customer engagement, customer loyalty, Incentive programs
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customer engagement, customer loyalty, Incentive programs
Content that explores customer engagement strategies, creating and maintaining customer loyalty including incentive programs.
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How Right Web Hosting Improves Page Loading And Performance?

How Right Web Hosting Improves Page Loading And Performance? | customer engagement, customer loyalty, Incentive programs | Scoop.it

As page speed is a crucial metric in Google's ranking algorithm, it can impact website's search engine rankings as well. Though, the data available to support this notion delivers varied results, webmasters still believe that page load speed may be a very minor ranking factor.


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Cyber security bulletin – overall statistics for 2015 | Total Visits 17558 | Payments Cards & Mobile

Cyber security bulletin – overall statistics for 2015 | Total Visits 17558 | Payments Cards & Mobile | customer engagement, customer loyalty, Incentive programs | Scoop.it
In 2015, there were 1,966,324 registered notifications about malware infections aimed to steal money via online access to bank accounts - cyber security.
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Global B2B Marketers Rate Their Most Effective Social Media Post ...

Global B2B Marketers Rate Their Most Effective Social Media Post ... | customer engagement, customer loyalty, Incentive programs | Scoop.it
B2BMarketing.net-Most-Effective-Social-Post-Types-May2014 Compared to last year, B2B marketers around the world (but primarily based in the UK) are focusing their social media efforts more on generating leads and sales ...
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Master This Storytelling Technique to Create an Irresistible Content Series - Copyblogger

Master This Storytelling Technique to Create an Irresistible Content Series - Copyblogger | customer engagement, customer loyalty, Incentive programs | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

Via massimo facchinetti, Os Ishmael, Monique Walhof
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Monique Walhof's curator insight, February 1, 2015 9:42 PM

now here is something to do for the next article or blog series..  thanks for sharing.. very cool steps to follow and try out!!

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Demand Gen Expert Reveals Key B2B Marketing Strategies for 2015

Demand Gen Expert Reveals Key B2B Marketing Strategies for 2015 | customer engagement, customer loyalty, Incentive programs | Scoop.it
It’s an exciting time for marketers. With more technologies available than ever before, and more abilities to track and optimize our work, now is the time to do more with marketing at your orga…
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Increasing Engagement: How to Drive Buyer Action with Customer Activation

Increasing Engagement: How to Drive Buyer Action with Customer Activation | customer engagement, customer loyalty, Incentive programs | Scoop.it
As a marketer, I long for the day when all of my customers are active. I yearn for them to react to my offers. I dream of my customers being excited. But it doesn’t always happen naturally.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 3, 2015 2:23 PM

Are you customers currently active, react and excited about your brand?


"As a marketer, I long for the day when all of my customers are active. I yearn for them to react to my offers. I dream of my customers being excited. But it doesn’t always happen naturally. A recent @McKinsey & Company global survey found that the ability to create sustainable and engaging customer #relationships is the top priority for #CMOs. Yet, to actually do this goes well beyond #marketing. It takes a lot of work—spanning from a company’s brand messaging to its product experience and beyond."


With everyone now focused on #mobile engagement, look beyond the simple push notification. You need to nurture that relationship, reward that engagement, and create an emotional connection. 


If you want a recommendation on mobile: [url=/u/2435257 x-already-notified=1]SNAPCIOUS[/url] 

Bharat Employment's curator insight, February 3, 2015 11:48 PM

www.bharatemployment.com

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Reengaging Buyers with Better Retargeting | Business.com B2B Online Marketing Blog

Reengaging Buyers with Better Retargeting | Business.com B2B Online Marketing Blog | customer engagement, customer loyalty, Incentive programs | Scoop.it
Retargeting is an incredibly effective tool for modern day B2B marketers. In this post, we break down the what, why and how of B2B marketing retargeting.

 

Key excerpt...

 

Knowing the numbers and learning from others are the first steps in developing a retargeting strategy. Retargeting is a highly-effective tool of modern marketers when done right. Your B2B business can be more successful with retargeting by following these three best practices.

