Customer Designed Experience and Cross-Channel Marketing
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Rescooped by Thomas Frachon from Loyalty, Rewards & Engagement for Customers and Employees....Reward The World
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SUBWAY’s Wi-Fi Automatically Rewards Customer Loyalty With Free Food | Loyalty360.org

SUBWAY’s Wi-Fi Automatically Rewards Customer Loyalty With Free Food | Loyalty360.org | Customer Designed Experience and Cross-Channel Marketing | Scoop.it
SUBWAY® partners with Turnstyle Solutions to offer a new Wi-Fi enables customer loyalty program.

Via the first club
Thomas Frachon's insight:

Subway propose des avantages aux clients qui se connectent sur leur réseau wi-fi offert en magasin... Le tout, en échange de données comportementales de navigation!

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the first club's curator insight, March 18, 2015 6:17 AM

Loyal Wi-Fi? SUBWAY has made its non-core business part of its loyalty program.

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Customer Experience Strategies: The Impact of Working Together

Customer Experience Strategies: The Impact of Working Together | Customer Designed Experience and Cross-Channel Marketing | Scoop.it
A big part of building a customer-centric culture is working together. Here are four ways to improve how your company works together, so you can create measurable impact.

Via Pantelis Chiotellis
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CIM Academy's curator insight, April 27, 2015 5:47 AM

Is collaboration to key to improving customer experience? This article suggests that this is the case and discusses some of the important issues.

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CX Journey™

CX Journey™ | Customer Designed Experience and Cross-Channel Marketing | Scoop.it
A blog about customer experience, employee experience, customer service, voice of the customer, and leadership.
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6 Practices That Will Shape Retail Digital Transformation

6 Practices That Will Shape Retail Digital Transformation | Customer Designed Experience and Cross-Channel Marketing | Scoop.it
Digital transformation is one of the most important topics facing retail today. As one of the largest retail brands in the U.S., second only to Walmart, Kroger Co., a Fortune 25 company with over $100 billion in revenue, is two years into its digital...
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Square Jumps In The Marketing Game As It Expands Beyond Payments - Forbes

Square Jumps In The Marketing Game As It Expands Beyond Payments - Forbes | Customer Designed Experience and Cross-Channel Marketing | Scoop.it
On Tuesday, Square announced that it would be entering the marketing business with a new set of services that will allow businesses to stay in touch with existing customers.
Thomas Frachon's insight:

Square passe du moyen de paiement au conseil en marketing basé sur les données transactionnelles des clients.

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Rescooped by Thomas Frachon from Public Relations & Social Marketing Insight
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The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey | flevy.com/blog

The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey | flevy.com/blog | Customer Designed Experience and Cross-Channel Marketing | Scoop.it

Product Adoption is a compelling and important topic.  It affects every single business.There are numerous whitepapers, frameworks, and discussions focused on Product Adoption.  They discuss various elements, from market conditions to product attributes to tactical engagement.  The purpose of this article isn’t to present anything new.  Rather, it’s an attempt to synthesize various established frameworks from reputable strategists and businesses to present a comprehensive, holistic look at Product AdoptionLet’s start at the highest level....


Via Jeff Domansky
Thomas Frachon's insight:

Discussions sur les tendances d'adoption des produits par les consommateurs... et l'utilisation par les customer journeys

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Email Marketing is Still a Winning Customer Engagement Strategy - Loyalty360

Email Marketing is Still a Winning Customer Engagement Strategy - Loyalty360 | Customer Designed Experience and Cross-Channel Marketing | Scoop.it
Email marketing is still a relevant and powerful customer engagement strategy.
Thomas Frachon's insight:

Le courriel reste un outil central dans l'engagement du client... À condition de suivre quelques bonnes pratiques pour ne pas être bloqué par les filtres anti-spam!

