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Les 5 grandes tendances du marketing numérique en 2014 : Mobile First !

Les 5 grandes tendances du marketing numérique en 2014 : Mobile First ! | Customer Experience | Scoop.it

Les ventes de smartphones et de tablettes continueront d'enregistrer une forte progression, qui les amènera au centre du paysage multiplateformes et multiécrans.


Via Bertrand Jonquois
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Bertrand Jonquois's curator insight, January 6, 2014 4:16 AM

Mobiles et tablettes deviennent les écrans centraux

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Intel killed its internet TV project because it couldn't make content deals | TheVerge.com

Intel killed its internet TV project because it couldn't make content deals | TheVerge.com | Customer Experience | Scoop.it
Intel spent much of the last year talking up its ambitious plan to launch an internet TV service — but its grand plans eventually fell by the wayside.Now, we're hearing why: new CEO Brian Krzanich told Recode that Intel's plans went up in smoke because it wasn't able to get the content it needed. "When you go and play with the content guys, it's all about volume," said Krzanich. "and we come at it with no background, no experience, no volume. We were ramping from virtually zero."Verizon has been rumored to be the front-runner to purchase Intel's failed venture, and Krzanich's quotes make it sound like they'd be a natural match for what Intel has developed thus far. "What we've said is we are out looking for a partner that can help us scale that volume at a much quicker rate," he said.Verizon already has extensive relationships with content providers for its cable services — the hardware that Intel's been building could eventually power Verizon's content network if the deal comes to pass. Krzanich still sounds proud of that hardware, saying that Intel build a "great device" with "great technology."Click headline to read more--
Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Collaboration in the iPad Classroom

“ Looking for ways that your students can work collaboratively in the classroom? These apps are made for just that purpose, so take a look to see how you can fost”
Via Tamsyn Smith, Juergen Wagner
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The Six Biggest Trends In Social That Will Blow Your Mind

The Six Biggest Trends In Social That Will Blow Your Mind | Customer Experience | Scoop.it
“ Eric Tung looks at six social media Macro-Trends that will affect marketing and society in general overt the next 5-10 years.”
Via Alexandre Guapyassu
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The Internet of Soda: Why Coca-Cola Has Stockpiled 16 Million Network IDs | Wired Enterprise | Wired.com

The Internet of Soda: Why Coca-Cola Has Stockpiled 16 Million Network IDs | Wired Enterprise | Wired.com | Customer Experience | Scoop.it
Ever used one of those Burger King soda fountains that lets you create your own drink? It’s actually the brainchild of the Coca-Cola company, and it’s connected to the internet.
They’re known as Freestyle machines. You’ll find more than 2,000 of them inside the world’s Burger Kings, and many other restaurants and movie theaters throughout the United States and the United Kingdom have them as well. They’re all connected to the internet, so that Coca-Cola can track what drinks people are making and how often.That’s one reason Coca-Cola now owns 16 million unique network identifiers usually reserved for Wi-Fi cards and other networking equipment. This week, many people were surprised to learn that a soda company controls that many network IDs, with the geeks at Slashdot, a popular online hangout for techies, launching an epic discussion about what the company would do with all those addresses. But we already know a bit about Coke’s plans, and as we approach “The Internet of Things,” the fact of the matter is that this sort of network ID grab is par for the course.Coca-Cola’s network ID stash isn’t that unusual, according to John Matherly, the man behind Shodan, a search engine for The Internet of Things — the ever-growing array of devices that tap into our global network. First off, Coca-Cola has owned these identifiers since at least 2010. And while 16 million may sound like a lot, it’s actually the smallest number of these unique identifiers you can reserve at one time.Coca-Colla did not respond to a request for an interview about its Internet of Thing ambitions. But in all likelihood, these addresses are already being used in the company’s Freestyle machines as well as the internet-connected vending machines it’s testing in Texas. That said, the decision to secure a block of addresses en masse may hint at even larger online ambitions for the company.Click headline to read more--

Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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