Focus on complimentary campaigns. Retargeting can’t be restricted to one tactic: social, search, site or email. Your retargeting campaigns need to include at least search and site. Consider where your current customers and target audience and develop retargeting campaigns that will create impressions and click-throughs via multiple channels.Budget accordingly. Budget for retargeting has to come from somewhere and unless you can establish a new budget just for retargeting, you’ll likely be pulling from another area of marketing. One common area that retargeting budget is pulled from is traditional display campaigns. Make the most of your display dollars by allocating some of that spend to retargeting.Get multi-dimensional when measuring success. The vast majority of the Chango respondents (78%) use both view-through and click-through to measure the success of their retargeting campaigns. When running retargeting ads, make sure you are measuring the metrics that contribute to brand awareness and customer engagement, not just one or the other.
Via CYDigital
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CYDigital's curator insight, July 15, 2013 1:41 PM

The Big 3 of Underutilized Tactics by the B2B Marketer: gamification, referrals and retargeting. If you want to learn more about retargeting, go here, click on Filter, and then select the Tag Retargeting.


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B2B Marketers Look To Personalize Web Content By Company, Industry And Role - Demand Gen Report | #TheMarketingTechAlert

B2B Marketers Look To Personalize Web Content By Company, Industry And Role - Demand Gen Report | #TheMarketingTechAlert | customer engagement, customer loyalty, Incentive programs | Scoop.it

Intermediate/ Digest...

 

B2B marketers are increasingly turning to web site personalization to provide content that is specifically geared towards individual buyers, largely segmented by industry, department, function or role. Some are even taking it to the next level and presenting company-specific content to visitors.

 

The success of web site personalization weighs heavily on predictive analytics based particularly on consumer behavior. Personalization providers can use web site data to understand what content is most successful via metrics such as individual page views, downloads and time visiting the page. Other important factors in identifying the consumer needs may include search keywords that led the user to the site, the source of the link, location, frequency of visits and type of device used.

 

After accumulating this data, algorithms tailor the web site experience to include real-time content and product recommendations to fit the profile of the visitor. The experience provided to potential buyers can make or break a company’s online presence, especially those who aren’t well established in their industry.

 

Marketers revere web site personalization for more than the capabilities it provides, whether it’s driving customer engagement or conversion rates; personalization efforts can be easily integrated into existing solutions.

 

Adobe has implemented the Demandbase platform into both Adobe Target and Adobe Analytics to assist in their personalization efforts. Adobe has been able to leverage Demandbase to perform reverse IP lookup, enabling the company to identify potential buyers via company data and demographic information, and deliver content based on this information.

 

Software provider Blackbaud has improved its web site personalization capabilities page with help from Get Smart Content. The content personalization solution was able to edit the four banners on the web site’s home page so they could be tailored to different buyer segments.

 

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Via CYDigital
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CYDigital's curator insight, April 23, 2014 8:33 PM

It's a part of the ever-growing holy grail of marketing: the complete personalized experience. I'm still waiting for the perfect web site personalization app.

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Content Marketing: Top Priorities and Areas of Greatest Impact

Content Marketing: Top Priorities and Areas of Greatest Impact | customer engagement, customer loyalty, Incentive programs | Scoop.it

Curata has released the results of its third annual content marketing benchmark study[download page]. As part of the study, which surveyed about 500 marketers in the fall of 2013 – respondents were asked to rank a list of objectives in order of priority. As with previous research showing that content marketing is becoming a more lead-driven endeavor, Curata’s study finds that the top priority for content marketers this year is to drive sales and/or leads. Customer engagement came in a very close second.

 

Respondents – the majority of whom are B2B marketers – were asked to rank the objectives on a 6-point scale where 1 represented the highest priority and 6 the lowest. Driving sales and/or leads emerged with an average ranking of 2.4, just ahead of engaging customers/buyers/influencers, which averaged a ranking of 2.5.

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For Driving Engagement, B2B Marketers Put a Premium on Content - eMarketer

For Driving Engagement, B2B Marketers Put a Premium on Content - eMarketer | customer engagement, customer loyalty, Incentive programs | Scoop.it
Content marketing is only getting more important to companies, especially those in the business-to-business (B2B) space.

 

Excerpt...

 

The same survey also found that, on average, B2B marketers planned to spend 33% of their marketing budgets on content marketing this year, up from 26% in 2012. Ideally, B2B marketers can use content marketing effectively through the customer life cycle. These marketers endeavor to not only attract customers’ attention but to also engage them.

 

A survey by content curation software provider Curata found that engagement was the most frequently cited objective of content marketing among US B2B marketers.


