Customer Experience Alignment
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The Power of Multi-Channel Digital Marketing Campaign (Infographic)

The Power of Multi-Channel Digital Marketing Campaign (Infographic) | Customer Experience Alignment | Scoop.it
This infographic provides a comprehensive rundown on what multi-channel digital marketing can do and how it can benefit your business. (No one #socialmedia channel should have all the power!
CoreBlue LLC's insight:

Comprehensive omni-channel in a single page! #digital #omni 

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What Marketing Executives Say About Content Targeting

What Marketing Executives Say About Content Targeting | Customer Experience Alignment | Scoop.it

A new study shows that most marketers believe they should be producing smaller amounts of more researched content.


Via Kamal Bennani
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Customer Experience Supervisor - Banana Republic - San Francisco Center

Customer Experience Supervisor - Banana Republic - San Francisco Center | Customer Experience Alignment | Scoop.it
GENERAL SUMMARY:  As a member of the Banana Republic field leadership team, the Customer Experience Supervisor (CES) is responsible for supporting the GM and CEM in managing all aspects of their store’s business, including training Brand...
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5 Reasons It’s Time To Hire A New Digital Marketing Agency

5 Reasons It’s Time To Hire A New Digital Marketing Agency | Customer Experience Alignment | Scoop.it
Digital marketing has evolved tremendously over the years and now virtually every aspect of an online marketing campaign is measurable. This makes it very easy to pinpoint good spend as well as waste…

Via Thomas Faltin
CoreBlue LLC's insight:

Time to rethink agency strategy #cmo #cio http://www.business2community.com/digital-marketing/5-reasons-time-hire-new-digital-marketing-agency-0979297#!bGFswT

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SaaS puts the CMO in the driver's seat - ZDNet

SaaS puts the CMO in the driver's seat - ZDNet | Customer Experience Alignment | Scoop.it
SaaS puts the CMO in the driver's seat
ZDNet
Australian active-wear company Lorna Jane has entered the US market and is competing with industry giants such as Lululemon Athletica.
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How to leverage in-store technology to locate customers on the path to purchase

How to leverage in-store technology to locate customers on the path to purchase | Customer Experience Alignment | Scoop.it
Listening to what customers want and where they are on the path to purchase allows marketers to create a positive customer experience. Here's how digital in-store technology can help.
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Building a successful CMO–CIO relationship - gulfnews.com

Building a successful CMO–CIO relationship - gulfnews.com | Customer Experience Alignment | Scoop.it
Building a successful CMO–CIO relationship gulfnews.com Data-driven decision making is an imperative for the CMO; they need to drive the pervasive use of technology in marketing, raise analytical IQs across all marketing roles, and champion...
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Using Your Touchpoint Map as a Customer Experience & Brand Standards Training Tool | Touchpoint Dashboard

Using Your Touchpoint Map as a Customer Experience & Brand Standards Training Tool | Touchpoint Dashboard | Customer Experience Alignment | Scoop.it
Using Your Touchpoint Map as a Customer Experience & #Brand Standards Training Tool | http://t.co/3LbhYAlrty #journeymap
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CMO Survey: Marketing Analytics are a Waste of Money - CMSWire

CMO Survey: Marketing Analytics are a Waste of Money
CMSWire
Those are two of the findings from this month's CMO Survey, the bi-annual report by Duke University, the American Marketing Association (AMA) and McKinsey & Company.
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Yes CIO, You Will Soon Be Dead By @Bhunstable

Yes CIO, You Will Soon Be Dead By @Bhunstable | Customer Experience Alignment | Scoop.it
We all saw it coming a mile away. For the past 20+ years, information technology has been revolutionizing the way companies do business.
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CX Journey™: B2B Customer Experience Management Best Practices

CX Journey™: B2B Customer Experience Management Best Practices | Customer Experience Alignment | Scoop.it
In today's post, I take a look at ClearAction's 4th Annual B2B CEM Best Practices Study and pull out some interesting nuggets and findings.
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New Year, new CIO role?

