social media impressions.
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Forget Customer Service, Think Customer Wowing

Forget Customer Service, Think Customer Wowing | Customer experience | Scoop.it
If you want to create life-long clients, you need to impress people right from the start.
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Marketers Should Think of Omnichannel as an Opportunity, Not a Challenge

Marketers Should Think of Omnichannel as an Opportunity, Not a Challenge | Customer experience | Scoop.it
Omnichannel experiences aren’t something we should think applies to certain segments alone. Everyone deserves and expects omnichannel experiences.
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Omnichannel strategy helps Thomas Cook post a rise in underlying profits

Omnichannel strategy helps Thomas Cook post a rise in underlying profits | Customer experience | Scoop.it
Omni-channel strategy helps Thomas Cook post a rise in underlying profits - http://t.co/Ed6hV4s0VA #thomascook #profits #omnichannel
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Customer Focus: The blueprint for an excellent customer experience - Business Reporter

Customer Focus: The blueprint for an excellent customer experience - Business Reporter | Customer experience | Scoop.it
Business Reporter Customer Focus: The blueprint for an excellent customer experience Business Reporter Customer experience is the sum of all experiences and interactions that a person has with any one business or brand, over the grand total time of...
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How do you define customer experience?
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The Secrets To Amazon’s Wall St.: Defying Customer Experience Strategy

The Secrets To Amazon’s Wall St.: Defying Customer Experience Strategy | Customer experience | Scoop.it
Do financial service companies have the desire to emulate the amazon experience? http://t.co/LjcvbRGUK7
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http://www.businessinsider.com/amazons-letter-to-shareholders-2013-4
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2014 Internet Trends Shaping Tomorrow’s Customer Experiences [SLIDESHARE]

2014 Internet Trends Shaping Tomorrow’s Customer Experiences [SLIDESHARE] | Customer experience | Scoop.it
The Slideshare below is a comprehensive compendium of trends provided by KPCB International and well worth a more detailed investigation but here are some key points that piqued interest on first viewing in the context of how digital shapes customer experience
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Playing for keeps: How insurers can win customers, one at a time

Playing for keeps: How insurers can win customers, one at a time | Customer experience | Scoop.it
Carriers have long focused on products, not customers. How can they create brand-defining customer experiences? (Why are #insurance carriers struggling to improve the customer experience?
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Why The Rise Of Amazon Means The End Of Wal-Mart

Why The Rise Of Amazon Means The End Of Wal-Mart | Customer experience | Scoop.it
those that adapt survive and thrive, feeding on the best parts of those that run out of ways to react and end up perishing.
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What is Digital Business Transformation? - Avanade Insights

What is Digital Business Transformation? - Avanade Insights | Customer experience | Scoop.it
Digital business transformation is being driven by the consumer in all of us and can drive both loyalty and significantly reduce costs for organizations.
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What do banks need to know about customer experience in the mobile-first era? - Creative Virtual

What do banks need to know about customer experience in the mobile-first era? - Creative Virtual | Customer experience | Scoop.it
By Courtney Schreier, Marketing Manager, Americas Last month, Mark Schwanhausser, Director, Omnichannel Financial Services at Javelin Strategy & Research and Richard Simons, CEO of Creative Virtual USA sat down to discuss how changes in technology...
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How Social Intelligence Can Drive Customer Experience | Future CX

How Social Intelligence Can Drive Customer Experience | Future CX | Customer experience | Scoop.it
I recently had the opportunity to review the Forrester Research report entitled, “Defining Social Intelligence.” In this recent report, researcher.. (Can social intelligence drive customer experience?
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The New Rules of Customer Engagement

Goodbye, customer touch-points. Hello, ongoing, meaningful contact that actually drives revenue. Here's what you need to know to be more engaging right now.
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CX Journey™: Why is Customer Experience a Journey?

CX Journey™: Why is Customer Experience a Journey? | Customer experience | Scoop.it
Customer experience is a journey, not a destination. Ever wonder why? ...“Destination” means to me that there’s an endpoint; you’ve arrived, and it’s over. I don’t believe we ever want to rest on our laurels and be satisfied that we’re delivering the best experience possible. Customer needs and expectations evolve over time – so must our efforts to deliver a great experience. When we engage with customers (or, when they engage with us), we are (hopefully) engaging for the long-term, developing a relationship. We want customer relationships, not just customer transactions. And relationships take time and work, every day; the focus and the desire to keep the relationship alive and strong should never stop because, when it does, the relationship will end. That never-ending focus – that’s the journey....
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Customer Service Fail: United's Apology Letter - SmarterTravel.com

Customer Service Fail: United's Apology Letter - SmarterTravel.com | Customer experience | Scoop.it
Customer Service Fail: United's Apology Letter: http://t.co/9ifNsrtOoR
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Study: Burberry & Gucci have the most advanced omnichannel strategies in luxury

Study: Burberry & Gucci have the most advanced omnichannel strategies in luxury | Customer experience | Scoop.it
You go, Gucci and Burberry.(When it comes to luxury brands, Burberry and Gucci are at the front of the pack: http://t.co/ZJGn1Scv9X http://t.co/qRWrXykZ9A)...
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Giving the option to post an online purchase from a nearby store can help clear inventory from slower-moving locations and get the product in the customer's hands faster.
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UK retailers lagging behind in omnichannel | News | Marketing Week

UK retailers lagging behind in omnichannel | News | Marketing Week | Customer experience | Scoop.it
Retailers’ ‘narrow’ focus on click and collect holding back ecommerce growth, finds report.
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How Social Media Impacts Customer Service

How Social Media Impacts Customer Service | Customer experience | Scoop.it
There are so many moving parts to a strong customer service strategy, it’s easy overlook the benefits of social media. But do so at your own peril. In today’s world, a presence on social media is as important as having a toll-free phone number.
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Dealing with the Reality and Myths of Omnichannel - CMSWire

Dealing with the Reality and Myths of Omnichannel - CMSWire | Customer experience | Scoop.it
Dealing with the Reality and Myths of Omnichannel CMSWire If you sell stuff in your and your partners' stores and via e-commerce, you have probably heard today's buzzword — “omnichannel” — meaning that your customers should be able to use any part...
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Customers Agree: Bank of America Needs Better Customer Service - Motley Fool

Customers Agree: Bank of America Needs Better Customer Service - Motley Fool | Customer experience | Scoop.it
Customers Agree: Bank of America Needs Better Customer Service Motley Fool It's been a while since there has been an opinion poll noting how awful Bank of America Corp (NYSE: BAC ) performs when it comes to customer service.
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