Via CYDigital
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CYDigital's curator insight, April 8, 2013 8:55 AM
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Stop Using Social Media To Drive Sales | B2B Marketing Strategy - MarketingThink | #TheMarketingTechAlert

Stop Using Social Media To Drive Sales | B2B Marketing Strategy - MarketingThink | #TheMarketingTechAlert | customer engagement, customer loyalty, Incentive programs | Scoop.it
It's time to rethink using social media to drive sales for your B2B marketing strategy. Use it to drive awareness, engagement and sentiment!

 

Basic/ Condensed...

 

You can lead a customer to your brand with social media, but you can’t make them buy from you using social media. This is my B2B marketing advice. In other words, social media does not fit neatly into a B2B marketing strategy and last-touch attribution. So, don’t think you can tweet and directly cause a million dollar sale. However, you can get on the customer’s radar and start to build a relationship with relevant content and messaging.

 

So, how do you measure if you truly connect with your customer? Once you choose to focus on using social media to reach, engage and influence, how do you measure it? The questions you need to ask before you begin to decide are the social media activity indicators like retweets, shares, clicks, etc. are:

Are your content and messaging reaching the most relevant and incremental audience?Are your content and messaging engaging enough to keep your audience in a ready-to-act or ready-to-buy state?Do your content and messaging deepen the relationship with your customer to help influence their purchase?

 

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Suzie Cotterill's curator insight, September 25, 2014 12:47 AM

Gerry Moran talks about how social media can influence brand and product knowledge, but it wont drive your customers to make the sales. In order to make the sales, the customer service of a company needs to be right, as well as other aspects, to complete the transaction.

Elizabeth Dickey's curator insight, September 29, 2014 10:03 AM

This article explains that businesses can lead consumers to their brand through social media, but can not make them make a purchase using social media. Social media does not easily fit into a B2B marketing strategy. However, relevant content and messaging on social media can can help build a relationship between the consumer and the brand. This article explains how brands can connect with the consumer using social media. The article highlights the three roles of social media as being reach, engagement, and influence. 

 

I agree with this article that businesses should not rely only on social media to increase sales. Social media should be used as a tool to set up the ability for a brand to better connect with consumers. The article points out that a business will need to measure their reach, engagement, and influence. 

 

I follow many brands and business accounts on social media, and I rarely make a purchase based on a their posts. However, I enjoy following the accounts because I can connect with the brand and stay up to date on products. Even though I don’t make many purchases, I build relationships with the brand and I become more likely to make future purchases from them. For example, I follow Urban Outfitters on Instagram. Even though I never make an online purchase based on their postings, I enjoy staying updated on what styles are popular. Whenever I go shopping I try to go to Urban Outfitters because I know from their Instagram that they will have trendy clothing for me to choose from. 

Caitlin Mazurkevich's curator insight, October 6, 2014 4:43 PM

This article clearly states that social media is not a means to produce sales in a business, and I completely agree. Social media is a means to communicate, engage, and establish and build relationships with current and future consumers. The sooner businesses realize this, the better.


Moran states that you need to focus on amplifying your message reach rather than trying to measure your revenue-per-customer based on posts. A business needs to show consumers that they are not only relevant, but they are relevant to YOU! They need to make it personal and truly connect with their consumers.


What businesses should be measuring is the effectiveness of your messages towards customers. The problem with this is determining what to measure in the first place. Businesses need to ask themselves a series of questions to determine this, such as “are your content and messaging reaching the most relevant and incremental audience?” Answering questions like this determines if the business is utilizing social media properly to reach its full potential in developing relationships.


It’s one thing to submit a post to a social media site, and it’s another to understand your consumer, what they are looking for, what interests them, and how to reach them.  

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Customer Feedback: 3 big mistakes to avoid in your next survey | Genroe

Customer Feedback: 3 big mistakes to avoid in your next survey | Genroe | customer engagement, customer loyalty, Incentive programs | Scoop.it
Customer feedback is very important for every company and surveys are a valid way to collect information but they are often poorly implemented.
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5 Simple Tips on How to Get Customer Feedback

5 Simple Tips on How to Get Customer Feedback | customer engagement, customer loyalty, Incentive programs | Scoop.it
Article featuring 5 simple tips on how to get customer feedback, reviews and testimonials to use on your website copy and marketing material (5 Simple Tips on How to Get Customer Feedback http://t.co/JLQK1ojIaL
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Why You Should Go For HTTP to HTTPS Migration Now ?