New Year, new CIO role? | Customer Experience Alignment | Scoop.it
According to the Institute of Leadership and Management 19% of UK workers plan to leave their jobs in 2014. And the start of the New Year is a popular time to start the search for a new role. It is...
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The CMO Survey - February 2014

Social Media Increasingly Dominant in Marketing, Returns Difficult to Assess DURHAM, N.C. -- Marketers will dramatically increase their budgets for social me...
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10 Digital Marketing Rules You Should Break (Explained with Memes) - Search Engine People (blog)

10 Digital Marketing Rules You Should Break (Explained with Memes) - Search Engine People (blog) | Customer Experience Alignment | Scoop.it
10 Digital Marketing Rules You Should Break (Explained with Memes)
Search Engine People (blog)
The digital marketing space is evolving quickly; marketing tactics grow and die with every new internet fad.
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Redefining Customer Experience with Mobile - Business 2 Community

Redefining Customer Experience with Mobile - Business 2 Community | Customer Experience Alignment | Scoop.it
Redefining Customer Experience with Mobile
Business 2 Community
Female Millenials in Australia: Snapchat, YouTube, Tumbler, Instagram, WhatsApp.
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CIOs Must Learn to 'Dance' With Other C-suite Executives - CIO

CIOs Must Learn to 'Dance' With Other C-suite Executives - CIO | Customer Experience Alignment | Scoop.it
CIOs Must Learn to 'Dance' With Other C-suite Executives
CIO
In actual dollars, the CMO's tech budget is growing while the CIO's budget remains largely flat. Unfortunately for CIOs, many business leaders don't think much of IT.
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Who's Responsible for Building a Digital Business? - CIO Insight

Who's Responsible for Building a Digital Business? - CIO Insight | Customer Experience Alignment | Scoop.it
CIO Insight
Who's Responsible for Building a Digital Business?
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Adobe: We’re Making ‘Outsize’ Investments In Video, Mobile

Adobe: We’re Making ‘Outsize’ Investments In Video, Mobile | Customer Experience Alignment | Scoop.it
Our SVP of #digitalmarketing @BradRencher sat down with @AdExchange to talk @AdobeCampaign, investments and more: http://t.co/zJ0tynYMix
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CMO Optimism, Confidence, And Company Growth Strategies - Forbes

CMO Optimism, Confidence, And Company Growth Strategies - Forbes | Customer Experience Alignment | Scoop.it
CMO Optimism, Confidence, And Company Growth Strategies
Forbes
Results from the February 2014 edition of The CMO Survey, a biannual survey of marketing leaders, offer strong evidence that markets are on solid footing.
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Improving the Customer Experience - No Jitter

Improving the Customer Experience - No Jitter | Customer Experience Alignment | Scoop.it
Improving the Customer Experience No Jitter But like the Bring-Your-Own movement, there's an issue for the contact center that touches on developments that stretch beyond the borders of the enterprise itself--it relates to this idea of customer...
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Blue Cross Blue Shield of Michigan recognized for customer experience - Insurance News Net (press release)

Blue Cross Blue Shield of Michigan recognized for customer experience - Insurance News Net (press release) | Customer Experience Alignment | Scoop.it
Blue Cross Blue Shield of Michigan recognized for customer experience Insurance News Net (press release) Blue Cross Blue Shield of Michigan was recognized recently by Forrester Research's January 2014 report, "The Customer Experience Index, 2014,"...
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Budgets Shift To Content Marketing CMO's Say - Chief Marketer

Budgets Shift To Content Marketing CMO's Say - Chief Marketer | Customer Experience Alignment | Scoop.it
Chief Marketer
Budgets Shift To Content Marketing CMO's Say
Chief Marketer
CMOs agree that content marketing is important to their business, and many expect to see a positive ROI from their content marketing efforts this year.
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How customer experience is different to customer satisfaction: Catriona Wallace - BRW

How customer experience is different to customer satisfaction: Catriona Wallace - BRW | Customer Experience Alignment | Scoop.it
BRW How customer experience is different to customer satisfaction: Catriona Wallace BRW It's called customer experience and it is a measure of the whole of experience that a customer has with an organisation, not just the customer service which...
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Why You Should Create a Vendor Management Office

Why You Should Create a Vendor Management Office | Customer Experience Alignment | Scoop.it
Combining information technology savvy with legal and procurement expertise in a vendor management office can yield both better deals from vendors and strong relationships with them.
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The Secret To A Better Customer Experience

The Secret To A Better Customer Experience | Customer Experience Alignment | Scoop.it
Welcome to the age of personalization and possibly the new battleground in marketing. Find out how to improve the customer experience without being creepy.
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