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Your Voice: What are the Top Ways you Utilize Personalization to Drive Revenue? | Loyalty360.org

Your Voice: What are the Top Ways you Utilize Personalization to Drive Revenue? | Loyalty360.org | Customer Marketing Analytics | Scoop.it
According to Loyalty360’s most recent Loyalty Landscape Report, 24% of marketers say that consumers expect more personalization now than 2 years ago.
Sanjay Kupae's insight:
Effective customer engagement demands personalisation, if only retailers were good at it
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Personas Rise Again in Support of 1:1 Personalization

Personas Rise Again in Support of 1:1 Personalization | Customer Marketing Analytics | Scoop.it
Though not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers.
Sanjay Kupae's insight:
personas are being used again to help content marketers develop offers and experiences that meet the need of key groups of customers and prospects
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Personalization Powers the ‘Velvet Rope’ Customer Experience - Multichannel Merchant

Personalization Powers the ‘Velvet Rope’ Customer Experience - Multichannel Merchant | Customer Marketing Analytics | Scoop.it
In today’s cutthroat ecommerce market, retailers must do whatever it takes to stay competitive. But with a deluge of flashy display ads, email promotions and sponsored content pelting consumers from all directions, it’s difficult to stand out.
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The Big Data Challenge: Generating Actionable Insight

The Big Data Challenge: Generating Actionable Insight | Customer Marketing Analytics | Scoop.it
According to an HBR article, marketers depend on data for just 11% of all customer-related decisions.
Sanjay Kupae's insight:

Cannot rely on guy-instinct alone, the need for data is parmount 

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The New 4 A's of Marketing: Personalization

The New 4 A's of Marketing: Personalization | Customer Marketing Analytics | Scoop.it
The fourth in a five part blog series on the new 4 A’s a marketing. Manthan's Hillary Ashton covers how effective marketers use insights and personalization.
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The New 4 A’s of Marketing: A Focus on Agility

The New 4 A’s of Marketing: A Focus on Agility | Customer Marketing Analytics | Scoop.it
The second in a five part blog series on the new 4 A’s a marketing. Manthan's Hillary Ashton explores the importance of agile marketing in today’s landscape.
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Overheard in the Market: AMA Analytics with Purpose Event

Overheard in the Market: AMA Analytics with Purpose Event | Customer Marketing Analytics | Scoop.it
Key takeaways from the 2015 American Marketing Association’s Analytics with a Purpose event in San Diego, California.
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Manthan Empowers Retailers and CPG Manufacturers to ‘Switch On’ Analytics-Driven Solutions to Drive Growth

Manthan Empowers Retailers and CPG Manufacturers to ‘Switch On’ Analytics-Driven Solutions to Drive Growth | Customer Marketing Analytics | Scoop.it
Phoneix, AZ (PRWEB) December 15, 2014 -- Global Analytics Leader Launches New Products and Solutions During NRF 2015 To Help Retail and CPG Organizations Engage and Activate Shoppers Better and Faster...
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B2B Marketing: A recap of content and customer-...

B2B Marketing: A recap of content and customer-... | Customer Marketing Analytics | Scoop.it
As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.This year three areas stood out — taking a customer-centric approach to...
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Don't be afraid of analytics, 'big data' study advises - Supermarket News

Don't be afraid of analytics, 'big data' study advises - Supermarket News | Customer Marketing Analytics | Scoop.it
Retailers need to stop being intimidated by the “big” in “big data” and ask themselves how analytics can deliver specific and practical benefits to the bottom line and thereby strengthen their competitive position, according to a study by Brick...
Sanjay Kupae's insight:
Retailers should identify their top shoppers based on those who shop with them by choice and those who shop out of necessity
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The Sleeping Giant: How Wearables Will Revolutionize Healthcare

The Sleeping Giant: How Wearables Will Revolutionize Healthcare | Customer Marketing Analytics | Scoop.it
Today's wearable tech is all about watches and fitness bands, but the market's true promise lies in Big Data, the quantified self, and the future of healthcare.
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Your Voice: What are the Top Ways you Utilize Personalization to Drive Revenue? | Loyalty360.org

Your Voice: What are the Top Ways you Utilize Personalization to Drive Revenue? | Loyalty360.org | Customer Marketing Analytics | Scoop.it
According to Loyalty360’s most recent Loyalty Landscape Report, 24% of marketers say that consumers expect more personalization now than 2 years ago.
Sanjay Kupae's insight:
Effective customer engagement demands personalisation, if only retailers were good at it
more...
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Demo Webinar: Hyper-targeted Marketing Campaign with Behavioral Segmentation - YouTube

Watch an On Demand webinar on how Customer360 can help marketers create behavioral segments from their customer and transactional data.
Sanjay Kupae's insight:

Every marketer today knows that customers shopping behaviors have evolved rapidly in the last decade and they only respond to highly relevant messages. Marketers also recognize that reliance on demographic segmentation to target marketing messaging is increasingly ineffective. Yet, many of them still rely on demographic segmentation because they don't have the tools that create behavioral segments.