Why You Should Go For HTTP to HTTPS Migration Now ? | customer engagement, customer loyalty, Incentive programs | Scoop.it
Despite the several benefits of HTTPS migration, numerous website owners haven't done this yet done. They may have their doubts about that should be addressed properly. Google itself states several reasons why its beneficial to switch to HTTPS.
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A Guide for B2B Marketing to Millennials - DemandBase

A Guide for B2B Marketing to Millennials - DemandBase | customer engagement, customer loyalty, Incentive programs | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.


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CYDigital's curator insight, March 19, 2015 10:12 PM

DO NOT TAKE THIS LIGHTLY! One half of all B2B Buyers are Millennials, and you need to nuance the relationship.

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Customer engagement: digital and physical - ZDNet

Customer engagement: digital and physical - ZDNet | customer engagement, customer loyalty, Incentive programs | Scoop.it
Customer engagement isn't only a digital "thing". It's got a lot more to it. Rich Toohey, Vice President of Marriott Rewards, speaks to us on what more there is.
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Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now | Visually Blog

Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now | Visually Blog | customer engagement, customer loyalty, Incentive programs | Scoop.it
We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now.

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What B2B Marketers Need To Know About Social Media Advertising in 2015 - KoMarketing Associates (blog)

What B2B Marketers Need To Know About Social Media Advertising in 2015 - KoMarketing Associates (blog) | customer engagement, customer loyalty, Incentive programs | Scoop.it
Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience.
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15 B2B case studies show how content marketing drives ROI |

15 B2B case studies show how content marketing drives ROI | | customer engagement, customer loyalty, Incentive programs | Scoop.it
Could content marketing drive your B2B business? Here are 15 B2B case studies that show how content marketing drive ROI

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Jeff Domansky's curator insight, February 1, 2015 5:29 PM

Rob Petersen shares 15 B2B case studies that show the positive ROI from content marketing. Recommended reading for marketers. 9.5/10

Marco Favero's curator insight, February 2, 2015 3:49 AM

aggiungi la tua intuizione ...

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The Change in B2B Marketing

The Change in B2B Marketing | customer engagement, customer loyalty, Incentive programs | Scoop.it

How often have you heard the term "thought leadership?"  That, in essence, is the crux to content marketing.  And (really) what drives it? The low cost!  At the end of the day, it's elbow grease coming from the cranium.

 

What is stimulating the growth of social media on the B2B front?  It does not appear to be the growth in customer demand, although increased engagement is certainly the consequence.  Rather, the study implies, it relates to the economy:  lack of budget and a need to get more out of every investment.   Social media and search are a lot more economical.

 

Public relations via social and traditional media—owned, earned, shared and tradigital — can play a key role in creating the content and promoting it through thought leadership, awareness building, websites and brochures, among other techniques. We particularly need to capitalize on this social trend in the B2B space by making sure we have the tools at our fingertips to do the job that needs to be done.

 


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CYDigital's curator insight, January 15, 2013 7:17 AM

See the article at www.forbes.com.


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Helping Buyers Cover Their Butts: The Ultimate B2B Conversion Strategy - ClickZ

Helping Buyers Cover Their Butts: The Ultimate B2B Conversion Strategy - ClickZ | customer engagement, customer loyalty, Incentive programs | Scoop.it
The main goal of your site should be to reduce perceived risk and move your prospects steadily through a series of small conversions rather than going for the big conversion upfront.

 

Digest...

 

B2B decisions involve much higher price tags, require the weighing of many diverse and often conflicting considerations, and can have an impact on the career and job tenure of the prospective buyer.

 

There's an old saying: "No one ever got fired for buying IBM." This was when IBM was the "gold standard" of the computer industry, but the power of this statement still remains. What it's demonstrating is the key motivation for B2B buyers and decision-makers: covering your butt.

 

Here are three ways to apply this thinking to your online initiatives:

1. Showcase clients that have had a positive outcome working with you. How has your company helped other clients solve their problems? Demonstrate your organization's track record through the power of testimonials and referrals from past and current clients, and through case studies.

