Customer-Centered Product Management
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The agile model: a part-art and part-science approach to marketing

The agile model: a part-art and part-science approach to marketing | Customer-Centered Product Management | Scoop.it
...This brings me to the definition and proposed Agile Marketing Model. An approach that uses creativity and craft to first build engagement, followed by the application of science and technology to automate, optimise and personalise all aspects of the customer experience. Taking inspiration from user centred agile development, agile marketing is customer focused, responsive, collaborative, and employs a continuous cycle of test and learn to optimise performance. Ideally deployed by multi-discipline teams working closely together, primarily comprising of content, social, design, tech and insight people; empowered with the right tools and encouraged to experiment and innovate. The goal of the Agile Marketing Model is to improve advocacy, relevance, and adaptability of the marketing function by using creative and technological capabilities to their fullest...
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Our minds are inherently agile. Only through rational training and conformist repetition do we learn to stifle it.
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To Persuade People, Tell Them a Story | Digital...

To Persuade People, Tell Them a Story | Digital... | Customer-Centered Product Management | Scoop.it
“"Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith's department wanted funding. As associate director of P&G's PG -0.39% market research, Mr.”
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Edge.org

Edge.org | Customer-Centered Product Management | Scoop.it
“RT @dhorn2020: http://t.co/qckgS2Px8c could be starting point for 20% time ideation #lb36 #bced #edchat #edtech”
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Agile, Waterfall… or Hybrid? - MFRTech (press release)

Agile, Waterfall… or Hybrid? - MFRTech (press release) | Customer-Centered Product Management | Scoop.it
“Agile, Waterfall… or Hybrid? MFRTech (press release) As a software engineer and development manager for the last sixteen years, I've heard the arguments more times than I can recall.”
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10 Agile Skills CIOs Need To Manage Change - InformationWeek

10 Agile Skills CIOs Need To Manage Change - InformationWeek | Customer-Centered Product Management | Scoop.it
“ 10 Agile Skills CIOs Need To Manage Change InformationWeek Agile companies organize and share information across departments, channels, and functions and work to provide a seamless experience across physical, phone, web, and mobile touchpoints.”
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A must read for any product manager too.
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Twitter / Oxypreneurship: Here's a look into our #Ideation ...

Twitter / Oxypreneurship: Here's a look into our #Ideation ... | Customer-Centered Product Management | Scoop.it
“Here's a look into our #Ideation process this morning! #InnovateOxy #CommunityEngagement http://t.co/8Mfx0TBshS”
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What Is Creativity? Cultural Icons on What Ideation Is and How It Works

What Is Creativity? Cultural Icons on What Ideation Is and How It Works | Customer-Centered Product Management | Scoop.it
“Bradbury, Eames, Angelou, Gladwell, Einstein, Byrne, Duchamp, Close, Sendak, and more. "Creativity" is one of those grab-bag terms, like (What is creativity?”
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