 

In this webinar Subin will showcase how a leading fashion retailer uses various behavioral dimensions such as product purchase history, channel preferences, price sensitivity, social behavior, survey responses, etc. to understand customer behavior and preferences.

 

In 20 minutes you will learn how the retailer uses Customer360 to:

    • Analytically cluster customers using behavioral variables
    • Interpret segment specific behaviors
    • Develop customized targeting strategies

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Retail's Personalization Problem: Too Much Data, Not Enough Innovation (But ... - Umbel (blog)

Retail's Personalization Problem: Too Much Data, Not Enough Innovation (But ... - Umbel (blog) | Customer Marketing Analytics | Scoop.it
“The biggest names in retail want the right data solutions, right now.”
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Customer-Centric And Consumer-Driven Brands

Customer-Centric And Consumer-Driven Brands | Customer Marketing Analytics | Scoop.it
Companies must be customer-centric, driven by consumer insights, innovation and data analytics to become profitable iconic global brands.
Sanjay Kupae's insight:
According to more than 1,500 global CEOs, the biggest challenge they face is complexity. However, less than 50% of these CEOs feel prepared for change, citing a lack of customer insight as their biggest deficiency
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How Data Leads to Better Personalization

How Data Leads to Better Personalization | Customer Marketing Analytics | Scoop.it
According to Econsultancy, 74% of marketers say they know personalization increases customer engagement, but only 19% actually use it. This means implementing personalization strategies can potentially put you ahead of the pack.
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The New 4 A’s of Marketing: Analytics-the Glue

The New 4 A’s of Marketing: Analytics-the Glue | Customer Marketing Analytics | Scoop.it
The final post in a five part blog series on the 4 A’s a marketing. Hillary Ashton summarizes this new marketing framework with an emphasis on Analytics.
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The New 4 A’s of Marketing: Accountability

The New 4 A’s of Marketing: Accountability | Customer Marketing Analytics | Scoop.it
The third in a five part blog series on the new 4 A’s a marketing. Manthan's Hillary Ashton comments on the importance of justifying the value of marketing.
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Marketers: How to Be in the Top 13%

Marketers: How to Be in the Top 13% | Customer Marketing Analytics | Scoop.it
The first in a 5 part blog series on the new 4 A’s a marketing. Manthan's Hillary Ashton explains how marketers can succeed in the age of digital disruption.
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"Marketing Funnel" cartoon | Tom Fishburne: Marketoonist

"Marketing Funnel" cartoon | Tom Fishburne: Marketoonist | Customer Marketing Analytics | Scoop.it
“Many marketers have funnel-vision. We learn to see our customers in a linear path. Our job is to systematically move customers from step to step. The rise of”
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How to get the most from big data | McKinsey & Company

How to get the most from big data | McKinsey & Company | Customer Marketing Analytics | Scoop.it
Organizations need specialists, or “translators,” who can analyze, distill, and clearly communicate information of the greatest potential value. A McKinsey & Company article.
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Direct Mail Success: When Does Personalization Get Too Personal?

Direct Mail Success: When Does Personalization Get Too Personal? | Customer Marketing Analytics | Scoop.it
Personalizing your direct mail efforts can increase effectiveness and response—unless you take personalization too far
Sanjay Kupae's insight:
Personalizing communication is much more than customising the salutations in email
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Creating 'insanely' customer-centric culture at DHL - Campaign Asia-Pacific

Creating 'insanely' customer-centric culture at DHL - Campaign Asia-Pacific | Customer Marketing Analytics | Scoop.it
The majority of APAC business continue to ignore customer service, at their peril. Patricia Tan, senior vice president for customer service at DHL Express, shares some of the strategies her company uses to build a truly customer-centric culture.
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How to Increase Your Conversions Using Google Analytics Conversions Reports

How to Increase Your Conversions Using Google Analytics Conversions Reports | Customer Marketing Analytics | Scoop.it
Do you understand how visitors convert on your blog or website? Are you tracking conversion goals? Knowing how visitors convert on your website can help you improve your marketing.
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IBM Watson Analytics - Storyboard - United States

IBM Watson Analytics - Storyboard - United States | Customer Marketing Analytics | Scoop.it
Increase customer retention and advocacy by harnessing all the data at your disposal to make smarter predictions about their needs and behaviors.
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Customer360 Demo: Drive Up Sell with Market Basket Analysis - YouTube

16 minute video on how Customer360 can be used to drive effective Up Sell campaigns.
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