2. Dress the part.  B2B websites should be the equivalent of the well-dressed business person. If that means erring on the side of being a bit more conservative, then do so. Unless your buyer demographic is very specific (e.g., "car guys" in the automotive industry, or more colorful companies in the entertainment or advertising industries), you should look "normal" as defined by your prospective customer.

3. Create content for every stage of the decision-making process. You may be expecting too much from your website's visitors. Many marketers are so focused on calls-to-action that they ask for the sale prematurely. B2B buyers typically make several visits to your site and will research your company on other channels like social before choosing to engage with you.

Knowing that this pre-engagement courtship period is longer in the B2B setting, your initial conversion points should be focused on providing information. Maybe a no-obligation download of an e-book is your first step, then an email ask at some point would follow. The idea is to show your prospects you know what they need by respecting their space but still being helpful.


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CYDigital's curator insight, June 12, 2013 8:55 AM

Tim Ash is an expert in optimization and conversions, and forgotten more about optimization than any of us would ever know. The above perspective is spot-on: the appeal to the emotional side of the brain is critically important for the B2B buyer. Make them feel safe and secure about you as a vendor.


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How to Make Your Facebook Marketing Work for B2B

How to Make Your Facebook Marketing Work for B2B | customer engagement, customer loyalty, Incentive programs | Scoop.it

**How to use Facebook marketing, Google Analytics and other sources to see how your B2B marketing tactics can increase customer engagement on Facebook.


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B2B Marketers Expect Bigger 2014 Budgets: How Will You Spend It Wisely? - Forrester | #TheMarketingTechAlert

B2B Marketers Expect Bigger 2014 Budgets: How Will You Spend It Wisely? - Forrester | #TheMarketingTechAlert | customer engagement, customer loyalty, Incentive programs | Scoop.it
Sound the fanfare! Business-to-business (B2B) marketing budgets are on the rise!

 

Advanced/ Digest...

 

For 2014, the B2B marketing portfolio should include:

-- >  Investing in assets with high reuse potential. B2B CMOs should work with field marketing and line-of-business leaders to build a portfolio of marketing assets — like tablet-based sales tools, industry-specific sponsorships, or interactive tools — that field teams can leverage across multiple programs and reuse with minor modification.

-- >  Prioritizing regional or industry-specific events over big shows. B2B business relationships are built on trust and personal interaction. For this reason, marketers will never be able to banish trade shows from the marketing budget. Instead, B2B CMOs need to challenge their event teams to shift their focus from major conferences to more intimate local affairs that let prospects and clients mingle with executives, key partners, and thought leaders.

-- >  Optimizing digital/social spend to drive business results. Experimenting with new tactics is important, but marketing leadership must also seek out the right tools and partners that can help their teams pinpoint which digital elements of the online marketing mix reach the right buyers and produce results that help the business reach revenue and growth goals — not just reach.

-- >  Focusing content creation on thought leadership versus product collateral. B2B CMOs will need to direct content marketing efforts on delivering new commercial insights, inspiring customer stories, or forward-looking viewpoints to provoke buyer engagement.

-- >  Setting aside money for the unexpected trend to test. Set aside a slush fund outside of planned budget items to experiment with new approaches or respond to new opportunities. Manage this fund inside of paid advertising budgets that ramp up or down more flexibly and require less upfront commitment.

 

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CYDigital's curator insight, January 21, 2014 10:05 PM

FORGET THOUGHT LEADERSHIP!!!  Build your content to assist your prospects with their due diligence. They're travelling down the path right now to learn about your products and your industry BEFORE they contact you. Give them what they need.

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Don't Just Collect Customer Feedback: Listen, Engage and Act - Business 2 Community

Don't Just Collect Customer Feedback: Listen, Engage and Act - Business 2 Community | customer engagement, customer loyalty, Incentive programs | Scoop.it
Don't Just Collect Customer Feedback: Listen, Engage and Act Business 2 Community To demonstrate their commitment to the customer experience, many companies collect customer feedback through a variety of channels, from email forms and surveys to...
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Is Your Brand Using Customer Feedback Efficiently? | Business 2 Community

Is Your Brand Using Customer Feedback Efficiently? | Business 2 Community | customer engagement, customer loyalty, Incentive programs | Scoop.it
Description: Customer feedback isn’t about resolving complaints. Smart brands know that it’s insight on the customer service, and have learned how to apply (RT @socialkaty: Consider this! Is Your Brand Using Customer Feedback Efficiently?
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