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Rescooped by Thomas Frachon from New Customer - Passenger Experience
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The New Rules of Customer Engagement: Data-Driven, Yet Human-Centric

The New Rules of Customer Engagement: Data-Driven, Yet Human-Centric | Customer Designed Experience and Cross-Channel Marketing | Scoop.it
We are living in an era of constant customer engagement. And customer engagement is more complex today with higher expectations from informed customers.

Via Eric_Determined / Eric Silverstein
Thomas Frachon's insight:

Discours sur le changement de paradigme de la relation avec le client: du "push" au "Human-Centric dialogue" 

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Eric_Determined / Eric Silverstein's curator insight, January 6, 2014 2:17 PM

Flavio's Customer lifecycle stages:


- Acquisition, enhance targeting to reduce acquisition costs and increase likely lifetime value


- Activation, ensure that acquisition leads on to effective early engagement


- Engagement, understand customer preferences and interests


- Satisfaction, servicing effectiveness and efficiency


- Loyalty, build in-depth relationships, churn analysis to reduce attrition and focus acquisition activity


- Advocacy, reduce marketing costs through using advocates to engage prospects and customers


What are your thoughts on customer centric becoming human centric?

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Personalising customer Journeys with Personality - an example - Smart Insights Digital Marketing Advice

Personalising customer Journeys with Personality - an example - Smart Insights Digital Marketing Advice | Customer Designed Experience and Cross-Channel Marketing | Scoop.it
Showing how integrating personalisation and automation can deliver a more personal experience Long gone are the days when a website was a 'one size fits al. Marketing topic(s):Customer engagement strategy. Advice by Caroline Wilson.
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Digital Transformation Impacting Customer Journey

Digital Transformation Impacting Customer Journey | Customer Designed Experience and Cross-Channel Marketing | Scoop.it
The leading global voice in enterprise innovation providing access to cutting edge content across 7 distinct channels including Big Data, Analytics, Strategy, Innovation, Digital, Finance & Operations.
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Faut-il vraiment faire confiance aux banques en ligne ?

Faut-il vraiment faire confiance aux banques en ligne ? | Customer Designed Experience and Cross-Channel Marketing | Scoop.it
VRAI/FAUX - De plus en plus de Français se déclarent tentés par les banques en ligne. Moins chères, plus réactives...Qu'en est-il réelement ? Explications.
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Rescooped by Thomas Frachon from Loyalty, Rewards & Engagement for Customers and Employees....Reward The World
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SUBWAY’s Wi-Fi Automatically Rewards Customer Loyalty With Free Food | Loyalty360.org

SUBWAY’s Wi-Fi Automatically Rewards Customer Loyalty With Free Food | Loyalty360.org | Customer Designed Experience and Cross-Channel Marketing | Scoop.it
SUBWAY® partners with Turnstyle Solutions to offer a new Wi-Fi enables customer loyalty program.

Via the first club
Thomas Frachon's insight:

Subway propose des avantages aux clients qui se connectent sur leur réseau wi-fi offert en magasin... Le tout, en échange de données comportementales de navigation!

more...
the first club's curator insight, March 18, 2015 6:17 AM

Loyal Wi-Fi? SUBWAY has made its non-core business part of its loyalty program.

Scooped by Thomas Frachon
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Killer user onboarding starts with a story | Inside Intercom

Killer user onboarding starts with a story | Inside Intercom | Customer Designed Experience and Cross-Channel Marketing | Scoop.it
Learn how to design user onboarding to engage & convert new sign-ups.
Thomas Frachon's insight:

Quelques recommandations concernant les processus d'on-boarding

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Checking Inactivity: The Silent Killer of Banking Profitability

Checking Inactivity: The Silent Killer of Banking Profitability | Customer Designed Experience and Cross-Channel Marketing | Scoop.it
Using onboarding and switch kits to increase engagement of inactive checking accounts significantly increases banking profitability.
Thomas Frachon's insight:

Étude démontrant que l'on-boarding et l'utilisation des services est encore plus important que le recrutement de nouveaux clients bancaires

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